Annie Baker Email & Phone Number

Denver, Co, Us

Oakland, California, Us

• Managing & supporting the Fivetran Partner Marketing & Alliances/Sales goals through strategic partner events & campaign efforts with strategic RSI partners in NORAM• Owning the strategy behind strategic partner campaign (event and RSI) participation & North American partner brand awareness• Collaborating with the Executive Leadership Team, Alliances & Sales organizations on strategic sponsorships & go-to-market execution plans for partner-led events• Leading stand-up meetings with stakeholders to ensure all key stakeholders are running, & identifying issues if a workstream is not progressing• Communicating regularly with the Executive Leadership Team in regards to event progress along with completing regular readouts to the company as a whole • Driving engagement, conversions & pipeline for Fivetran prospects & customers• Forecasting future event investment based off of historical performance & making suggestions for a path forward to senior & executive leaders• Building relationships with various strategic companies within the Fivetran Partner Organization to create an environment for collaboration & successful event execution• Leveraging positioning & messaging for strategic technology partners in a manner that resonates with the RSI efforts• Driving communications to NORAM RSI partners through partner newsletters, partner webinars, etc. • Coordinating, designing & polishing RSI enablement materials alongside PSE team• Igniting quick & effective event follow-up: Initiating & monitoring XDR follow-up post-event via appropriate Looker Dashboards in an effort to increase speed-to-lead & conversion rates

Oakland, California, Us

• Managed & supported Fivetran’s Partner Marketing & Alliances/Sales goals through strategic partner events & campaign efforts with strategic RSI partners in NORAM• Owned the strategy behind strategic partner campaign (event and RSI) participation & North American partner brand awareness• Drove logistics & execution of all planned campaigns (event and RSI) throughout North America; helped shape themes, collaborated with internal & external stakeholders - including vendors, mobilizing internal teams & working cross-functionally• Collaborated with the Alliances & Sales organizations on strategic sponsorships & go-to-market execution plans for partner-led events• Drove stand-up meetings re: events with stakeholders to ensure all key stakeholders are running, & identifying issues if a swim lane is not progressing• Drove engagement, conversions & pipeline for Fivetran prospects and customers• Evaluated all campaign impact through KPIs to determine the success & forecasting for potential future investment• Built relationships with various strategic companies within the Fivetran Partner Organization to create an environment for collaboration & successful event execution• Leveraged positioning & messaging for strategic technology partners in a manner that resonates with the RSI efforts• Drove communications to NORAM RSI partners through partner newsletters, partner webinars, etc. • Coordinated, designed & polished RSI enablement materials alongside PSE team• Crafted a strategy & plan for a Partner Tour within the Fivetran Partner Organization to strengthen partner relationships & increase co-selling across the partner ecosystem• Ensured adequate event follow-up: Initiated & monitored XDR follow-up post-event via appropriate Looker Dashboards in an effort to increase speed-to-lead & conversion rates

Oakland, California, Us

• Managed & supported Fivetran’s Partner Marketing & Sales goals through strategic events & regional conferences with partner involvement• Owned the strategy behind strategic partner event participation & North American partner conference brand awareness• Drove logistics & execution of all planned strategic events throughout North America; helped shape event themes, worked with outside vendors, mobilized internal teams & worked cross-functionally across the organization• Collaborated with the Alliances organization on strategic sponsorships & go-to-market execution plans for partner-led events• Drove engagement, conversions & pipeline for Fivetran prospects & customers• Evaluated event campaign impact through KPIs & ROI to determine the success & forecast for potential future investment• Built relationships with various strategic companies within the Fivetran Partner Organization to create an environment for collaboration & successful event execution

Oakland, California, Us

• Managed a team to support demand generation & sales goals through global strategic events• Owned the strategy behind strategic event participation & global conference brand• Led the strategy, logistics & execution of the annual Fivetran conference• Created new & innovative event ideas to allow the team to stay up to date with industry trends• Worked hand-in-hand with the Partnerships organization on strategic event sponsorships & go-to-market execution to strengthen partner relationships• Evaluated all strategic event campaigns’ impact through KPIs & ROI to determine the success & forecast for potential future investment• Fostered team communication & collaboration to align to the "1 Team, 1 Dream" Fivetran value

Oakland, California, Us

• Managed & supported Fivetran’s demand generation & sales goals through strategic events, regional conferences, roadshows, & trade shows• Maintained the Fivetran online calendar of events including third party industry conferences & Fivetran-driven physical or virtual events• Owned & drove logistics & execution of all planned strategic events throughout all regions & countries; helped shape event themes, work with outside vendors, oversee fulfillment/inventory levels, manage events’ sales staffing & training• Created new & innovative event ideas to allow the team to stay up to date with industry trends• Collaborated with the Partnerships organization on Fivetran’s strategic sponsorships & go-to-market execution plan at partner events• Drove engagement, conversions, & pipeline for Fivetran prospects• Evaluated all event campaigns’ impact through KPIs & ROI to determine the success & forecast for potential future investment

Oakland, California, Us

• Designed & executed marketing programs to drive pipeline growth for North America• Streamlined the go-to-market strategy between Marketing, Sales & Product stakeholders• Collaborated with Alliances / Partnerships team to align programming goals & ensure overall success• Optimized analytics in Looker, Salesforce & Marketo to understand the impact of Field Marketing efforts• Communicated monthly with leadership across the organization to ensure campaigns are cross-functional & successful• Researched, planned, promoted & hosted an array of Field Marketing events (trade shows, conferences, roadshows, executive dinners, webinars, etc.) across North America that capture prospects & convert leads• Built out landing pages, email sequences & social media plans for Fivetran events• Managed budgets for campaigns & communicated ROI against program objectives

Oakland, California, Us

• Executed marketing programs to drive pipeline growth for North America • Worked closely with sales & marketing leadership to craft Account-Based Marketing strategies for Field Events• Collaborated with alliances/partnerships team to align programming goals & ensure overall success• Leveraged analytics in Looker, Salesforce & Pardot to understand the impact of Field Marketing efforts • Researched, planned, promoted & hosted an array of Field Marketing events (trade shows, conferences, roadshows, executive dinners, webinars, etc.) across North America that capture prospects & convert leads• Built out landing pages, email sequences & social media plans for Fivetran events • Managed budgets for campaigns & communicating ROI against program objectives

Denver, Colorado, Us

• Planned and executed marketing initiatives to generate new prospects and improve client retention in a specific geography. • Collaborated closely with product marketing and sales teams to develop go-to-market strategies by territory and vertical.• Devised plans to improve forecast performance of business through thorough understanding of underlying demand assumptions.• Implemented and executed events to with the goal of increasing product awareness and increasing funnel development in specific geography.• Cultivated & maintained relationships with brand partners to ensure proper brand visibility & leverage collaborative opportunities

• Coordinated campaign & event initiatives, involvement & participation in over 15 external events per year (trade shows, VIP events, speaking engagements, etc.)• Served as main point of contact for gathering & maintaining content calendar• Tracked & analyzed metrics for assigned Salesforce & Pardot campaigns to determine broader successes• Spearheaded social media schedule & content to exceed number of impressions each consecutive month• Followed up to 50-200 general leads via email & phone post event & campaigns

• Planning and implementing events that will increase brand recognition and gain valuable leads• Developing marketing tactics to attract and intrigue event attendees• Working alongside Sales to drive attendance to smaller VIP events• Managing multiple projects and budgets over long periods of time

Denver, Co, Us

• Established an initiative for taking the client’s vision and making it a reality• Implemented strategies to use my creativity to enhance the event décor and ambiance• Effectively communicated with lead planners to keep the event timeline followed closely• Recognized by lead planners as an innovative and fresh asset

Denver, Colorado, Us

• Implemented organizational plans for event timelines involving venue management and company owners• Effectively communicated with vendors and clients in order to gain sponsorship and donations• Composed social media blasts, online advertisements, and sent out press releases to increase marketing

Bachelor Of Arts - Ba, Integrative Physiology

High School, Multi-/Interdisciplinary Studies, General

International Business