Annie Borgerding Email & Phone Number

New York, New York, United States

Greater New York City Area

• Support the VP-Marketing in all facets of executing BBP’s marketing efforts.
• Responsible for the development and implementation of brand strategies including an annual marketing plan/calendar for each brand.
• Maintain and manage brand standards across all external communication, packaging, and print.
• Provide meaningful input regarding budget tracking measures and reports.
• Continual development of a retail strategy for growing presence in regional/national chains and independent retailers.
• Creation of a comprehensive plan for uniform, branded promotional events, taking into account seasonality, trends, and markets.

Greater New York City Area

Organized and executed all the following: Brand Identity, Brand Strategy, Creative Direction, Design, Events, Influencer Programming & Engagement, Photography, Public Relations, Digital, Content, Strategic Partnership.Description: Chairman’s Reserve Rum presented a fresh approach to a world tour cocktail competition. Beginning in 2017, St. Lucia Distillers.

Nantucket, MA

• CRU is a premier oyster bar with a full menu of coastal cuisine that offers modern riffs on classic New England dishes. The restaurant is also well known for its award-winning wine and cocktail menu, which complements.
• Review end of week reports: sales, # covers, house accounts charges – as requested.
• Partner with General Manager, for input and edits to scheduling of all front of the house staff.
• Assist with training of front of the house staff to start + maintain throughout year.
• Manage staff during service periods.
• Build menu meetings and staff incentives for positive morale and outcome.

Greater New York City Area

• Absolut Elyx: hospitality, integrity, warmth, playfulness, style and of course, Swedishness.
• Created and launched strategic trade plan for New York, encompassing community events, social media strategy, market/product research, and all promotional initiatives.
• Managed annual trade budget for market activities.
• Identified market demand and opportunities for growth and supported development of educational and national trade initiatives.
• Analyzed market trends to develop innovative and relevant trade initiatives for the vodka category.
• Completed monthly KPI reports on New York market.

Greater New York City Area

• SPIRIBAM is the North American subsidiary of Martinique’s Rhum Clément and Rhum J.M, St.Lucia’s Chairman’s Reserve Rum, Bounty Rum, Admiral Rodney Rum, and the importer of Guadeloupe’s Rhum Damoiseau. With this.
• Developed the Rhum Agricole category in the New York and New Jersey spirits community through new business development and solidifying relationships with current accounts.
• Developed strong relationships with sales staff from distributors such as DSWE, Empire Merchants, Martin Scott, and others.
• Reinforce key selling points and brand value proposition in monthly distributor General Sales Meetings.
• Collaborated with account buyers on cocktail development, merchandising, staff training and brand promotion.
• Managed monthly brand budgets allocated to spends, distributor programming, and event promotions.

Greater New York City Area

• A rep firm founded in October 2004 devoted to developing strategic partnerships and increasing sales for select print and online publications on the East Coast and New York. Representing publications in the following.
• Prospected new business for a wine and spirits trade magazine and travel website.
• Created, managed, and executed the event component of marketing campaigns for advertisers.
• Generated content for bimonthly column on spirits industry trends.
• Developed long- and short-term marketing plans and media campaign strategies for advertisers.
• Managed marketing surveys and research.

Greater New York City Area

• Locanda Verde is a TriBeCa neighborhood tavern serving Chef Andrew Carmellini's urban Italian menu
• Served as the lead bartender at this elite Tribeca restaurant owned by Robert De Niro.
• Created and managed the seasonal cocktail menu.
• Tracked current NYC cocktail trends and provided monthly reviews.
• Hosted educational seminars for staff on spirits and all things beverage.
• Trained new bar staff in proper mixology techniques.

Columbus, Ohio Area