Leading communications, content, and brand strategy for the Advanced Research Projects Agency for Health (ARPA-H) Investor Catalyst Hub, recruiting and engaging new hub members, and promoting the work of the hub and opportunities for member contribution.

-Managed public relations/communications efforts of the center and led a small PR team, increasing exposure and awareness of Massey’s research, medical care, and education.-Wrote press releases, articles and thought leadership pieces advancing and elevating center news and strategic priorities-Pitched and secured earned media placements in local and national news outlets. -Oversaw editorial calendar and coordinated with VCU news editors to publish announcements and consumer-oriented content across institutional channels.

-Managed PR strategy and execution to help build brand awareness and drive demand generation, including press releases and media outreach.-Owned internal communications, including weekly employee newsletter, internal and external HR initiatives; increased employee engagement, ERG and DEI storytelling opportunities.-Created content including marketing campaigns, product collateral, videos, and blog posts.-Built and socialized the organization’s first comprehensive crisis communications plan.-Managed investor relations communications, including developing and writing a new quarterly stakeholder letter to supplement and inform company earnings calls.

-Led media strategy and execution for numerous clinical departments at one of the nation’s top 10 academic medical centers. -Wrote press releases and pitches to promote research and clinical programs; created media lists and distributed news to national and regional contacts; sourced and prepared spokespeople for media opportunities.-Collaborated with colleagues to plan and implement special initiatives and events, including coordinating press conferences and moderating expert discussions.

-Wrote press materials including press releases and interview alerts; pitched print and online media for reviews, interviews, and other features. -Set up multi-city author tours, including national/local media, events, and travel.

-Read and responded to submissions; wrote reader’s reports analyzing submissions’ strengths and weaknesses, potential audience, and marketability.-Revised and processed author contracts; handled royalty statements, permissions, and subsidiary rights requests.

Served as executive communications intern in the Office of the CIO of Federal Reserve Information Technology