Annie Hui Email and Phone Number

I love pretty little things… When I stumbled in the industrial diamond industry in 2002, I did not know that I would have a long-term love affair with diamonds and someday with diamond jewelry. When I first started, I was dealing with diamond saw blades and grinding wheels, diamond micron powders and nano diamonds…nothing to do with pretty little things. However, I enjoyed being trained in the factory to assemble the carbon/catalyst capsules, to put them in the cubic presses and to wait for them to come out and turn into diamonds. I enjoyed meeting people in the industry from all over the world at conferences and exhibitions. I travelled to different countries to visit my clients and supplied them with industrial diamond powders with a wide range of applications in a wide range of industries. I decided to start a new chapter in life by moving from China to Canada to pursue a PhD degree in international business while in the meantime continuing to develop the North American market for industrial diamonds. I tried to accomplish both goals- academic and business but finally realized that I enjoy real action in the business world more than business research in the academic world. However, the PhD program trained me with critical thinking capabilities, analytical skills, and research methodologies. Shortly after I refocused my full attention on industrial diamonds, one of my clients showed me the pictures of some gem quality lab grown diamonds he had grown-I was dazzled. I was used to seeing much smaller industrial diamonds coming out of cubic presses to be yellow and sometimes greenish with impurities, these diamonds were stunning. They were colorless, pinks, and blues… in different shapes and in different colors. I was thrilled! Later he brought me some diamond jewelry made with lab grown diamonds. I tried on every piece of jewelry and was as happy as a kid in a candy store. And then the rest is history. I started to embark on the journey of marketing gem quality lab grown diamonds and diamond jewelry. I started this journey because I like pretty little things and I think that this is something good. It’s good because we can grow gem quality diamonds in the lab as an alternative to having to dig the earth; It’s good because we can provide consumers with more affordable diamond jewelry so that more people could wear something pretty and feel happy about it; Its good because we can provide the consumers with alternatives and options. It’s good to make a difference...even if it’s just a little difference.