Annie Fox Email & Phone Number

Pittsburgh, Pa, Us

Pittsburgh, Pennsylvania, United States

Denver, Colorado, United States

• Act as the primary contact 50+ strategic brand partners including adidas, FootJoy, Red Wing, Wolverine, and Burton.• Prepare brand presentations, communicate BOA’s marketing strategies and year-round event schedule, develop partnership marketing programs, and grow KPIs to hit company goals.• Create customized brand messaging tools/resources for all external brands and retail partners, ensuring that BOA’s branding and messaging is communicated clearly and effectively to various target audiences across the US.• Plan, execute, and attend all trade show and consumer-facing event logistics including vendor support, marketing materials, itinerary creation, and meeting scheduling.• Manage the planning, strategy, and execution of integrated marketing campaigns aimed at driving sell through, increasing brand awareness, and creating consumer demand.• Partner with internal cross-functional teams including Commercial, Creative, Brand, Digital, and Product Development to ensure alignment on all deliverables and strategies.• Build, track, and manage the $1MM annual North America Trade Marketing budget for all categories of business, finding opportunities to maximize ROI.

Denver, Colorado, United States

• Plan, execute, and optimize consumer-facing engagement and marketing activation plans for the Golf segment, aimed at increasing brand awareness, elevating consumer engagement and driving sales and growth in the marketplace.• Lead the planning, organization, and execution of all trade show and consumer-facing events, including brand partner support, on-site media opportunities, product launch activation, social and online activation, etc.• Act as the primary liaison for all marketing communication with over 15+ strategic brand and retail partners, including adidas, FootJoy, ECCO Golf, Nike, DICK’S Sporting Goods, PGA Tour Superstore, etc. Support key product launches and initiatives via development and execution of omni-channel go-to-market strategy.• Lead all external marketing requests and ensure all brand assets, marketing standards, and project resources are up-to-date and regularly communicated to key partners.• Collaborate with internal cross-functional teams, including Creative/Brand, Product Development, and Sales to conduct gap analysis and ensure alignment on all deliverables.• Coordinate workflow and timelines through the creation and management of a yearly calendar of deliverables and initiatives. • Develop, track, and manage the yearly budget for marketing initiatives for the Golf and Racquet Sports categories while constantly working to find new opportunities to promote the business within key seasons.

Coraopolis, Pa

• Optimize an ideal marketing mix with a budget of $10M+ by leveraging the most profitable advertising vehicles while maintaining a balanced customer acquisition and retention strategy for DICK’S Sporting Goods and Golf Galaxy retail chains.• Partner with 20+ golf and racquet sports vendors including Callaway, TaylorMade, Titleist, and PING to establish marketing budgets, guide impactful in-store events, influence digital strategies and media flight planning/management, facilitate weekly meetings, and oversee all internal and external campaign project updates.• Develop, introduce, and implement marketing initiatives that align key stakeholders for the planning of all marketing outlets including: Tabs, Email, Direct Mail, Catalogs, Magazine, Digital Banners, Broadcast TV, Social Media, and Radio.• Analyze and evaluate regional relevance, sales trends, and advertising strategy to optimize marketing efforts and impact highly-targeted consumers based on geography, demographics, buying trends, market competition, business need, etc.• Facilitate cross-functional teams including Digital, Brand, Media & PR, Creative & Design, Social Media, Photography, Community Marketing, Merchant, Planning & Allocations, e-Commerce, Production & WorkFlow, CRM, & Store Operations.

Coraopolis, Pa

• Designed, directed, and executed marketing strategies and campaigns across the Golf and Racquet Sports businesses while examining key sales periods and business trends to best optimize business goals through a variety of marketing vehicles.• weekly meetings with key Merchant and Marketing stakeholders to generate a comprehensive and strategic marketing approach for all upcoming pieces and to uphold strict production schedules, especially during peaks in business.• Reacted quickly and efficiently to tight timelines in an ever-changing environment to maintain relevancy to the consumer and produce compelling marketing outputs that adhered to all business strategies, goals, and specifications.• Re-designed procedures for more efficient project completion by reducing timelines via updated templates and more effective information turnover.• Coordinated incoming marketing requests from internal and external teams while establishing content guidelines and organizing all ongoing project deliverables and updates.

Coraopolis, Pa

• Directed meetings with Merchant, Planning & Allocations, and e-Commerce teams to align marketing strategies , website integration, and in-store execution to attain the department's goals for sales, margin, and turnover.• Compiled weekly reports and ad-hoc analysis regarding sales trends, forecasting, and seasonality throughout the year.• Earned certification in JDA-Arthur Allocation system, with the ability to use various calculations and procedures for best-practice allocations of purchase orders to over 600+ stores in order to maintain optimal in-stock levels.• Established and generated purchase orders replenished on ASR-E3/AWR systems for over 200 SKUs, while re-forecasting and managing changes in selling trends throughout the year.

Coraopolis, Pa

• Guided meetings with cross-functional buying/planning teams to align all strategies and goals per season.• Established and maintained customer-focused relationships with 15+ vendors to promote optimal assortments and presentation levels across over 600 stores nation-wide• Examined weekly sales trends that led to the preparation of weekly purchase orders replenished on the E3 system for 100+ unique SKUs for 6+ separate vendors.

Coraopolis, Pa

Participated in a year-long rotational program geared towards experiencing a variety of different merchandising roles within the retail environment:In-Store Experience• Spent three months working in a Dick's Sporting Goods store to fully understand the customer mindset and the effect of corporate business decisions in the store setting.• Created and presented a group project with recommendations regarding the inefficiencies in the communication chain between the corporate office and the stores.Buying• Acted as a member of the Team Sports Buying team through participation in vendor meetings, conducting research about relevant product and market trends, and learning about marketing and promotional activities.• Completed a comprehensive buying project with detailed recommendations for the e-Commerce team that have since been implemented into the Basketball department.Product Development• Worked in Product Development for the Team Sports department and experienced the various processes involved in in-house product research, design, and overseas coordination in private brand product creation.e-Commerce• Shadowed members of the Team Sports e-Commerce team to learn about how their role ties in with the brick and mortar merchandising business and sales trends.Planning• Worked as part of the Women's Nike Apparel Planning department and developed a solid understanding about forecasting sales trends and future business for upcoming retail seasons.Allocations and Replenishment• Acted as a member of the Women's Under Armour, Women's Sports Bras/Underwear/Yoga Apparel, and General Accessories departments.• Developed analytical skills for effectively allocating product to stores across the country based on selling trends, seasonality, and other factors.

Greater Pittsburgh Area

• Supported campaign development and execution through product coordination within all departments, including public relations/social influence, creative, account management, and client relations.• Facilitated tight project timelines for multiple account and assisted in processing legal and budgetary constraints through campaign development.• Conducted preliminary market research for potential new clients and used this information to write and create briefs regarding their background, strengths/weaknesses, competitors, and campaign strategies.

University Of Pittsburgh

• Provided marketing consulting services to small business owners and future entrepreneurs in the Pittsburgh area via face-to-face client meetings at the University of Pittsburgh’s Small Business Development Center.• Developed marketing plans and strategic action plans to help improve clients’ message and enhance their public image.• Conducted market research and completed reviews of business plans to help clients create clearer, more attainable goals to making their business succeed or grow.• Helped to identify opportunities for improvement and areas for growth for clients in various industries.

Pittsburgh, Pa

• Instructed students in core business curriculum course, Managing in Complex Environments.• Assisted Professor Robert Atkin and helped students gather ideas and research to construct a comprehensive business report about a company at the end of a semester.• Facilitated four groups of six people per semester and conducted weekly meetings and group discussions.• Edited projects and provided feedback to each group and individual.• Monitored and mentored students with the course material, including a major 50-70 page business project.

Pittsburgh, Pa

• Interacted with over 4,000 incoming freshman students and their parents during orientation programs as a student recruitment counselor and tour guide of the university.• Worked as a student employee and campus liaison in the Office of Admissions & Financial Aid for 45+ hours/week over the summer and 15+ hours/week during the school year.• Prepared and delivered presentations, managed recruitment fairs and campus events, coordinated candidate interviews, developed training materials, and served as main point of contact for all incoming members.• Selected as one of four pathfinders to coordinate the 2011 National Student Recruiting Conference, designed to train universities throughout nation about college campus recruiting practices.• Led and trained over 70 new members as part of the training committee of the organization.• Manned admissions telephone lines for accepted students to speak with them about the university.• Assisted in answering any questions about the university regarding the campus, organizations, classes, social life, and other aspects of the University.

Pittsburgh, Pa

• Managed eight members through the development of creative material and procurement of media on campus.• Coordinated both the traditional and nontraditional advertising teams to ensure that one consistent message is being communicated.• Communicated with Chevrolet in order to ensure that each piece of advertising is within specifications and upholds the company's integrity.• Worked cross-functionally with the Public Relations, Campaign Strategy, Market Research, Budget, and Reports Departments, as well as the Agency Coordinator with a total allocated budget of $3,000.

Pittsburgh, Pa

• Designed pamphlets for monthly newsletter including quotes, pictures, and information describing mission.• Prepared and researched donations, donors, and grants information for database for the non-profit.• Worked in an office setting, researched and contacted non-profit agencies for company information for tax returns.