Annie Cj Roche .. Email & Phone Number

United States

Bergen County, New Jersey, United States

* Planned, organized, managed, and evaluated community outreach activities for nonprofit organization dedicated to creating a safe and healthy living environment for Seniors, Veterans, people with disabilities, and low-income families. All home repair was done at no cost to homeowners* Created programs for public relations campaigns, including.

Hackensack, New Jersey, United States

• Created digital empowerment programs for low-income, unemployed Senior Citizens, including how to create online profile (e.g., LinkedIn, Indeed, ZipRecruiter) for job search
• Researched and developed resources outside of the SCSEP program to help Senior Citizens
• Created English as Second Language program and training materials for Korean Amercian Senior Center. I also taught how to use smart phones and computers (basic)
• Produced Job Fair for Bergen County, NJ, Senior Citizens

Greater New York City Area

Parsippany, NJ

• Gather business requirements via personal interviews, focus groups, questionnaires, and workshops
• Report business outcomes, create plans, build stakeholder consensus, and document project requirements
• Manage system development life cycles (SDLC) working with domestic and offshore vendors and agencies, using Agile or waterfall methodologies to create various knowledge management (KM) tools, including in-house.
• Devise KM change management plans via e-mail campaigns, client presentations, system overviews and narratives, knowledge transfer, and training sessions (online and in-person)

Help clients understand and use best practices for creating highly effective websites and marketing campaigns, writing strategies for online and print publications, including training/marketing materials and music reviews.

Managed migration and launch of two newly acquired sites onto content management system. Analyzed and created migration/integration strategy for 70 other websites acquired in company acquisition.

Managed consumer website launch for brand/agency teams, orchestrated web marketing campaigns, defined metadata for fulfillment lead programs, and wrote technical specifications.

Greater New York City Area

• During the 8.5 years that I worked at Advanstar, I was consistently promoted, my responsibilities evolved, and I worked with exceptional people on exciting projects. Primarily, I was the product manager of the most.
• Created a new department requiring cross-functional team leadership dedicated to supporting the company’s expanding array of in-house and third-party online business solutions
• Provided overall strategic direction and lead the team process to insure a seamless transition from strategy to execution with product design, development, and services within the company
• Prepared project scope and initial development/design for existing content management system overhaul

• Designed web-based applications by analyzing/describing clients’ information requirements; adapting system capabilities or creating new as needed; writing detailed, illustrated specifications for programmers
• Improved content management and internet systems by studying best practices, procedures, and problems; designing modifications for system enhancement
• Taught publishers, marketers, and editorial teams how to sell / market their sites, along with website best practices
• Spearheaded online support team for trouble-shooting and spot training
• Maintained system guidelines by writing and updating policies and procedures
• Enhanced professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies

• Managed launch of over 100 websites for: business-to-business publications, marketing purposes, consumers, eCommerce, training and support, white papers, press sites, and show sites
• Created project scope, did strategic planning, and championed multilayered migration of new business/site acquisitions to in-house content management system, managing cross-departmental project teams
• Managed cross-departmental project teams, setting deadlines, assigning responsibilities, and monitoring and summarizing project progress for internal/external clients and upper management
• Orchestrated creation of portal sites; i.e., conglomeration of 5 to 80 websites combined into single entity, using multifaceted content management system and external applications: o http://www.off-road.com o.
• Directed operations for launch of portal site: o http://www.dvm360.com
• Conceptualized and managed migration of International Motorcycle Show site -- http://www.motorcycleshows.com onto in-house content management system, which led to site traffic increase of 300 percent

Greater New York City Area

• Developed curricula for computer-based and web-based training, as well as distance learning modules
• To meet the needs of an internationally based client group, internal and external, developed innovative reference materials, including training manuals, hands-on training websites, an online user documentation site.
• Taught publishers, marketers, and editorial teams how to sell / market their sites, along with website best practices
• Improved internet systems by studying best practices, procedures, and problems; designing modifications for system enhancement
• Maintained system guidelines by writing and updating policies and procedures
• Enhanced professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies

• Responsible for hiring, training, and managing editorial department staff of eCommerce site that sold educational toys and multimedia products
• Wrote and edited eCommerce content, marketing and promotional materials, including home page, feature pages, banner copy, ad copy for partner websites, customer service letters, and help wanted ads
• Developed and maintained standard of editorial excellence for eCommerce website and marketing materials
• Created style guide for eCommerce website, including editorial guidelines and specialized word lists
• Wrote and edited product descriptions (in HTML format)

• Responsible for editing, line editing, and copyediting of start-up eCommerce website (ZanyBrainy.com)
• Wrote and edited eCommerce product descriptions and online content, including HTML formatting
• Created style guide for start-up eCommerce website, including editorial guidelines and specialized word lists
• Became full-time Site Editor-in-Chief for ZanyBrainy.com, an ORP partner

• Was the leading NYC trade magazine for the foodservice distribution industry
• Wrote monthly interview column of leading industry representatives
• Wrote headlines, table of contents, and captions; did line editing of entire magazine; chose pull quotes
• Supervised editorial staff and contributing editors, including copy flow, copyediting, and proofreading

• Associate Producer, 1990 OBIE AWARDS
• Coordinated renowned award ceremony for Off-Broadway commendation
• Wrote how-to manual for producing OBIE awards ceremonyField Marketing Consultant, Tipton and Maglione
• Developed and executed on-site demo for $800,000 marketing campaign for Clementine oranges
• Wrote proposals, client reports, questionnaires, surveys, and product information fliersSpecial Events Consultant, PEN American Center
• Helped raise $500,000 at the PEN Literary Gala, a glamorous, star-studded event

• Created press database resulting in 800 percent efficiency increase for all Estee Lauder brands
• Analyzed data recovering funds worth $150,000 for Estee Lauder Public Relations Department
• Created and taught database seminar for all Estee Lauder Global Communication associates
• Coordinated editorial coverage/photo shoots for Estee Lauder spokesmodel, Elizabeth Hurley

• A children's textbook development house in NYC
• Responsible for hiring, training, and managing editorial department to meet fast-paced deadlines for simultaneous multiple projects
• Supervised and provided tech support for 30-member word-processing team using multiple computer applications
• Wrote and edited middle-school literature textbooks, as well as style guides and staff-procedure manuals
• Produced page layout proofs and document styles

• New York-founded reading series with satellite centers throughout country. Visiting Authors include Kurt Vonnegut, Garrison Keillor, Arthur Miller, Lou Reed, Eudora WeltyResponsibilities:
• Wrote, designed, and produced press kits, press releases, signs, posters, fliers, programs, invitations, and operations manual for nationwide use
• Prepared budgets, financial, activity, and status reports
• Responsible for hiring, training, and managing employees, technical crew, work scholars, and volunteers
• Produced live performances for New York City and national reading series
• Negotiated and contracted services of artists, staff, and vendors

• Organized major special events, including celebrations, meetings, parties, and conferences
• Wrote how-to manual detailing Promotion Coordinator position
• Wrote press releases for supplement advertisers
• Created a fact book about The Village Voice for in-house reference
• Designed press kits and award submission packages for the Pulitzer Prize and other awards

• Historical Pocono summer resort for the International Ladies Garment Workers Union, (I.L.G.W.U.). I used to walk around and sing, "And I get paid for doing this!" Unity House was a magical place to work.
• Managed 55-member wait staff serving 3 meals daily in a 2,000-seat dining room, including hiring, training, preparation of daily work schedule, payroll, and termination (1987 season)
• Wrote dining room personnel training booklet
• Supervised and developed conferences, conventions, weddings, banquets
• Also worked as dining room captain and waitress, starting in 1981 for summers leading up to being promoted to dining room manager