- Lead the development and marketing of new business- Provide guidance to prospects throughout the sales process- Align portfolio growth with business strategy and goals

Provide marketing and project management for complementary medicine clients:Increased new patients for Chiropractor client by 70% in three months by targeting existing patients via social media ads, streamlining staff operation and CRM strategy, email marketing and monthly events. Develop content for all marketing communications efforts, including but not limited to email blasts, flyers, marketing collateral, case studies, and web content.Doubled new patients for DTLA acupuncturist in three weeks by developing business-to-business marketing campaign targeting local personal injury lawyers and traditional medicine practitioners. Increased awareness for Acupuncturist/Herbalist's second office location in Koreatown by reaching out to existing patients and targeting Millennials and professionals in the Hollywood, Mid-City, Beverly Hills, Silver Lake, and Los Feliz neighborhoods via LinkedIn and social media.

Revived social media marketing efforts, which significantly increased customer engagement and brand loyalty.Increased sales of product lines by initiating and driving significant changes to the website.Created email marketing campaigns with open rates of no less than 20% and up to 30%.Managed all PR and event strategy, including F/W 2016 presentation and all regional events, for two BALDWIN retail stores, wholesale accounts and corporate.Administered annual marketing and operational budgets exceeding $300,000.

Managed 20 internal departments, brand partners and third party vendors on $1.7MM in marketing campaigns: participated in business development meetings, led kickoff meetings, maintained Creative and Product team workflow, and managed weekly status meetings with stakeholders.Collaborated regularly with Product team to help develop and prioritize service to enhance customer experience (dashboard features, reporting tools, ad tracking capabilities). Managed full campaign lifecycle, starting with vetting RFP, coordinating the creative brainstorm with relevant team members, deck creation, production, reporting, and ongoing campaign maintenance.Clients: Samsung, UPS, EILEEN FISHER, Disney, IBM

Developed branding, partnerships and marketing programs resulting in 18% increase in sales for products and services.Provided campaign reporting including weekly dashboards and monthly deep dives evaluating campaign ROI. Tracked and managed $300K budget spending and monthly accruals, staying under budget while exceeding goals.

Successfully managed yearlong $1M digital campaign for Purina, leading to partnership renewal the following year. Exceeded Purina’s expectations for crowd source challenge with over 750 submissions and securing 130 million online media impressions in one month. Partnered with Microsoft and managed asset development and production for “Give for Youth” campaign (donation hub), which surpassed Microsoft’s initial donation match of $100,000 within first hour of launch. Worked with Nestle to create Facebook page for their "Reading is Fundamental" donation program. Grew follower base to 200,000 within three months of launching campaign and generated over $100,000 in donations in the month of October.Clients: Purina, Microsoft, Google, Nestle, University of Phoenix, Starbucks

Managed 37 grant winners for iconic social impact initiative, Pepsi Refresh Project, as well as provided PR and social media guidance to local grant recipients. Responsibilities included communicating with grant recipient on program rules, held weekly seminars to help grant winners with media relations, community outreach, social media ideas, event planning and campaign management.Developed social media launch strategy and monthly content calendar for Carnegie Corporation’s STEM initiative, 100Kin10.Clients: Pepsi, MasterCard, Carnegie Corporation, GE

Drive coverage and awareness of Nintendo products among media by maintaining contact relationships and pitching media daily to secure positive coverage; Created press materials, such as pitch letters, media alerts and creative notes.Client: Nintendo of America

Managed 25 public sector technology trade show/events, including the largest public sector technology conference in southern California and exceeding attendance projectionsStreamlined development process for print/online marketing collateral by working closely with IT sales team in creating relevant content to support sales initiativesSuccessfully executed email marketing campaigns, including email list generation, copywriting, layout design, testing/deployment, and campaign reporting, while maintaining low unsubscribe rates; Managed website content using Dreamweaver.

Managed print and online marketing materials and newsletters, including copywriting, design guidance, and editing, while working cross-divisionally to ensure timely completion.Oversaw a team of staff members in five national trade shows; Implemented timelines and briefing documents for logistics, brand messaging and product knowledge briefings to create a seamless, well-organized experience.