Annie Fitzgibbons Email & Phone Number

Los Angeles, CA, US

Remote

- Lead the development and marketing of new business- Provide guidance to prospects throughout the sales process- Align portfolio growth with business strategy and goals

Culver City

Greater Los Angeles Area

Provide marketing and project management for complementary medicine clients:Increased new patients for Chiropractor client by 70% in three months by targeting existing patients via social media ads, streamlining staff operation and CRM strategy, email marketing and monthly events. Develop content for all marketing communications efforts, including but not.

Kansas City, Missouri Area

Revived social media marketing efforts, which significantly increased customer engagement and brand loyalty.Increased sales of product lines by initiating and driving significant changes to the website.Created email marketing campaigns with open rates of no less than 20% and up to 30%.Managed all PR and event strategy, including F/W 2016 presentation and.

Beverly Hills, CA

Managed 20 internal departments, brand partners and third party vendors on $1.7MM in marketing campaigns: participated in business development meetings, led kickoff meetings, maintained Creative and Product team workflow, and managed weekly status meetings with stakeholders.Collaborated regularly with Product team to help develop and prioritize service to.

Culver City, CA

Developed branding, partnerships and marketing programs resulting in 18% increase in sales for products and services.Provided campaign reporting including weekly dashboards and monthly deep dives evaluating campaign ROI. Tracked and managed $300K budget spending and monthly accruals, staying under budget while exceeding goals.

Greater Los Angeles Area

Successfully managed yearlong $1M digital campaign for Purina, leading to partnership renewal the following year. Exceeded Purina’s expectations for crowd source challenge with over 750 submissions and securing 130 million online media impressions in one month. Partnered with Microsoft and managed asset development and production for “Give for Youth”.

Greater Los Angeles Area

Managed 37 grant winners for iconic social impact initiative, Pepsi Refresh Project, as well as provided PR and social media guidance to local grant recipients. Responsibilities included communicating with grant recipient on program rules, held weekly seminars to help grant winners with media relations, community outreach, social media ideas, event.

Greater Los Angeles Area

Drive coverage and awareness of Nintendo products among media by maintaining contact relationships and pitching media daily to secure positive coverage; Created press materials, such as pitch letters, media alerts and creative notes.Client: Nintendo of America

Irvine, CA

Managed 25 public sector technology trade show/events, including the largest public sector technology conference in southern California and exceeding attendance projectionsStreamlined development process for print/online marketing collateral by working closely with IT sales team in creating relevant content to support sales initiativesSuccessfully executed.

Irvine, CA

Managed print and online marketing materials and newsletters, including copywriting, design guidance, and editing, while working cross-divisionally to ensure timely completion.Oversaw a team of staff members in five national trade shows; Implemented timelines and briefing documents for logistics, brand messaging and product knowledge briefings to create a.

M.S., Public Relations And Corporate Communications

B.A., Sociology

Minor in Law & Society