• Developed and published promotional materials, including social media graphics, prospectus brochures and presentations for potential donors. Utilized social media data analytics to assess marketing performance, identify areas for improvement and optimize marketing efforts.• Managed and updated website with timely events and candidate profiles. Promoted website through social media marketing and conduct monthly content audits for strategic growth.• Photographed and video shot monthly campaign events across Missouri. Captured, edited, and distributed candid and group shots promptly.• Monitored daily news articles and social media posts about House candidates and state legislature. Managed media list and curated media relations with outlets across Missouri.

• Designed introductory brochures, district survey reports and legislative session reviews for distribution to over 37,000 constituents. Increased brand awareness to new constituents following 2020 redistricting. • Institute templates for caucus rebranding, including spearheading developing social media visuals and style guide. Expand productivity and accessibility to allow more than 50 legislators to post graphics on their social media accounts.• Created engaging newsletters for constituents through audience research and feedback including composing and disseminating surveys about relevant topics readers would like to see and initiatives we can execute to broaden accessibility. Resulted in a consistent email open rate with a dedicated viewership.• Represented the legislators in daily meetings with constituents and lobbyists to promote the legislators’ priorities with stakeholders.• Instituted 25 templates for caucus rebranding, including spearheading developing social media visuals and style guide. Expanded productivity and accessibility to allow more than 50 legislators to post graphics on their social media accounts.• Managed in-office internship programs by leading weekly check-in meetings, assigning research for bill briefs and providing feedback to improve intern performances.

• Coordinated and executed events to educate and engage Asian Americans in mental health discourse. Researched local community needs in the Asian diaspora in Missouri through data analysis and interviews. Hosted two mental health advocacy events in Kansas City and Joplin, expanding the research in mental health in Missouri and how to provide support through policies and future programming in these areas.• Designed and conducted educational presentations aimed at raising awareness about Asian American mental health disparity and barriers to more than 30 community leaders across the United States. Engaged audiences with informative content, interactive discussions and solutions to local needs. Used audience insights to expand mental health initiative through engagement events, health equity policies and Asian health provider databases.

• Bridged conversation between stakeholders, community leaders and business owners by identifying key members, brainstorming common values and establishing clear roles and responsibilities. Connected five Asian American organizations and businesses in the Kansas City area with Asian American community leaders in St. Louis for three future event collaborations. • Coordinated organization’s communication strategies announcements and opportunities with major universities in Missouri. Drafted press release for Lunar New Year event to distribute to local media outlets and partnering organizations, providing more coverage of the celebration.• Served as the organization's spokesperson to promote voter registration at festivals and fairs. Enacted innovative strategies to increase engagement with attendees through in-person polling. Reached out to more than 200 people at Kansas City’s annual Asian American celebration, and elevated the organization's prominence in the city.

• Tracked Twitter engagement and strategies that drove traffic to the website by interpreting data analytics, resulting in more research about how to restructure organization’s social media outreach to incorporate more interactive, personal engagement with users. • Developed and managed social media calendar for journalism stories for KBIA, NPR-affiliate station, Global Journalist website and YouTube channel. Optimized visual content across multiple channels, including Twitter, Instagram and Facebook.

• Facilitated solutions-driven webinars to increase public understanding on community issues by inviting community leaders, collecting questions from the audience prior to the webinar and following up with companion written articles. Webinars garnered over 2,000 views on Facebook, an increase from the 500 average views.• Designed social media post templates to allow for brand consistency and layout flexibility, decreasing overall time spent creating new visual designs. Templates became the foundational designs for all platforms. • Monitored the news outlet’s COVID-19 Facebook group, which is committed to fighting disinformation and misinformation in public health through its 4,000 members. Responded to members' inquiries and comments promptly daily. Maintained a safe environment that reflects the organization’s mission to provide transparent, contextual and data-driven information to the audience.

• Supervised a small team to reach out to six newspapers, and their respective community organizations, through emails and phone calls in Kansas City and southwestern Missouri, establishing relationships with media outlets. Improved relations between Missouri Info Corps and community organizations like food pantries, agricultural programs and health departments. • Compiled qualitative data and anecdotes from communities to help newspapers report on the needs of local residents. The findings showed that residents wanted more locally-catered stories and easily searchable health updates.• Presented research and proposed ideas to established editors who used the information to help local newspapers by sending journalists to cover in underreported and rural areas in Missouri. This initiative led journalists to publish more than 50 stories, covering agriculture and climate change, in one year.

• Covered a story about how young Asian American leaders were empowering their communities to fill out the 2020 Census. Produced audio stories with Adobe Audition for morning radio shows, wrote online companion stories, designed infographics and photographed events and sources. The report helped KBIA to stand out in its coverage of Asian Americans in Missouri.• Launched and reported a series covering trauma and healing through art in the Asian American community. Conducted online and in-person interviews with artists, and produced four in-depth audio stories for noon radio shows. The series highlighted an undercovered health issue by Missouri news outlets and generated significant engagement on social media.

• Led research efforts for an award-winning TV station by arranging and disseminating an online survey to over 100 participants in the Phoenix area about how 18-24 year olds receive digital news. Conducted research and analysis to identify trends and opportunities in the digital marketplace, and provided guidance on best practices and emerging technologies. Presented the results to the client and demonstrated how young adults are overwhelmingly consuming news through mobile phones.• Produced a report that summarized research findings and recommended marketing strategies to public relations specialists, content marketers and news editors. Donald W. Reynolds Journalism Institute, a research and innovation center, published the findings and highlighted the contributing consultants on its website.

• Coordinated client care, maintained client records, communicated with healthcare professionals on behalf of the clients and refugee resettlement office. Connected clients to social and health services in regional area by setting up appointments and driving them to appropriate locations, resulting in an 97% on-time attendance rate and more awareness for different services Columbia can provide. • Designed social media posts to educate the community about refugee resettlement. Posted the content on social media platforms and monitored the engagement metrics. Increased awareness about refugee resettlement and its impact on the community and facilitated an environment of empathy and understanding towards refugees.

• Guided groups between 5-10 guests through the Journalism School and partner newsrooms. Developed an itinerary, communicated effectively with the students, provided additional resources, and ensured their safety and comfort during the tour. Provided an informative and engaging tour, built positive relationships, enhanced the reputation of the campus, and demonstrated strong communication and adaptability skills.• Addressed visitor questions in a timely and effective manner and personally wrote thank you letters for guests, maintaining a high level of customer satisfaction. Received positive feedback from more than 15 visitors, resulting in further communication with prospective students about interest in attending the school.

• Worked with three colleagues to produce three shows, including health and environmental issues, for KBIA, NPR-affiliate and YouTube channel. Managed project schedules, deliverables and story promotions. Received positive feedback from producers and editor for my ability to produce visual content for social media.• Conducted extensive research on international period poverty, developed show segments and content, booked expert guests and ensured timely delivery of shows for KBIA radio and Youtube channel. Successfully produced a show that raised awareness about period poverty, engaged audiences, and provided a platform for important discussions. Developed positive relationships with guests and demonstrated strong research, communication, and project management skills.

• Researched mental health issues affecting the aging population, developed the video concept and storyboard, organized and directed the filming, conducted interviews and edited the footage. Developed strong relationships with community members and audience, resulting in increased readership and engagement about the topic.• Reviewed questions from the audience through contact forms, managed research to develop story ideas, conducted interviews with experts and sources, wrote articles that addressed the audience's questions and published them in a timely manner. Successfully generated compelling story ideas that were of interest to the audience, provided informative and engaging articles that answered their questions, and demonstrated strong research, writing, and audience engagement skills.

• Produced digital content showcasing arts and culture in Columbia. Managed the production of content including organized and directed filming, conducted interviews and edited footage. Developed positive relationships with artists and business owners, demonstrated strong research, communication, and digital production skills, and maintained high editorial standards.

• Investigated assigned topics, assisted in conducting interviews with sources, fact-checked information, and collaborated with senior reporters to ensure timely digital publication of articles and aired segments for evening shows. Successfully provided support to senior reporters in the production of informative and engaging articles, demonstrated strong research, writing, and communication skills and maintained high editorial standards. • Researched sources on social media for breaking news stories for senior reporters. Produced with social media and digital promotion of articles and news events. Garnered satisfactory evaluation from senior reporter about my ability to connect with sources, which allowed for more in-depth interviews.

• Planned pre-production, including editing interviews and b-roll and research for stories. Provided on-set support, including inputting accurate timestamps in Avid so that news shows would run on time and monitoring teleprompter controls for morning and evening shows. Gained valuable experience in newsroom operations, including fact-checking, copyediting and newsroom management software.• Organized with reporters and producers to ensure that news segments were produced and delivered on time by maintaining regular communication with reporters and producers to monitor progress, identify and address any issues and keep everyone informed of project status. Built positive relationships with colleagues and editors, and showed initiative and eagerness to learn and grow in the field. Contributed to the creation of high-quality news segments that informed and engaged audiences.

• Volunteered at an after-school program focused on educating and empowering youth in Columbia Public Schools. Tutored and mentored three 13-17 year old students to improve their English and math understanding. • ​​Led enrichment activities, such as art projects, games, and STEM activities, to provide students with opportunities to explore new topics and develop new skills. Program staff reported that my contributions were valuable and appreciated through end-of-semester survey, and that I was able to build positive relationships with students and help create a welcoming and supportive environment.

• Collaborated in a six-member team to develop concepts and marketing strategies, including brainstorming sessions with other members to generate ideas for marketing campaigns and content. Created marketing materials, including posters and social media graphics, using Adobe Illustrations and graphic design skills. Developed valuable skills in creative problem-solving, collaboration, and communication, and gained a deeper understanding of the marketing industry and its challenges and opportunities.• Provided feedback on design decisions, such as typography, color schemes, and branding, to ensure that all elements of the campaign aligned with the client's goals and brand identity. Clients reported that the campaigns helped them to achieve their marketing goals and reach their target audiences effectively. Achieved customer satisfaction by growing a loyal customer base.