Annie Vu

Annie Vu Email and Phone Number

Head of Direct 1-1 Marketing (Chapter Lead), Personalisation and Digital Sales @ ANZ
Melbourne, VIC, AU
Annie Vu's Location
Greater Melbourne Area, Australia
Annie Vu's Contact Details

Annie Vu work email

Annie Vu personal email

About Annie Vu

I am a banking professional with more than ten years experience across digital, frontline, projects, retail, wealth and compliance with marketing experience in consumer cards, superannuation, financial planning and home loans. I have experience developing high performance teams to met and exceed targets at a sustainable level. I have strong relationship building skills which enable me to positively influence outcomes and deliver on business priorities.

Annie Vu's Current Company Details
ANZ

Anz

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Head of Direct 1-1 Marketing (Chapter Lead), Personalisation and Digital Sales
Melbourne, VIC, AU
Website:
anz.com
Employees:
51454
Annie Vu Work Experience Details
  • Anz
    Head Of Direct 1-1 Marketing (Chapter Lead), Personalisation And Digital Sales
    Anz
    Melbourne, Vic, Au
  • Anz
    Digital Strategy & Marketing Manager, Home Loans
    Anz Jan 2022 - Present
    Melbourne, Victoria, Australia
  • Anz
    Product Owner, Home Loans Digital
    Anz Jan 2020 - Dec 2021
    Melbourne, Victoria, Australia
    Product Owner for home loans on anz.com, responsible for: - paid digital support for ATL and IMC marketing campaigns- personalisation across anz.com and ANZ Internet Banking- lead nurture and lead optimization- SEO optimization- developing new calculators and optimization of existing calculators and tools
  • Anz
    Digital Marketing Manager, Home Loans
    Anz Jul 2017 - Jan 2020
    Melbourne, Australia
    - Paid media responsibility and optimisation across digital, video, social and paid search- Onsite personalisation strategy - End to end management and delivery of new tools and capability for customers and frontline staff - Change management - Lead nurture strategy and delivery
  • American Express
    Marketing Business Development Manager
    American Express Feb 2016 - Apr 2017
    London, United Kingdom
    Marketing Business Development Manager at American Express (based in London) driving strategy, increasing billings and market share for SwissCard, the largest card issuer in Switzerland. - Launched Apple Pay in November 2017- Relaunched American Express Gold in September 2017, providing additional valuable features to attract new segments and increase market share- Develop and drive strategy on American Express cards, SWISS (the national airline) and Bonviva (Credit Suisse banking product)
  • Anz
    Marketing Manager, Credit Cards Portfolio
    Anz May 2015 - Jan 2016
    Melbourne, Australia
    - Targeted portfolio communications driving deeper engagement and spend- Project resource with end to end management of card welcome kit and early engagement strategy- Compliance notification communications
  • Anz
    Marketing Manager, Direct Super And Insurance
    Anz May 2014 - May 2015
    Melbourne, Australia
    Part of the ANZ Wealth Marketing team focusing on Direct Super and Insurance.
  • Anz
    Marketing Support Manager
    Anz Nov 2012 - May 2014
    Melbourne, Australia
    Part of the ANZ Wealth Marketing team focusing on ANZ Financial Planning.
  • Anz
    Marketing And Communications Coordinator
    Anz Feb 2012 - Nov 2012
    Melbourne, Australia
    Marketing and Communications Coordinator for the new credit card legislation changes (NCCP). Primarily responsible for executing press ads, collateral changes and customer campaigns.Key Achievements:- Changed over 100 collateral items on budget and on time. This included items in ANZ branches and warehouse items- Execution of Press Ads for T&C's changes, driving substantial cost savings. Petitioned for new press ad template that required branding approval.- Drove credit card limit increase consent marketing execution. - Drove ANZ Low Rate Platinum DM acquisition strategy resulting in above average portfolio upgrade response rates.
  • Anz
    Customer Experience Business Analyst
    Anz Nov 2009 - Feb 2012
    Melbourne, Australia
    Customer experience analyst for ANZ credit cards. Responsible for complaints and customer satisfaction reporting as well as process improvement.Drove process improvement within the ANZ Travel Card, implementing the delayed activation SMS initiative where customers would receive an SMS for delayed activation
  • Anz
    2009 Anz Graduate
    Anz Feb 2009 - Nov 2009
    Cheltenham District
    2009 Branch Graduate working at ANZ Branches throughout the Cheltenham District including the suburbs of Chadstone, Clayton, Southland and Braeside. Gained experiences as a teller, personal banker and senior personal banker.Lean Six Sigma project member that successfully implemented the ANZ Private Bank Master Authority form that consolidated 7 forms into one.

Annie Vu Skills

Stakeholder Management Banking Customer Experience Retail Banking Marketing Strategy Marketing Communications Marketing Management Direct Marketing Digital Direct Marketing Internal Communications Japanese Culture Process Improvement Credit Cards Budgets Relationship Management Portfolio Management Crm Segmentation Advertising Analytics Business Analysis Strategy Campaign Management Market Research Email Marketing Digital Marketing Product Management Integrated Marketing Financial Services Marketing

Annie Vu Education Details

Frequently Asked Questions about Annie Vu

What company does Annie Vu work for?

Annie Vu works for Anz

What is Annie Vu's role at the current company?

Annie Vu's current role is Head of Direct 1-1 Marketing (Chapter Lead), Personalisation and Digital Sales.

What is Annie Vu's email address?

Annie Vu's email address is lu****@****ail.com

What is Annie Vu's direct phone number?

Annie Vu's direct phone number is +614661*****

What schools did Annie Vu attend?

Annie Vu attended Monash University, 成蹊大学 / Seikei University.

What skills is Annie Vu known for?

Annie Vu has skills like Stakeholder Management, Banking, Customer Experience, Retail Banking, Marketing Strategy, Marketing Communications, Marketing Management, Direct Marketing, Digital Direct Marketing, Internal Communications, Japanese Culture, Process Improvement.

Who are Annie Vu's colleagues?

Annie Vu's colleagues are Dion Giaretto, Lisa Stark, Emile James, Michelle Edwards, Romayne Anne D'monte (Rom), Kaylene Tink, Mohammed Sanwaz.

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