Annika Appel Email & Phone Number

Helsinki, Uusimaa, Finland

As a Customer Success Manager at Optimizely (ex Episerver) I focus on customer satisfaction, retention and identifying opportunities to expand our relationship with both customers and partners. My book of business (has varied between 40-90 accounts) includes several of the largest Finnish companies. I serve customers in Finnish, Swedish and English. Together with colleagues from various Optimizely departments I consult customers and partners to leverage the best of Optimizely's solutions. I do outreach, analyze data, present compelling insights and develop action plans to achieve desired goals. I also support building a Finnish customer community (advocacy) and contribute in several internal Nordic and Global development projects.What is Optimizely?Our Optimizely One platform supports the entire marketing lifecycle. In our fully composable DXP you can manage your content and campaign collaboration (CMP) and content publishing (CMS, CMP), monetize experiences (Commerce), as well as personalize and experiment to optimize every touchpoint. We help organizations create unique digital experiences for their customers, with measurable business results, within one award-winning platform.

Helsingfors, Södra Finland, Finland

At Leadfeeder I helped our clients turn our data into business value. I provided consulting around B2B sales & marketing topics and produced CS marketing collateral. I managed between 100-350 international accounts in three languages.Tech used: Leadfeeder, Echobot, Slack, Calendly, Tableau, Fresh Success, Intercom, Google Workspace, Zoom, Loom, BuiltWith, LinkedIn, Trello, Figma, Asana, Get GuruLeadfeeder is an app that identifies the companies visiting your site, how they got there and their behavior. You can qualify visitors based on your ICP and/or buyer intent signals. Use the insights to prospect or nurture leads, do ABM campaigns or validate and optimize marketing programs.B2B sales & marketing teams get instant insights to take action on, even for leads that did not convert yet. 💡 Sales can discover, qualify and contact new prospects, monitor existing customers and follow up when someone with an open or lost deal visits.💡 Marketing can monitor the success of marketing programs based on channel, keyword, campaign, customer journey etc. and get insights to support account-based marketing, budget allocation, Ideal Customer Profiling and SEO.

Helsinki, Southern Finland, Finland

I was responsible for B2B and B2C marketing at Hygga Oy, offering dental care in Helsinki and an innovative healthcare service model and software in Finland and internationally. I drafted a marketing strategy, a service design plan and new marketing plan for the clinic. I initiated negotiations with our marketing partners to support the new business strategy. Hygga Flow is a real-time resource management system and a new service model for efficient healthcare with better customer and employee satisfaction and lower environmental impact.

Helsinki Area, Finland

Marketing and business development in start-up spirit for a new Finnish hotel chain, operating autonomous hotels. Place to Sleep Hotels offers attractive accommodation also outside the big cities. The concept supports local tourism and services and more distributed accommodation services. My task was to support growth and brand building in Finland, as well as prepare for launching the concept in new markets. I focused on concept and web development, as well as digital marketing tactics. I worked with a graphic designer and a photographer. The 6 month position included an eCommercePRO training program, arranged by Saranen Consulting in partnership with Google. Main tools: WordPress, Google Ads (search and display), Facebook Business Manager and Ads Manager (Facebook & Instagram posting and ads), Hootsuite (scheduling SoMe posts, social listening), Adobe CC (editing design files and images).

Helsinki Area, Finland

SaaS inside sales and marketing for Unifaun, providing innovative Delivery Management (DM) and Transport Management Systems (TMS) that simplify and improve processes for the shipper, the carrier and the receiver. My core tasks:- Act on leads and improve lead process (Sugar CRM)- Plan, execute and follow up on lead generation campaigns (APSIS) - Develop the Customer Experience (eg. onboarding, up-selling, product information, customer survey, churn rate optimization)- Support field sales, marketing and product development- Marketing cover from June: assist with product launch (Paketit app), manage web pages (WordPress, Unbounce), editor of newsletters

Finland

GN Hearing Finland Oy/Ab markets ReSound and Beltone hearing aids. Channels: hospitals, resellers/dispensers and two own ReSound hearing care practices. My accomplishments and tasks as Marketing Manager:- Marketing strategy, plan, budget, execution and follow up (B2C & B2B, inbound & outbound). Marketing budget increased x 5. Unit sales increased x 3.- Supported by Finnish management and sales team, Nordic colleagues, corporate headquarters in Denmark and partners/vendors. - Project lead: local resound.com launch 2015, local re-branding in compliance with the new GN Hearing Group brand 2016, branding & interior planning of our new POS in Helsinki 2017, master data update, digital marketing, local Salesforce.com development, PR and awareness initiatives.- Member of the Finnish Management Committee since December 2016, significantly contributing to planning and executing our local strategy 2017-20. My main area of responsibility was digitalization and internal IT training.- Software used: eg. Sitecore CMS, Salesforce CRM, Pardot email & automation, Facebook (ads and posting), Google My Business, Photoshop and InDesign editing, Transifex and Agito localization tools.

Espoo

- Set up the marketing function for Oy Danalink Ab, acquired by GN ReSound in 2011: focus on marketing communication (Finnish and Swedish) and developing marketing tools and strategies for two own hearing care practices, as well as dispensers in Finland (hospitals and resellers).- Coordination, planning & implementation of marketing activities (B2B and B2C): advertising, web pages, PR, printed promotion, events.- I worked with the Finnish sales and customer care teams, several HQ departments and functions (in English), dispensers and external service providers.- Project lead: CRM and CMS procurement 2010; web development danalink.fi and kuulo.fi 2010; subsidiary branding 2013 after acquisition by GN ReSound; platform and content update kuulo.fi 2013; launch of two new sites (induktiosilmukka.fi and gnresound.fi) 2013.

Helsinki Area, Finland

As a consultant I successfully managed a B2B telemarketing pilot for Delicard, offering their products as incentive/gift/reward to CEO's, procurement or HR decision makers (cold calls). As a result, they hired one more telemarketer, whom I mentored.

Stockholm, Sweden

Project Manager and Editor for media productions for the Finnish market in the field of Employer Branding. Products included Tulevaisuuden yritykset 2008, Jungle Career 2:2008 and the site jungle.fi.

Stockholm, Sweden

Employed through Proffice Sweden as Administrative Consultant at SKB (Svensk Kärnbränslehantering AB / Swedish Nuclear Fuel and Waste Management Co) with regard to the Technical-Scientific Council and international projects concerning Repository Technology. Work included administration, EU- and other reporting.

Helsinki, Finland

Consultancy job as the personal secretary for the City of Helsinki's Deputy Mayor responsible for matters concerning education, culture and personnel (I-C Björklund, succeeded by Tuula Haatainen). Work included office management, communication and calendar & meeting arrangements.

Helsinki, Finland

Sales Secretary at the Sweden-based picture publisher's Finnish sales office. Work included invoicing, translating, product & logistics development, web editing and sales support.

Turku, Finland

3 months as a museum assistant including events planning, customer survey, marketing, PR & information services, cash accounting, guiding in Finnish/Swedish/English. Thereafter occasional freelance guiding.

Espoo, Finland

Writing short encyclopedic texts in Swedish about Finnish topics (Uppslagsverket Finland). The encyclopedia was funded by the Svenska Folkskolans Vänner -foundation.

Espoo, Finland

Several shorter terms producing cultural services and events for the Cultural Bureau of the City of Espoo (employment totaling 14 months). Eg. Kulturen vid ån and Loiste festivals, as well as guided tours and concerts.

Master Of Arts (Fm), General History, Thesis Grade: Magna Cum Laude Approbatur

Activities and Societies: Member (2001) and chairperson (2002) of the Cultural Affairs Section of the Åbo Akademi Students' Union. Vice.

Ecommercepro, Digital Marketing And Ecommerce, Reward: Most Helpful Peer

Activities and Societies: Recruitment training program in partnership with Google and the Finnish Software and E-business AssociationA 6.

History (Neuere Geschichte)

Activities and Societies: Erasmus, ISHA and Nordische Stammtisch.Exchange student 1 year; I took history classes and wrote a history.

Merkant, Business

Matriculation Examination