Annika Appel Email & Phone Number

Helsinki, Uusimaa, Finland

As a Customer Success Manager at Optimizely (ex Episerver) I focus on customer satisfaction, retention and identifying opportunities to expand our relationship with both customers and partners. My book of business (has varied between 40-90 accounts) includes several of the largest Finnish companies. I serve customers in Finnish, Swedish and English..

Helsingfors, Södra Finland, Finland

At Leadfeeder I helped our clients turn our data into business value. I provided consulting around B2B sales & marketing topics and produced CS marketing collateral. I managed between 100-350 international accounts in three languages.Tech used: Leadfeeder, Echobot, Slack, Calendly, Tableau, Fresh Success, Intercom, Google Workspace, Zoom, Loom, BuiltWith.

Helsinki, Southern Finland, Finland

I was responsible for B2B and B2C marketing at Hygga Oy, offering dental care in Helsinki and an innovative healthcare service model and software in Finland and internationally. I drafted a marketing strategy, a service design plan and new marketing plan for the clinic. I initiated negotiations with our marketing partners to support the new business.

Helsinki Area, Finland

Marketing and business development in start-up spirit for a new Finnish hotel chain, operating autonomous hotels. Place to Sleep Hotels offers attractive accommodation also outside the big cities. The concept supports local tourism and services and more distributed accommodation services. My task was to support growth and brand building in Finland, as well.

Helsinki Area, Finland

SaaS inside sales and marketing for Unifaun, providing innovative Delivery Management (DM) and Transport Management Systems (TMS) that simplify and improve processes for the shipper, the carrier and the receiver. My core tasks:- Act on leads and improve lead process (Sugar CRM)- Plan, execute and follow up on lead generation campaigns (APSIS) - Develop the.

Finland

GN Hearing Finland Oy/Ab markets ReSound and Beltone hearing aids. Channels: hospitals, resellers/dispensers and two own ReSound hearing care practices. My accomplishments and tasks as Marketing Manager:- Marketing strategy, plan, budget, execution and follow up (B2C & B2B, inbound & outbound). Marketing budget increased x 5. Unit sales increased x 3..

Espoo

- Set up the marketing function for Oy Danalink Ab, acquired by GN ReSound in 2011: focus on marketing communication (Finnish and Swedish) and developing marketing tools and strategies for two own hearing care practices, as well as dispensers in Finland (hospitals and resellers).- Coordination, planning & implementation of marketing activities (B2B and.

Helsinki Area, Finland

As a consultant I successfully managed a B2B telemarketing pilot for Delicard, offering their products as incentive/gift/reward to CEO's, procurement or HR decision makers (cold calls). As a result, they hired one more telemarketer, whom I mentored.

Stockholm, Sweden

Project Manager and Editor for media productions for the Finnish market in the field of Employer Branding. Products included Tulevaisuuden yritykset 2008, Jungle Career 2:2008 and the site jungle.fi.

Stockholm, Sweden

Employed through Proffice Sweden as Administrative Consultant at SKB (Svensk Kärnbränslehantering AB / Swedish Nuclear Fuel and Waste Management Co) with regard to the Technical-Scientific Council and international projects concerning Repository Technology. Work included administration, EU- and other reporting.

Helsinki, Finland

Consultancy job as the personal secretary for the City of Helsinki's Deputy Mayor responsible for matters concerning education, culture and personnel (I-C Björklund, succeeded by Tuula Haatainen). Work included office management, communication and calendar & meeting arrangements.

Helsinki, Finland

Sales Secretary at the Sweden-based picture publisher's Finnish sales office. Work included invoicing, translating, product & logistics development, web editing and sales support.

Turku, Finland

3 months as a museum assistant including events planning, customer survey, marketing, PR & information services, cash accounting, guiding in Finnish/Swedish/English. Thereafter occasional freelance guiding.

Espoo, Finland

Writing short encyclopedic texts in Swedish about Finnish topics (Uppslagsverket Finland). The encyclopedia was funded by the Svenska Folkskolans Vänner -foundation.

Espoo, Finland

Several shorter terms producing cultural services and events for the Cultural Bureau of the City of Espoo (employment totaling 14 months). Eg. Kulturen vid ån and Loiste festivals, as well as guided tours and concerts.

Master Of Arts (Fm), General History, Thesis Grade: Magna Cum Laude Approbatur

Activities and Societies: Member (2001) and chairperson (2002) of the Cultural Affairs Section of the Åbo Akademi Students' Union. Vice.

Ecommercepro, Digital Marketing And Ecommerce, Reward: Most Helpful Peer

Activities and Societies: Recruitment training program in partnership with Google and the Finnish Software and E-business AssociationA 6.

History (Neuere Geschichte)

Activities and Societies: Erasmus, ISHA and Nordische Stammtisch.Exchange student 1 year; I took history classes and wrote a history.

Merkant, Business

Matriculation Examination