Annika Walsh Email & Phone Number

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

Amsterdam, London

Emoticast’s mission is to help people express themselves with more emotion. As Marketing Manager, I was responsible for all music content and marketing activity including digital acquisition, PR, social media, CRM and partnerships for global app TuneMoji.

London, United Kingdom

Key Responsibilities:• To establish blinkbox Music as the most fun music-themed content publisher online by creating and curating engaging, relevant and shareable content• To develop the strategy and editorial calendar with key stakeholders and relevant teams in the business, ensuring a data and performance-driven approach • To manage the day-to-day implementation and optimisation of all content marketing activity across Social (Facebook, Twitter, Instagram and G+) and CRM Channels (Email and Push Messaging) including copy writing and basic Photoshop• To work with Music and Product teams to ensure content is delivered at the right time to the right people for maximum impactKey Achievements:• Developed and implemented a new Social Media Strategy for blinkbox Music ensuring a data and KPI-driven approach to help meet core business objectives• Increased the community size from 55k to over 100k with a minimal budget• Built a business case for, briefed agencies on and managed the development and build of a new blog (http://blog.blinkboxmusic.com) to ensure the business had an SEO-friendly, mobile-optimised channel with which to engage a digital-savvy casual pop fan• Managed social activity during the sponsorship of UK Live Festivals, including #GetOnStage campaign which reached 7.6 million and organised talent interviews using up and coming presenter Luke Franks (now at The X Factor)

London, United Kingdom

• Set the strategy and managed the day-to-day implementation and optimisation of all CRM and social activity • Worked with all departments to increase monthly retention numbers by 65% in 6 months• Wrote editorial content and created / curated engaging content for the blog and social channels, proactively engaging with music enthusiasts, journalists and fans across to help build the social community and brand sentiment • Managed the Big Reunion TV Series sponsorship across multiple channels with multiple partners and stakeholders• Helped a brand new marketing team settle in with a highly collaborative, helpful and patient manner

• Managed all marketing activity through the acquisition of the company by Tesco, including social and email comms• Developed and launched artist promotions on WE7 – e.g. The Saturdays Radio promotion: each girl hosted a radio show discussing their favourite songs. These were syndicated to top websites including Heatworld.com, Digital Spy and EntertainmentWise through widgets developed for the project. The band, management and label all expressed their delight with the concept and results of the promotion• Organised a successful partnership with We Love Pop Magazine and trended worldwide on Twitter with a Lawson takeover

Metropolis Group is the most successful independent recording, mastering, creative and production facility in Europe. • Founded the marketing department at Metropolis Studios and project managed all music releases on the newly launched record label• Managed and maintained all websites, blogs and social media channels to include briefing designers, writing & amending HTML code, copy writing and email marketing