Annika Walsh Email & Phone Number

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

Amsterdam, London

Emoticast’s mission is to help people express themselves with more emotion. As Marketing Manager, I was responsible for all music content and marketing activity including digital acquisition, PR, social media, CRM and partnerships for global app TuneMoji.

London, United Kingdom

• Key Responsibilities:
• To establish blinkbox Music as the most fun music-themed content publisher online by creating and curating engaging, relevant and shareable content
• To develop the strategy and editorial calendar with key stakeholders and relevant teams in the business, ensuring a data and performance-driven approach
• To manage the day-to-day implementation and optimisation of all content marketing activity across Social (Facebook, Twitter, Instagram and G+) and CRM Channels (Email and Push Messaging) including copy writing and.
• To work with Music and Product teams to ensure content is delivered at the right time to the right people for maximum impactKey Achievements:
• Developed and implemented a new Social Media Strategy for blinkbox Music ensuring a data and KPI-driven approach to help meet core business objectives

London, United Kingdom

• Set the strategy and managed the day-to-day implementation and optimisation of all CRM and social activity
• Worked with all departments to increase monthly retention numbers by 65% in 6 months
• Wrote editorial content and created / curated engaging content for the blog and social channels, proactively engaging with music enthusiasts, journalists and fans across to help build the social community and brand.
• Managed the Big Reunion TV Series sponsorship across multiple channels with multiple partners and stakeholders
• Helped a brand new marketing team settle in with a highly collaborative, helpful and patient manner

• Managed all marketing activity through the acquisition of the company by Tesco, including social and email comms
• Developed and launched artist promotions on WE7 – e.g. The Saturdays Radio promotion: each girl hosted a radio show discussing their favourite songs. These were syndicated to top websites including Heatworld.com.
• Organised a successful partnership with We Love Pop Magazine and trended worldwide on Twitter with a Lawson takeover

• Metropolis Group is the most successful independent recording, mastering, creative and production facility in Europe.
• Founded the marketing department at Metropolis Studios and project managed all music releases on the newly launched record label
• Managed and maintained all websites, blogs and social media channels to include briefing designers, writing & amending HTML code, copy writing and email marketing