Lena Yang Email & Phone Number

• Lead creative direction of recently established non-fiction publishing house including overseeing all book designs and website development
• Design all marketing collateral including seasonal catalogues, email newsletters, advertisements, and miscellaneous promotional materials

• Establish and manage a freelance graphic design business specializing in book cover, interior, social, and branding design, and custom illustrations
• Develop and manage 120+ projects across 60+ clients from concept to completion
• Conducted market research and consulted with clients to produce marketable and impactful designs

• Gathered and analyzed user consumption data to monitor performance trends, evaluate catalogue health, and identify areas of opportunity
• Conducted market research to evaluate new and emerging content producers and initiated introductions to discuss licensing partnerships
• Managed day-to-day communications with publishing partners to negotiate new contracts, contract renewals, and for general account management
• Collaborated with Editorial team to identify timely content and negotiate promotional discounts with key publishing partners

• Lead strategic merchandising campaigns including targeted emails and cross-platform promotions which contributed to a 300% increase in a la carte sale revenue and a 500% increase in member promotion downloads
• Lead content strategy and manage editorial calendars for Audiobooks.com’s social media accounts (Facebook, Twitter, Instagram, and YouTube) and customer-facing blog
• Analyze and report on performance metrics to design data-backed merchandising, social media, and marketing communications campaigns
• Support new product launches by identifying and experimenting with marketing communications opportunities
• Manage relationships and communications with 20+ publishing partners to facilitate collaborations on marketing campaigns
• Design all marketing assets including email templates, social media content, web graphics, and print materials

· Stimulated discussion between 25 students to promote better understanding of course material· Advised and evaluated student work while providing constructive, individualized feedback to encourage continual growth

Columbia Publishing Course Uk, Publishing

Summer Publishing Institute, Publishing

Master Of Arts (M.A.), English Language And Literature/Letters

Honours English, English Language And Literature/Letters

Ontario Secondary School Diploma, Visual Art