Annika Werner Email & Phone Number

Christchurch, Nz

Auckland, New Zealand

Auckland, New Zealand

• Management of the internal data and reporting technology stack;• Day-to-day workflow management for the digital media team to ensure campaigns are produced and implemented on time, on budget and to the required specifications;• Development and support for team members, managing workload and providing opportunities to grow;• Providing performance reports for clients and internal stakeholders, advise on and analysis of digital KPIs;• Advising clients on martech stack best practices;• Scoping and support for data integration;• Management of digital media campaigns across multiple channels (programmatic, social, native, paid search);• Support on client recommendations and information gathering contributing to digital strategy.

Auckland, New Zealand

• Project managing the delivery of technology services and digital marketing solutions;• Managing and leading a team of five to produce marketing campaigns and automation projects to achieve the required revenue, profit, utilisation and client satisfaction targets;• Driving process improvement and innovation, i.e. implementation of resource management and planning tools, introducing agile concepts into project management best practices;• Project quality assurance: Testing, QA and review of project output against scope;• Liaising with clients and internal stakeholders;• Overseeing helpdesk in the effective management, assignment and resolution of support tickets.

Auckland, New Zealand

• Managing digital projects, large and small, from landing pages over UX enhancements to full website launches; • Implementing and utilising marketing automation software (Kentico and Marketo);• Establishing project management guidelines and best practices for digital marketing and development projects;• Implementing digital eCommerce solutions, from scoping, UX and design over integration with third-party suppliers and internal systems to launch;• Scrum Product Owner for eCommerce APIs;• Leading marketing automation initiatives, including but not limited to email marketing campaigns, workflows, inbound marketing campaigns with gated content and nurture funnels, A/B testing and personalisation, training of internal team members;• Evolving the internal marketing stack to optimise marketing processes and capabilities;• Reporting on digital KPIs;• Liaising with internal stakeholders as well as external digital development and media agencies.

Auckland

• Preparing client needs analyses to scope and quote new system requirements;• Project managing the implementation, launch and utilisation of Brand Machine‘s software for clients;• Managing communications with London based Intrepia team, Brand Machine‘s front enddevelopment provider, including briefing editable templates;• Creating generic and client-specific user manuals and support pages;• Preparing and running user acceptance tests;• Analysing existing client systems‘ KPI‘s to showcase the ROI of Brand Machine‘s localised marketing solutions;• Preparing and running client marketing audits;• Providing advice on international translation management.

Munich

• Technical Consulting for Marketing Ressource Management systems like BrandMaker and censhare• Setup of marketing software including evaluation of processes in an agile environment• Preparation of needs analyses of client‘s current communications libraries for images, copy and product information, and assessing future requirements• Recommendation of software solutions, designing systems features and developing projectimplementation plans for inclusion in client sales proposals• Project managing the development, implementation, launch and utilisation of software for clients• Delivering technical training to client user teams to ensure optimal usage of software• Working with development teams to add client specific features and changes, from client requestthrough to implementation and testing• Evaluation of new developments by software partners for 7Seas, and collaborating on systemimprovements• Implementation of Trados (Translation Memory System) for automated and semi-automated translations, including workflow evaluation• Templating and Publishing Solutions based on Adobe InDesign• Utilisation of Extract, Transform and Load tools like Talend for data transformations

• Technical Consulting for Marketing Ressource Management systems like BrandMaker, censhare, NEO 7even, ContentServ• Preparation of needs analyses of client‘s current communications libraries for images, copy and product information, and assessing future requirements• Recommendation of software solutions, designing systems features and developing projectimplementation plans for inclusion in client sales proposals• Project managing the development, implementation, launch and utilisation of software for clients• Delivering technical training to client user teams to ensure optimal usage of software• Working with programming teams to add client specific features and changes, from client requestthrough to implementation and testing• Evaluation of new developments by software partners for 7Seas, and collaborating on systemimprovements• Templating and Publishing Solutions based on Adobe InDesign• Administration and Implementation of Translation Memory Systems for automated and semi-automated translation workflows• Utilisation of Extract, Transform and Load tools like Talend for data transformations

• Creation of new release, high quality, showroom catalogues for BMW• Adaption copy and images to reflect cultural sensitivities, consumer preferences and foreignlanguage translations for BMW publication materials used in over 30 countries;• Transformation of creative concepts into publications templates used for later releases of mid and economy range BMW models;• Key user for various software solutions including the censhare publishing software management system