Led seasonal promotional campaigns for Prime Day, Black Friday, and Summer Sale. Developed evergreen offers for the acquisition team and addressed requests from retention and revenue teams. Served as main contact for UK, DE, and FR marketplaces and collaborated with the global promotions team to manage operational issues.

- Collaboration in the implementation of influencer coops- Management of sample distribution- Support in the preparation and implementation of press events - Monitoring and reporting campaign performance

- Helping the team on conducting market research projects- Preparation of the reports (ad-hoc and monthly) - Proactive optimization of workflow and reporting process

- Maintaining content for digital menu boards (throughout Russia)- Ad-hoc content changes (in case restaurant run out of product/ have technical issues with menu board)- Improvement of content strategy (based on analytics, continuing market tests) - Leading market researches

- Assisting in designing content marketing strategies for social-media (short- and long-term orientation).- Delivering engaging content in social media (planning and organization of contests, giveaways, etc.).- Optimization of content strategy considering analytics and performance results.- Managing content-based activities for customers (such as culinary workshops and product presentations).- Development, ordering and production of POS materials, catalogues, web-site, price-lists, brochures and souvenirs.- Building and maintaining relationships with agencies, freelancers, bloggers, influencers.- Monitoring social media and online sources for trends

- Project planning (from brief to completed report)- Designing surveys (collecting insights from departments, formulating hypothesis)- Managing data collection, analyzing and interpreting data- Monitoring market trends and preparation monthly reports- Building and maintaining relationships with agencies, freelancers, bloggers, influencers