Licensing & New Business Development
+ Directed a $500M business portfolio consisting of twenty categories.+ Managed licensed ($300M wholesale) accessories and fitness equipment business inclusive of product development, sales forecasting, channel specific marketing & merchandising, and packaging.+ Designed and released to more than 20 licensees Reebok brand overview presentation for each partner to increase sales and distribution opportunities.+ Assembled a formal bi-annual line review with marketing and design departments to ensure a seamless cohesive collection of Reebok in-line and licensed products.+ Identified new business opportunities via, exergaming, fitness technology, and sports medicine, delivering multiple proposals from prominent corporations.+ Increased licensing royalty contribution by 19% by leveraging the success of Reebok in-line product into licensed categories and partnering with elite licensees and retailers.+ Championed Social and Environmental Affairs supply chain integration for each licensee and leveraged expertise to create successful product launch ahead of schedule. + Proficient in operational management of new projects from product idea development, contractual negotiations to commercialization with strategic launch plans through key retailers.+ Integrated innovative technology platforms into licensed products creating new business opportunities, attracting new customers and incremental revenue.
