At a time when marketers are expected to do more with less, strategically driven digital marketing helps brands build communities and foster customer advocacy by creating meaningful, positive connections with their audiences.With over 15 years of international marketing experience, I am a seasoned Digital Marketing Strategist with expertise in business development, leading high-impact campaigns, and building strong client relationships. I’ve had the privilege of working with agencies and clients worldwide—from Fortune 500 companies to ambitious startups—helping brands inspire lasting advocacy by connecting with audiences on a human level. My integrated experience includes:- Strategically driven SEO- Content marketing- User testing and user journey planning- Website development from architecture framework through launch- Identifying business insights using Google Analytics 4, Google Search Console, Looker Studio, SEMRush, AHREFS, AI, and other relevant platforms - Brand design and development- Organic and paid social media content strategy development- Email marketing- Print collateral creation- Experiential campaign implementation- Project Management with a focus on balancing scope, risk, and strategyI value curiosity, empathy, and intelligence. When paired with innovation and purpose, these traits are essential for maintaining the human connection that drives a brand’s success.Want to talk shop or explore how we can create advocacy for your business? Email me at ann.plaut.baker@gmail.com.