Anderson Fernandes Email & Phone Number

São Paulo, SP, BR

- Managing a diverse and high-level team.- Acting at financial RGM area, focusing in Trade Terms Management.- Governance and audit controls for the area of commercial contracts to ensure business security.- Responsible for budgeting annual investments, creating the forecast and closing contractual investments, with due explanations of fluctuation versus.

São Paulo, Brazil

- Responsible for developing the trade marketing promotional calendar for the Bassi and Montana Steakhouse brands.- Development of JBP's 360º plan for trade marketing actions and channel negotiations with customers (Wholesale and Super/Hyper).- Responsible for data collection, customer analysis, monitoring and designing proposals to leverage customer.

São Paulo, Brazil

- Responsible for the commercial conduct of RTM projects for the Pharma and Digital Channels.- Brand Management (Coca-Cola, Heineken, Monster Energy, Diageo, Campari, P&G, JDE, Unilever, Kellogg’s, Cargill, Arcor, Dori, Mondeléz, Fini and Perfetti).- Hands-on with HR as BP Commercial for recruitment and selection processes, performance evaluation, climate.

São Paulo, Brazil

- Team Leadership (2 assistants and 1 intern).- Reported directly to the Traditional Brazil Sales Director.- Development of commercial management tools and KPIs (Reports and Balanced Scorecard) and executive presentations (Sales Indicators, Nielsen, Scanntech and Kantar).- I participated in the implementation of sales strategies and new sales systems (SAP.

São Paulo, Brazil

- Development and implementation of tools to support sales improvement, monitoring global process control and customer satisfaction.- Responsible for Marketing Campaigns, Marketing Actions, email marketing, CRM, campaign analysis and commercial performance for sales incentives.- Responsible for P&L, Budget and Resource Management, Management of brand and.

Fortaleza, Ceará, Brazil

- Management of pilots focused on reducing costs for the Traditional, Modern and Distributor channels, Logistics Operators and improving the segmentation of points of sale, coverage, and route premise.- Partnership with The Coca-Cola Company EMEA to implement new RTM models with a focus on digital, responsible for Implementing New Service Models (Physical.

Fortaleza, Ceará, Brazil

- Product Management from annual marketing BP to launch/deliverables.- Financial and legal management (with the audit team) to comply with compliance policies.- Technical visit to exclusive customers (PDV) to analyze contract requirements in marketing and sales.- Management of regional exclusive commercial contracts and Key Account’s networks (Ex: Food.

Fortaleza, Ceará, Brazil

- Responsible for developing sales reports.- Management of Commercial Indicators for Marketing x Commercial Staff.- Delivery of daily commercial results to sales leaders for their morning meetings.Main results:- Automation of all sales reports during the period I was in this position.- Delivery of online and personalized reports by commercial figure..

Fortaleza, Ceará, Brazil

- Procurement Management.- Tactical Marketing Calendar.- Merchandising stock management.- Negotiation with local and centralized marketing agencies with The Coca-Cola Company.Main results:- Compliance with annual deliveries according to the marketing department calendar.- Revitalization of the North and Northeast stock areas to more efficient models..

Fortaleza, Ceará, Brazil

- Responsible for supporting sales force with commercial reports for the sales team in Fortaleza (CE).- Management of Commercial KPI's (CRM, Order Return/Tracking and Commercial Execution).- Development of sales volume reports, product coverage and revenue.

Master Of Science - Ms, Entrepreneurship

Activities and Societies: Omnichannel Strategies

Executive Education, Negotiation And Leadership Program

Executive Education, Exponential Innovation Program

Esl - Exchange In San Francisco Ca, English

Postgraduate Degree, Public Administration

Master Of Business Administration - Mba, Project Management

Bachelor Of Technology, Marketing