Anoop George Email & Phone Number

Dubai, United Arab Emirates

Dubai, United Arab Emirates

Dubai

• Leading and effectively engaging the client for their marketing and advertising strategies- Reckitt Benckiser (Dettol, Scholl and Muse (Japan)) for Developing Markets (such as MENA, SE Asia and Japan)• Successfully led and managed complex multi-market TV shoots (end to end) and TV adaptations• Helped the Global DVM Production director to develop and successfully launch a toolkit of production best practices for global hubs• Achieved a break through for client profitability by proposing digital solutions, where primary focus is TV• Leading a team to provide the utmost level of client service• Enhanced creative leadership- by improving the process of creative briefing and partnering creative stakeholders and teams in brainstorming, presentation and execution of ideas• Responsible for building and growing new client relations organically in key new markets such as Japan

Dubai

• Effectively led the clients’ marketing and advertising strategies across various categories for Unilever (Oral Care: Close Up, Signal/Pepsodent, Zendium and Regenerate. Deodorants: Rexona and Dove Deos. Home Care: Omo, Comfort, Lux Sunlight and Jif) in MENA• Effective in organically growing the business at the agency with existing clients. Increased the client portfolio from 3 brands to 10 brands• Single-handedly managed digital accounts such as Ericsson and Emitac Mobile Solutions to create engaging communication across different platforms• Helped develop and successfully launch BePhone in the UAE for Emitac Mobile Solutions• Led a team of 4 to provide the utmost level of client service across different clients• Creative leadership - created a different process of creative briefing and collaboration with creative teams in brainstorming, presentation and execution of ideas, particularly effective during the yearly planning across the various brands for Unilever.• Worked with other senior managers to pitch for new accounts

Bangalore

• Led client interface on all operational deliverables – Lenovo, PUMA (India) and SC Johnson (Glade, Mr Muscle, Scrubbing Bubbles, All out…etc.) with limited supervision• Supervised offline and online activities on Western Europe, Japan, Australia, New Zealand & Emerging market (Eastern Europe, Africa, and all Asia except India and China)• Was instrumental in helping set-up Bangalore as hub for SC Johnson, liaising with Global agency stakeholders in Chicago and managing processes with other hubs in Buenos Aires, Shanghai and Tokyo.• Built a working knowledge of agency and client business – developed marketing activities, best practices, and strategies relevant for different geographies and hubs• Creative leadership - led the process of improving creative briefing and partnering with various creative teams in brainstorming, presentation and execution of ideas- across the offline and digital teams• Managed a team of 12 client servicing professionals working for different geographies and clients.

• Responsible for Ideation & successful conceptualization from the brief to the outcome on key BTL activations for clients such as Landmark Group (Springfield, Bossini…etc.), Nokia, Pepsi, Britannia and Titan• Spearheaded a gamut of tasks pertaining to all aspects of a BTL campaign. • Steered the overall operations in the assigned territories of Bangalore, Chennai & Hyderabad for the Indian Paintball League (Paintball Activations).

Kuwait

• Managing the Business Development operations and creating new business avenues with quality client servicing.• Assessing and reviewing project programs and update on a regular basis.• Contributing in company’s integrated marketing campaign by researching and strengthening the database with relevant & prospective contacts from the target industry such as hotels, restaurants, catering companies, etc.• Identifying opportunities to sell additional services and preparing RFP’s.• Executing product demonstrations and delivering sales presentations.• Acting as an in charge of specific projects and providing detailed summary and progress on each directly to the General Manager.• Leading and managing a multi disciplinary multi-national workforce.

Masters In Marketing Management, Marketing/Marketing Management, General

Post Graduate Diploma In International Business, International Business

Bachelor Of Business Administration (B.B.A.), Marketing