I am a seasoned marketing and communications professional with more than a decade of experience in the world’s leading agency networks. Over the years, I have had the privilege of working with some of the industry’s best people in fast paced as well as creatively stimulating work environs. I have lived and worked in 3 different countries and therefore it has given my portfolio a unique set of global superbrands as well as local homegrown brands. The global exposure has also enabled me to deeply understand the workings of brands as individuals trying to find their unique space in the minds of the consumer. In the last few years I have also been exposed to the various consuming habits of consumers across New Media platforms like Facebook, YouTube, Twitter etc. This has given me a well-rounded understanding about the world of marketing and communications, and how creativity is in fact the key to changing consumer behaviour in favour of iconic brands.