-Presented the idea of for WWF’s annual campaign to the project team and gained support from Ogilvy Beijing’s VP-Participated in Intel’s IP retargeting project, responsible for the communication and coordination with 3 tech agencies -Developed the client’s third quarter content sending plan, scheduling 45 generic, 38 nurture direct mails and 12 bit feeds -Analyzed the profiles and behaviors of 80K contacts and 13.5K leads generated from webinars and offline events by corporate’s operation system, helped the client better target the key customers -Optimized and categorized client’s weekly website posts across 6 fields including IoT, AI, ITT, CoSP, HPC, CSP, increased the average page daily click-through rate by 5%

-Involved in Dolce’s Alta Moda fashion show in Beijing, assisted in venue searching, venue set-up, and model castings -Communicated and coordinated with 20+ celebrities, KOLs and media representatives; assisted in assigning different looks -Established and executed daily sample delivery timeline and managed logistics for magazine shootings, fashion events and other public activities, increased the products’ exposure and greatly improved the brand awareness -Assisted with the sorting, recoding, and restoration of over 3000 samples; provided well-written monthly loaning reports -Kept track of online and print press release of over 20 magazines and 5 social media platforms, created monthly clipping reports

-Optimized Hollister’s commodity display and inventory system, lowered the commodity breakage rate by 1%-Interacted with customers at cashier when taking checks and courteously resolved customer dissatisfaction as necessary; ensured a 4.8 stars excellence customer services; boosted in-store sales by 0.6%