Castler is India's largest Escrow platform Currently working with 12 banking partners, Castler's full stack solutions help hundreds of organisations provide a transformed client service offering and bring efficiency, speed and precision to their cash management operations.

Satvic Movement is a non-profit D2C health education platform spreading awareness around natural/organic lifestyle & healing. It has more than 500K active community members, 10Mn+ followers across social media handles and more than 700Mn views on YouTube aloneKey Projects that I managed : - Brand Marketing – Worked on the NEW Satvic Movement brand identity, planned for its GTM and worked on outreach/top of the funnel expansion- Performance Marketing – Led a team of… Show more Satvic Movement is a non-profit D2C health education platform spreading awareness around natural/organic lifestyle & healing. It has more than 500K active community members, 10Mn+ followers across social media handles and more than 700Mn views on YouTube aloneKey Projects that I managed : - Brand Marketing – Worked on the NEW Satvic Movement brand identity, planned for its GTM and worked on outreach/top of the funnel expansion- Performance Marketing – Led a team of performance marketeers to scale workshop registrations- Team Building – Worked on building the overall marketing team and setting goals, roadmap for the function Show less

IndiaMART is India's largest online B2B marketplace. In a PAN India role, I led the marketing and product for Enterprise Solutions vertical of IndiaMART. This vertical targets big brands/corporates to be on boarded as sellers with paid listings on the platform- Core responsibilities include marketing the enterprise solutions of IndiaMART within an ecosystem of B2B CXOs and key decision makers of leading companies of India.- Marketing activities comprise of digital promotion of… Show more IndiaMART is India's largest online B2B marketplace. In a PAN India role, I led the marketing and product for Enterprise Solutions vertical of IndiaMART. This vertical targets big brands/corporates to be on boarded as sellers with paid listings on the platform- Core responsibilities include marketing the enterprise solutions of IndiaMART within an ecosystem of B2B CXOs and key decision makers of leading companies of India.- Marketing activities comprise of digital promotion of the division - Social outreach including Facebook & Twitter strategy, case studies, industry reports, content marketing etc.- Product Management - Designing the core enterprise product, pricing strategy, creating cohorts for new business acquisition and targeting approach- KPIs - Enterprise Solutions revenue, new on-boardings, client retention, product revenue Show less

I led the marketing function for Aakash Digital (The online test prep platform/Ed Tech arm of Aakash Educational Services; helping students prepare for competitive exams like NEET & IIT-JEE). My role involved managing performance marketing, ATL/BTL, SEO, content, e-commerce/website merchandising and all other marketing initiatives. • Performance Marketing- Overseeing more than 1.5-2 Cr monthly spends on lead generation. Have helped business optimise CAC/ARPU by more than 40%• Brand… Show more I led the marketing function for Aakash Digital (The online test prep platform/Ed Tech arm of Aakash Educational Services; helping students prepare for competitive exams like NEET & IIT-JEE). My role involved managing performance marketing, ATL/BTL, SEO, content, e-commerce/website merchandising and all other marketing initiatives. • Performance Marketing- Overseeing more than 1.5-2 Cr monthly spends on lead generation. Have helped business optimise CAC/ARPU by more than 40%• Brand (ATL/BTL)- Involved managing all media led partnerships on brand, media campaigns (Digital + TV + print) & social amplification. Activated large scale celebrity ATL campaign with Yuvraj Singh• Content/Social Media- Managing all owned assets for Aakash Digital like blog, social handles, website, landing pages & App• E-commerce/Website – Ownership on scaling organic traffic (SEO). Have set up e-comm business from scratch with SKUs (+Running PLA) and merchandising on aakashdigital.com. Show less

At HT Media, I managed user acquisition (Users/Page Views) on all news websites via SEO, worked on Ad revenue/impressions, built data analytics & insights for management & editorial on different news categories for hindustantimes.com, livemint.com, livehindustan.com & desimartini.com• Web Analytics & Insights- Helping editorial optimize content by identifying top performing stories/categories• Digital Ad Revenue- Worked on the Ad impression revenue with the Ad Sales team by… Show more At HT Media, I managed user acquisition (Users/Page Views) on all news websites via SEO, worked on Ad revenue/impressions, built data analytics & insights for management & editorial on different news categories for hindustantimes.com, livemint.com, livehindustan.com & desimartini.com• Web Analytics & Insights- Helping editorial optimize content by identifying top performing stories/categories• Digital Ad Revenue- Worked on the Ad impression revenue with the Ad Sales team by optimizing for new users & page views for all the websites. • SEO- Keyword benchmarking for all the websites; metadata optimization for improved search ranking. Show less

As a part of Publicis Groupe (Starcom MediaVest), I worked on media planning (TV/Print/Radio) for key clients (Media Spends > 100 cr). Top clients included brands from FMCG, Retail, Telecom, BFSI, Insurance, and Healthcare industries.• Media Planning - Optimized TV Plans for Dabur India’s food and health categories for brands like Dabur Hajmola, Dabur Chyawanprash, and Real Juice.• Helped core media planning teams with Consumer/Industry Analysis using media tools like TGI, TAM… Show more As a part of Publicis Groupe (Starcom MediaVest), I worked on media planning (TV/Print/Radio) for key clients (Media Spends > 100 cr). Top clients included brands from FMCG, Retail, Telecom, BFSI, Insurance, and Healthcare industries.• Media Planning - Optimized TV Plans for Dabur India’s food and health categories for brands like Dabur Hajmola, Dabur Chyawanprash, and Real Juice.• Helped core media planning teams with Consumer/Industry Analysis using media tools like TGI, TAM, MAP, RAM and consumer research• 15 months on-field experience of doing qualitative research for understanding consumer behaviour across urban and rural markets of Delhi, Mumbai, Bangalore, Chennai, Lucknow, Barabanki, Patna and Sivan Show less