- **Establishment and Expansion:** Spearheaded the establishment of the Delhi office for Jio Creative Labs, expanding the agency's footprint into various government departments. - **Campaign Management:** Collaborated with the PMO & other ministries and departments on multiple campaigns, including TV commercials, social media, and digital initiatives for the current government.- **Government Collaborations:** Worked with various ministries, including the Ministry of Culture, Ministry of Tourism, Ministry of Law, Ministry of Drinking Water and Sanitation, Ministry of Home Affairs, MCX and the Election Commission of India .- **Empanelment and Project Management:** Achieved empanelment with the National Film Development Corporation (NFDC) and the Directorate of Advertising and Visual Publicity (DAVP), managing projects for diverse organizations.- **Current Projects:** Currently leading the One District One Product (ODOP) initiative for the Department for Promotion of Industry and Internal Trade (DPIIT), Government of India.- **State Government Engagements:** Managed projects for State Government Departments of Information and Public Relations (DIPR) and various state tourism boards.

As a Practice Lead Government Initiatives I am responsible for Envisioning and setting up the strategy for establishing the Government business practice for Zapr.My role is to -:● Map and evaluate the vertical’s market space(Government / central and state ministries anddepartments)● Manage group of external consultants working oncreating networking opportunities within the sector● Build and Develop effective working partnerships /alliances with the relevant government departments● Identify opportunities for translating, conveying andproviding Zapr Solutions for the sector● Generate regular business and revenues from thesector● Work closely with Zapr leadership to adapt and alignthe practice to market needs

Heading New Business Development & Alliances, Operations, larger level Strategy & Planning for KRDS North India, one of the leading Digital & Social Media Agencies with offices across France, China, Singapore, Hong Kong, Dubai and India.KRDS India handles social media and digital mandates for leading brands from Government , Banking & Finance, Retail, Real Estate, Aviation, Travel, Consumer Electronics and E-commerce. Client base includes Bata , Zee network, IMAX, Homeshop 18, ICICI Group , SBI, Air france, Singapore Airlines, Wadhwa Group, Siemens, Volkswagen, BMW, Ford, Tag Heuer , Disney ,Universal studios, Arka Media, Fox star studios, Redchillies.I also Initiated KRDS Government business division and successfully acquired Ministry of AYUSH's Digital mandate and managed International Day Of YOGA (A global event initiated by the PM of India) . Other acquisition include digital mandate for organisations like ICCR, Rajasthan Tourism, SERP ,Andhra Pradesh .Positioning KRDS as Thought leader on social media within government, key regulators, Industry associations, Think tanks, NGOs and other stakeholders.Engagements with Key Ministries – Senior level engagements at PMO, Min of AYUSH, Min of Electronics and Communications (DEITY, DoT), Ministry of Finance, Ministry of Commerce, Ministry of External Affairs, Ministry of Home Affairs, Ministry of Tourism, Ministry of Consumer Affairs, Ministry of Environment, DRI, BIS, etc . Engagements within key state governments. I take care of strategic account management & manage critical accounts and head a team of experts that ensure consistent and rapid growth.

Head AFR division for HT Media Ltd Focussing on New Business Development and Alliances with advertising / PR agencies / companies and Govt departments , Worked with HT DAVP team to focus on business from PSU / ministries.

Initiated Government Business division, identifying the growing digital needs of government departments and ministries. Conceptualized products and services, provided solutions to critical government service delivery system.Had worked on multiple projects with Ministry of Earth Sciences, Department of health services,Delhi Govt. NACO, State government departments ,Ministry of health & Family Welfare, Swacch Bharat Abhiyan, World Bank, Bill & Melinda gates foundation. AICTE , MADHYAM (madhya pradesh).Have also been involved with the General election 2014 and done VAS and Digital campaigns for the BJP.

Handling International Business Operations for Valuefirst and selling VAS services to global customers via LinkedIN , Skype. Directly reported to the Vice- president International Business .

Advertising & Branding of IndianOil Products. My role included brainstorming with the marketing team and executing ATL & BTL activities at the COCO outlets . Interacting with consumers and gathering feedbacks on the products and services of the company. Monitoring campaigns and providing suggestions based on accumulated data. Worked on promotion of SERVO Lubricants .