Lead Graphic Designer working on the brand, artwork, strategy, creative, social marketing efforts, photo and video, website, digital ads and anything else the day can throw at me! I’ve taken the Nanak Foods identity and refocused it to give it a modern, refined look and feel that has given the organization the ability to connect with the vast demographic of all ages and socio-economic backgrounds. We aim to keep Nanak Foods part of the current culture, inspire identification with our branding, and continue to be an integral part of the community that we have built.In two years, our team has scaled our brand to be recognized at Times Square, collaborating with Global icons and numerous food maestros while building a consistent social media presence, keeping the evolving branding and creative direction in mind. Launched and executed a new website design with an updated brand identity, to enhance the ease of user journey and interaction.

Responsible for conceptualizing ideas, designing supporting assets, print packaging, social media management, art direction and project management. -Curating a consistent branding & identity across all platforms, print & digital, which gave the brand the push to be recognized.-Creating Packaging artworks for in-house brands including Nanak Foods, Emerge Foods & Savera Foods.-Planned & executed product photography sessions for packaging design, web design and social media.-Develop, document, execute and continuously refine a content strategy, and roadmap that supports and extends the breadth of products.

Projects involved designing marketing and communications materials for print, digital and out-of-home media, creating packaging artwork for various brands at all stages-conceptualization to production and supporting the marketing team with various tasks, as required.

Studio Anshul is a design + digital media agency — providing design and marketing services with a multidisciplinary approach. Through an interest in photography, art, social media, graphic design, packaging and marketing an alternative path has been found, combining all of these interests into a unique practice. We seek to combine effective design with unique ideas and technology. A strong visual aesthetic is our specialty, and we are passionate about turning visions into reality.

Leading creative and designer for re-branding the company which included logo design, web design, marketing strategy, store signages, business cards, supporting marketing material etc. Responsible for new website design, managing social media along with content creation, copy-writing, shooting and editing promotional videos.