Anshuman Bhatt Email & Phone Number

India

Gurgaon, India

Strategy and Planning - Successfully delivered exponential growth in sales through portfolio management, new product development and demand planning.Project Management - Project lead K series (introduced in India Market)- IoT: introduction of new product categories (Audio and Wearables) for OPPO in India market.Product Management- Help define product roadmap for OPPO’s ecommerce business in India through market reasearch, product innovation and competition benchmarking.- Pricing strategy and laddering: Decide product pricing and plan pricing interventions to maximize profit share (maintaining product competitiveness)- Life Cycle management: Decide lifecycle of a product to optimize for sale and profit.Marketing- Go to market strategy – Devise go to market strategy for new products (ascertain key selling point, TA, develop product proposition)- Optimize marketing ad spends across channels to get best ROIOperations- Supply/demand planning and forecasting to optimize sales.- Inventory management (Warehouse capacity planning)

Gurgaon, Haryana, India

P&L Accountability for the largest product category constituting more than half of the company's GMV of India's largest online marketplace - Snapdeal.com.My work involves close understanding of the Indian Mobile Phones Market (industry size, growth drivers, consumer perception, emerging trends) and close cross-functional collaboration with multiple internal and external stakeholders such as Strategic Alliances, Account Management, Marketing, Merchandizing, Pricing, Analytics, Supply Chain, Brands, Distributors and Sellers.Key responsibilities include: 1. Go-to-market strategy: Strategize a product launch in collaboration with digital marketing team (including search, PLA, SEM, affiliates) to optimize a product’s uptake in the online space. Conceptualize promotion of new launches with interventions (price, bundling, no cost EMI, etc.)2. Product Lifecycle Management: Closely monitor and manage the lifecycles of key products.3. Strategic Partnerships: Partnering with key handset brands such as Samsung, Motorola, Lenovo, Asus, etc for exclusive product launches. Developing demand forecasts as well as Integrated Marketing Plans to ensure sell-out.4. New Product Development: Close collaboration with Product Managers of above brands and influencing their new product development efforts in line with market demand.5. Product Portfolio Management: Making data-backed portfolio, marketing and pricing decisions to optimize for Volume Share, Value Share as well as Profit Share across brand buckets and price buckets.6. Promotional Campaign Planning: Campaign and Promotional Sales Planning including Diwali Sale, Exchange Fest, winter sale, etc.

Bangalore

Business Development and Strategic Initiatives• Developed $20 million a year business division for women’s wear shirt.- Created collection via fashion forecasting, retail channel development and market segment analysis• Managed men’s bottomwear category and women’s wear shirt, woven tops and bottomwear categories for Abercrombie & Fitch- An overall turnover of $325 million spanning across 25 million units with 6 vendors (having 37 factories)• Revived the menswear vintage bottomwear category with a turnover of $60mn (from $2 million) in a year and exceeded target - Achieved 200% growth by improved process design and production and strategic merchandizing Planning and Forecasting• Reduced inventory to 4% (from 8%) by production and inventory planning based on the product life cycle with the client A&F• Optimize sale of client Abercrombie and Fitch by predicting product mix based on trends and fashion forecast- Devise pricing strategy for upcoming collections with the client based on selling trends and manage promotions and discounts.Process and Vendor Management• Improved productivity and on-time delivery from 83% to 97% for 7 garment factories - Implemented new production planning model based on order quantity, fashion trends and delivery dates• Successfully transformed an unsuccessful assembly line of womenswear dresses worth $17.15 million with incorrect functional trim- Coordinated with Quality and Operations team to alter design through style innovation to meet quality standards and deadline• Improved sample leadtime from 9 days to 3 days to meet the client’s demand for more style options within limited time- Anticipated the upcoming collections, reduced setup times by pre-sourcing materials thus lowering sample turnaround time.• Reduced style turnaround time by 40% for processing ‘fast track’ orders and added a business division worth $74 million

doing a graduation project at Asmara Apparels Pvt Ltdon the application of lean sourcing and eliminating wastes

did an internship with Pt. Asmara Karya Abadi, Indonesiaapplication of industrial engineering and merchandising

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Concentration: Strategy and Marketing

Accounting And Finance

Bachelor In Fashion Technology, Garments

Apparel manufacturing and merchandising

Education record