Leading a dynamic team of five in the Digital Musical Instruments and Pro Music sections to not only achieve a significant S$8.3 million in sales but also to manage end-to-end responsibilities, including P&L/ A&P budgeting, product management and implementation of marketing and branding strategies.Marketing- Exceeded annual sales targets by 5% through successful execution of Above-the-Line, Below-the-Line, and Through-the-Line marketing strategies.- Established a notable track record in enhancing brand positioning as the top-of-the-mind recall among the target audience.- Possesses a deep understanding of customer pain points and journeys, effectively identifying intent-based keywords and rolling out persuasive communication to engage customers.- Garnered 122.5k Piano Fair promotion video views with an engagement rate of 3.8% through the creation of impactful "Hero" digital content via social media.- Planned and executed a large-scale atrium event with a notable turnout of 200 participants. Product Management- Experienced in overseeing the complete product lifecycle, from launch to discontinuation.- Achieved record-breaking launches of 11 product models within a single financial year via both online and offline marketing initiatives.Purchasing/Merchandising- Expertise in merchandising and procurement through monthly Purchase, Sales, and Inventory exercises.- Skilled in applying data analysis to make informed pricing and purchasing decisions, resulting in the achievement of annual sales budgets, optimised stock levels and desired GP margin.Store Revamp and Visual Merchandising- Achieved a 15% increase in footfall at Yamaha Beatspot with novel marketing strategies, like "Time Well Spent" in-store experiences, as part of ongoing store revamp projects. - Achieved a 10% increase in sales through visual merchandising enhancements.Project Management:- Experienced in handling up to 3 concurrent projects, displaying an aptitude for project management.

Oversaw the trade marketing function for the division, with a focus on managing the Wholesale channel within the Keyboard section.Trade Marketing/Account Servicing• Exceeded 10% over sales budget YoY through conscientious follow-ups and B2B marketing skills.• Achieved consecutive YoY increases in sales among the Top 2 dealers by 15% through trade marketing initiatives implemented, such as the Dealers' Incentives program and Dealers' Quantity Target programme.• Proven track record in expanding the Wholesale Channel with the signing up of 3 high-potential dealers through extensive groundwork, analysis and a strong sense of business acumen.• Consistently achieved 100% accuracy in the submission of Dealers' rebates through the efficient implementation of workflow and tracking systems via Microsoft Excel.

Responsible for the managing of Double A Copy Centre and Stationery Products.Channel Marketing• Planned and executed effective Below-the-Line (BTL) marketing programs with success in driving traffic to copy centres and increase usage rates by 10%.• Displayed good business acumen in A&P budget allocation resulting in achievement of sales target by 105%.• Adept in maintaining relationship with stakeholders as shown in the support received resulting in the achievement of sales target.• Worked closely with Branding committee and external production house on the creation and production of marketing collaterals and communication materials.