Anson Koh Email & Phone Number

Singapore

Leading a dynamic team of five in the Digital Musical Instruments and Pro Music sections to not only achieve a significant S$8.3 million in sales but also to manage end-to-end responsibilities, including P&L/ A&P budgeting, product management and implementation of marketing and branding strategies.Marketing- Exceeded annual sales targets by 5% through.

Singapore

• Oversaw the trade marketing function for the division, with a focus on managing the Wholesale channel within the Keyboard section.Trade Marketing/Account Servicing
• Exceeded 10% over sales budget YoY through conscientious follow-ups and B2B marketing skills.
• Achieved consecutive YoY increases in sales among the Top 2 dealers by 15% through trade marketing initiatives implemented, such as the Dealers' Incentives program and Dealers' Quantity Target programme.
• Proven track record in expanding the Wholesale Channel with the signing up of 3 high-potential dealers through extensive groundwork, analysis and a strong sense of business acumen.
• Consistently achieved 100% accuracy in the submission of Dealers' rebates through the efficient implementation of workflow and tracking systems via Microsoft Excel.

Singapore

• Responsible for the managing of Double A Copy Centre and Stationery Products.Channel Marketing
• Planned and executed effective Below-the-Line (BTL) marketing programs with success in driving traffic to copy centres and increase usage rates by 10%.
• Displayed good business acumen in A&P budget allocation resulting in achievement of sales target by 105%.
• Adept in maintaining relationship with stakeholders as shown in the support received resulting in the achievement of sales target.
• Worked closely with Branding committee and external production house on the creation and production of marketing collaterals and communication materials.

Bachelor Of Business Administration (Bba), Marketing

Diploma In Marketing With Merit, Marketing

Activities and Societies: Volleyball