Ansun Lai Email & Phone Number

E-COMMERCE AND MARKETING-Develop innovative campaigns that drive traffic and increase sales. -Managing website, email marketing, search performance, and other eCommerce initiatives.-Develop and execute targeted email campaigns through MailChimp, including newsletters, cart recovery initiatives, and email sign-up promotions.-Collaborate with developer to design and launch a new website on Shopify, enhancing user experience, functionality, and promoting traffic. -Merchandising to create strategic, visually appealing displays both in-store and online. -Edit and enhance product images to optimize product listings on Shopify -Develop and executed digital marketing campaigns across various channels, driving brand awareness and customer engagement. Review marketing and merchandising performance to improve future outreaches.-Implemented SEO strategies to optimize website visibility.-Lead special projects to improve operations, customer experience, and sales growth.-Design and optimize organic landing pages to improve search visibility and user engagementINVENTORY, LOGISTICS, ADMINISTRATION-Create and manage POs-Conduct physical inventory counts and reconcile with the system, addressing discrepancies and implementing preventive measures. -Monitor inventory levels across channels, adjust stock quantities, and reorder as needed -Assist in receiving of new stock and inputting data onto Shopify-Resolve customer issues, and analyze customer feedback to improve products and service processes, enhancing satisfaction and retention. -Oversee sales processes, ensuring accuracy and efficiency in transactions. -Analyze sales data to identify trends and provide insights for improving sales strategies.-Coordinate cross-functional teams to ensure cohesive strategy execution across all channels. -Mentor and train junior team members

Mississauga, Ontario, Canada

As the Manager of eCommerce at Skiis & Biikes, I oversee the online storefront, ensuring a seamless shopping experience for our customers. My role involves managing product listings, optimizing site performance, and implementing effective digital marketing strategies to drive sales and enhance customer satisfaction. -Supervise, and lead the eCommerce, Customer service, and Fulfillment teams at 3 different locations to provide and enhance all aspects of customer experience and post purchase experience-Resolve conflict and provide solutions to customers on 4 storefronts to ensure high customer satisfaction-Optimize product listings to ensure website flow -Using CSS and HTML to develop product detail pages -Manage employee schedules, approve timecards and workflows-Conduct phone and in person interviews, and in charge of full cycle hiring-Using Channel advisor to monitor, upload and manage Amazon FBA, and eBay marketplaces to increase sales by optimizing listings, and ensuring consistency with pricing-Processing returns of 4 locations, and resolve any issues.-Oversee and manage 2 Shopify, Amazon and eBay storefronts, with high standards and consistency -Managing and keeping track of supplies, inventory and ensuring proper inventory level and on time delivery of stock-Ensure high customer satisfaction in both pre and post purchases-Work with eCommerce director and marketing teams to ensure accuracy and high conversion rates- Developed and executed a comprehensive schedule for product uploads, ensuring seamless and timely implementation-Handling eCommerce chargebacks and presenting informing the credit card companies by gathering evidence, and disputing the chargeback through to resolution - Implemented and monitored pricing adjustments and discounts, ensuring accuracy and timeliness

Mississauga, Ontario, Canada

-Update and upload 7000+ products each season on 2 Shopify Storefront Webstores to build out product pages using CSS and HTML code to ensure flow to drive traffic and increase sales -Support buyers by creating over 45+ POs for 4 locations, responsible for 12+ brands, and reaching out to sales representatives for each brand respectively for MAP, UPCs, assets and catalogs-Using Adobe Photoshop to edit assets to optimize product imagery for uploading products onto webstore to ensure content is consistent in branding, imagery, pricing, and store themes -Ensure inventory accuracy by counting and updating inventory management systems to prevent discrepancies-Brainstorming and executing marketing and merchandising content plans with a team to drive sales based off business analytics-Process and fulfill online orders within 24 hours with 100% accuracy off Shopify, Amazon, and eBay-Creating daily packing lists and entering shipment information into databases-Creating and posting job listings, conduct interviews, mentoring and training new employees for the eCommerce team-Listen and respond to customer needs, concerns, and requests via email and chat to ensure 100% customer satisfaction

Toronto, Canada Area

- Using product knowledge to answer customer inquiries, recommend merchandise, and fit customers into the right product- Achieve daily, weekly, and monthly sales goals by demonstrating expert knowledge of products and contribute to maximizing sales targets- Followed updated stores merchandising plans to update store fixtures and style mannequins to promote key products- Maintained a clean sales floor, keeping merchandise stocked, clean and organized to company standards to ensure health and safety were up to code- Cash customers out on POS system (sales, returns, exchanges, & transfers), and close tills and deal with deposits- Collaborated with team members to achieve store goals - Sold 150+ units per week with above $120 ATV, and above 1 UPT- Assisted in stocking, receiving inventory, RTVs and back of house tasks- Handled and processed overnight shipments with over 1000+ units maintaining the highest UPH within all stores- Participated in ongoing product and sales training sessions to enhance knowledge and performance

Toronto, Ontario, Canada

-Point of contact for all customer service issues, listened to customer complaints and provided a resolution to ensure high customer satisfaction-Managed store opening and closing processes and procedures, and preparing and closing down registers and tills-Verified and made cash deposits checks, maintained credit card receipts to ensure accuracy before making deposits-Receive and process 200+ units inventory shipments, sending shipments, transfers, and replenishing the floor -Managed and optimized interior and display windows to maximize key pieces-Designed and led onboarding program for new employees to increase product knowledge and monitor hot spot areas to prevent theft.-Achieve weekly and monthly sales plan, lead/trained and motivated sales associates to maximize sales to contribute to overall companies success-Created weekly staff schedules on time and ensuring accuracy with availability-Lead Daily Team Huddle meetings -Maintain stock room and organizing product in stock room for ease of access

Business Administration

Graphic Communications Management