Marketing Data Specialist
Current•Develop and update all department productivity dashboards and build customized reports for ad hoc requests•Analyze outcomes to create narrative and visual reports for the State, upper-level leadership and 35+ person team•Track and monitor health plan and industry trends such as membership, market share and local health conditions in order to advise the community and member outreach teams on recommended programming and activities•Collaborate with corporate data teams to establish and monitor effectiveness of innovative initiatives such as: Community-Based Health Navigators and Moms2b (cell phone initiative for high-risk, expecting mothers)•Translate raw data from multiple sources (internal databases and external research) into descriptive accounts of company successes, identification of growth opportunities and overall business summaries•Provide technical, event management and on-site support for community events and programming