Antarip Deb Email & Phone Number

Maharashtra, India

• Developed a go-to-market approach for India, which includes identifying the right channel, Product mix, Pricing, and Positioning.
• Devised Retail strategy for supporting retail channel partners through setting up Experience centers, In-store branding & activations, Merchandising (VM), and Van Program.
• Devised Display Scheme and Retail Incentive Schemes for Channel Partners.
• Collaborated with EMEA HQ and creative agency to develop Channel partner communication, Point of Sale Materials (POSM), and Social Media content, aligned with regional objectives.
• Crafted comprehensive demand generation strategy leveraging BTL activations, Exhibitions, Channel partner meets, and Van Activation.

Mumbai, Maharashtra, India

• Designed and implemented BTL Marketing Strategy.
• Organized high-profile Hair Fashion Events featuring celebrity showstoppers.
• Conceptualized signature salon policy and deployed signature salons nationwide.
• Managed a team of 5 Regional Activation Managers to deploy In-shop branding, Retail fixtures, point-of-sale merchandising (VM), and Regional Events and Trade shows.
• Created impactful Loyalty Programs & Trade Schemes driving enhanced sell-in and partner engagement.
• Deployed Swanky Retail stands, Colour bars, and incentive-driven display campaigns.

Mumbai, Maharashtra, India

• Evaluated and executed Exclusive Brand Outlet proposals including finalization of Store layout, Product planogram, and retail fabrication.
• Spearheaded top-line revenue growth, optimizing brand shop productivity and performance.
• Devised effective sell-out campaigns, Media campaigns, and BTL activations.
• Devised Trade Schemes, Consumer schemes, Finance Schemes, and Retention Discount Offerings.
• Oversaw the deployment of POSM, ensuring adherence to display guidelines set for EBOs, in collaboration with Branch marketing managers.
• Executed personalized digital media planning to enhance store awareness and drive lead generation through Facebook and Google My Business (GMB) pages.

Punjab, Haryana, Himachal, J&K, Chandigarh & West Bengal

• Developed annual Trade Marketing calendar including Print ad, FM ad, and OOH media.
• Managed recruitment, product training, and productivity of 350+ Retail executives, and Team leaders.
• Managed Visual Merchandising team of 9 for effective deployment of point of sales material.
• Conceptualized and executed BTL activations and sellout campaigns at Retail Outlets.
• Organized Exhibitions, Product Launches, Annual conferences & Dealer meets etc.

Gurgaon, India

• Collaborated with creative agencies for the creative development of Print ads, POSMs, and various promotional collaterals.
• Developed annual Trade Marketing calendar including print ad, FM ad, and OOH media execution.
• Organized 2 product launches, 5 exhibitions, and 11 dealer meet events.
• Streamlined recruitment processes, conducting performance evaluations, for over 250 promoters.
• Led a team of 4 regional marketing executives in implementing consumer promotion activations.

Gurgaon, India

• Developed and implemented BTL marketing campaigns and A&P budget.
• Orchestrated events, exhibitions, End-user seminars & Product launches, etc.
• Successfully deployed Exclusive retail outlets: Tyre Plus, MTSC & MTSN, and Semi-exclusive stores: Michelin Priority Partner (MPP).
• Managed sell-outs, trade promotions, and loyalty schemes across India.
• Procured POSM, Promotional gifts & tools, and Sales Kits to empower the sales team, driving sales growth.

Hyderabad Area, India

• Achieved primary and secondary sales targets through the assigned distributor and 14 dealers in the assigned area.
• Managing BTL activities like coordinating local Exhibitions, Canopy activities, conducting Architect meets, carpenter workshops, and product training for dealers.

Hyderabad, Telangana, India

Hyderabad, Telangana, India