The "professional part":Versatile Graphic Designer with six years of dedicated experience in the discipline, building on a robust background in visual arts and photography. Expertise in brand identity design, with works recognized for their elegant style and refined use of typography. Experience includes designing for entrepreneurial ventures in Cuba, diverse companies in Miami, and impactful projects within the U.S. non-profit sector. Proficient in Adobe Photoshop, Illustrator, After Effects, InDesign, and Lightroom. Known for exceptional collaboration within cross-functional and multicultural teams.Beyond the Resume: In 2021, at the age of 35, I made the toughest decision of my life: leaving Cuba, my family, my friends, a senior role at FullGao, and the business I had built with so much effort: Amarillo B&B. Starting over in the U.S. has been a humbling experience. I transitioned from managing a successful brand to the thrilling life of a curtain factory worker, mastering blinds with a paycheck that wouldn’t make it rain but sure taught me to appreciate the little things. I took night shifts at a Miami Beach hotel, navigating the challenges of the hospitality industry in a new country, and delivered groceries with Instacart, embracing the gig economy to make ends meet. I've done it all.These jobs may seem far from my world of design and branding, but they've taught me lessons I wouldn’t trade for anything. They've deepened my appreciation for hard work and given me a profound respect for immigrant communities. Most of all, they've made me deeply grateful to those who offered me opportunities here in the U.S. Each of these experiences has strengthened my belief that resilience and creativity go hand in hand. It's this mix of skills and life lessons that I now bring to every project, aiming to create designs that aren't just visually striking but also deeply human.
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Co-FounderAmarillo WorksAlexandria, Va, Us -
Freelance Graphic Designer And PhotographerFreelance Aug 2021 - PresentWashington, District Of Columbia, United StatesDeveloped brand identity designs for companies from various sectors.Designed and implemented branded packaging solutions for a cellphone company and a religious community institution.Produced and edited high-quality photograph to support clients' visual storytelling campaigns effectively.Created visual content for digital and printed media, including advertisements, promotional materials, and social media posts.Collaborated closely with clients to understand their vision and deliver customized design solutions that met their specific needs and objectives.
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Brand Identity Consultant And Interior PhotographerFullgao Nov 2015 - Aug 2021Havana, CubaCaptured high-quality interior photographs to showcase vacation rental properties on online booking platforms such as Airbnb, Booking.com, and Expedia.Developed brand identities for vacation rental businesses, including logo design and printed marketing materials.Conducted market research to identify design trends and competitor strategies, and worked with property owners to develop branding strategies that effectively highlighted their brand’s unique selling points.Managed a team of two web developers and a social media manager to oversee the creation and maintenance of websites and social media profiles, ensuring consistent and engaging representation of properties. -
Business Owner & Creative DirectorAmarillo B&B Oct 2013 - Aug 2021Santa Clara, Villa Clara, CubaSpearheaded the establishment and management of Amarillo B&B, leading it to become the No. 1 Airbnb in Santa Clara from 2017 to 2021 through strategic design and business initiatives.Orchestrated all aspects of interior design, focusing on aesthetic appeal and functional space utilization, which significantly enhanced guest satisfaction and occupancy rates.Demonstrated exceptional entrepreneurial skills by managing operations, marketing, and customer relations, while adhering to budget constraints and optimizing operational efficiency.Utilized a unique blend of design expertise and customer-focused approach to create a distinctive brand identity, resulting in a 45% increase in online bookings and a 65% rise in customer reviews and ratings.Cultivated strong community and client relationships, leading to a substantial increase in referral business and maintaining high standards of guest experience. -
PhotographerFocus Studio Sep 2008 - Nov 2015Santa Clara, Villa Clara, CubaCollaborated with local fashion designers on two major exhibitions, boosting studio and local talent visibility.Produced high-quality product photographs for enhancing clients' marketing materials.Utilized Adobe Lightroom and Photoshop for advanced photo editing, color correction, and retouching, ensuring polished and professional final images.Developed and maintained a diverse portfolio, showcasing various photography styles and techniques.Worked closely with clients to capture photographs that met their branding and marketing needs.
Antoine Hernandez Education Details
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Samuel Feijóo Professional School Of ArtVisual And Performing Arts
Frequently Asked Questions about Antoine Hernandez
What company does Antoine Hernandez work for?
Antoine Hernandez works for Amarillo Works
What is Antoine Hernandez's role at the current company?
Antoine Hernandez's current role is Co-Founder.
What schools did Antoine Hernandez attend?
Antoine Hernandez attended Samuel Feijóo Professional School Of Art.
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Antoine Hernandez
Elk Grove, Ca3sbcglobal.net, hernandezitservices.com, hernandezitservices.com3 +191662XXXXX
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