Anthony Moreno Email & Phone Number

New York, New York, United States

New York, Ny

Oversaw development of operational infrastructure for digital marketplace where advertisers could directly purchase traditional media through a new SaaS interface.• Led outreach to third party operators to get them to add interface link to their platforms and marketplaces.• Secured interest from potential publishing partners in SaaS platform.• Created processes for media buying to maximize success and profitability of all ad campaigns.• Represented company at key industry events including FIPPS and mediaXchange, and at meetings with publications and agencies including the Tribune company and Novus Media.

New York, Ny

Spearheaded publisher relations for the industry’s most respected news publishers, including Gannett, McClatchy, Hearst, and Tribune. Trained and managed media buying team. Represented company at national conferences. (Company ceased operations in 2019.)• Led team to implement marketing plan of Nucleus’s largest client, Aetna, involving negotiating with 1000 media partners and running ads in 600 for end of year open enrollment, with smaller buys year-round. • Ensured smooth operations and consistently met deadlines. • Maximized profitability in on-going campaigns by negotiating fees with clients and securing lower rates from publishers as possible. • Generated additional $350,000 revenue in 2018 by renegotiating rates from publishers that were not partners, below those already contracted for with advertiser. • Secured savings by evaluating, negotiating with, and managing outside vendors; e.g. determined that paying month to month only for Kantar services used was more cost-effective. • Served as main point of contact to hundreds of publishing partners, including owners; reported monthly to owners on advertising campaign revenue, and pipeline. • Secured payment from advertising clients as needed and reconciled discrepancies in billing from publishers on behalf of clients; interfaced regularly with Finance Department. • Succeeded in generating higher frequency ad campaigns, raising clients’ ROI, and bringing more revenue to the publishers by negotiating aggressive rates.• Developed and trained staff through one-on-one meetings, development plans, and mentorship.

New York, Ny

Led media buying of advertising space in newspapers within the Nucleus “walled marketplace.” Managed 2 staff directly and indirectly oversaw production teams to ensure meeting of all deadlines. • Onboarded salespeople of founding partners and new partners, showing them how the relationship between Nucleus and their publications would work.• Leveraged ad client desire to run ads in non-partner publications to pitch those publications on joining Nucleus and paying its fees to ensure that Nucleus brought them print ad business, often successfully.• Contributed to winning key client, Aetna, by attending meeting with sales representative to reassure them that he would work on their campaign worth $4-6 million a year. • Persuaded publications to give a low ad rate to clients by creating a case for each client’s advertising campaign describing why ad was beneficial to a paper and why the desired rate is good for the paper. • Often convinced clients to purchase ads more consistently if they got a lower rate from publications. • Created and updated processes for department, creating scripts and guidance about every step from start to finish, and ensuring consistent messaging tone and content.

New York, Ny

Oversaw all phases of media buying operations for sales and marketing company owned by 25 media companies (including New York Times, Washington Post, Hearst, and Tribune) and the Newspaper Association of America. Served as main point of contact for media vendors nationwide, including owner companies. (NNN closed in 2016.)• Negotiated and managed multiple newspaper and digital marketing campaigns simultaneously.• Significantly contributed to landing a multi-year $1 million print advertising account from Pier 1, by speaking knowledgeably about free-standing insert (FSI) business which client preferred. • Recommended to clients their best marketing options based on regular competitive analysis of markets and newspapers across country, and desired visibility, audience, and reliability of outlet. • Retained many advertising clients YoY including Aetna, Comcast, Pfizer, GM, Kraft, and Dr. Pepper.• Balanced interests of advertising clients with those of newspapers, especially those of company owners (e.g. Tribune and Hearst papers), by securing advantageous yet fair advertising rates.• Persuaded member newspapers to agree to higher fees for NNN to represent them to national advertisers.• Acquired several new newspapers as members agreeing to pay company fees.• Trained new media buyers on negotiating methodologies and how to navigate the ownership model. • Represented company at national conferences.

New York, Ny

Managed all phases of media buys from over 400 newspapers across the country.• Negotiated annual contracts for Run of Press (ROP) and FSI (insert) advertising in newspapers nationwide. • Managed all production phases, coordinating with design and production to meet newspaper requirements. • Resolved payment and invoice issues with newspapers and advertising clients.

New York, Ny

Co-managed Custom Publishing media team for company specializing in marketing to shoppers through print media advertising. Co-led team of 15 people. Directly trained and supervised 4 junior media managers.• Oversaw all phases of media buying programs including negotiations with publications, zoning, production and delivery of inserts, troubleshooting, verification of ad placement, and client problem-solving. • Ensured smooth transfer of ad information from salespeople to media buying team, and effective allocation of workload.

New York, Ny

Managed all phases of media program for Free-Standing Insert (FSI) advertising.• Built and vetted first Hispanic media list, developing a new marketplace for clients including Procter & Gamble.

New York, Ny

Media Buyer (1998 – 2001)Negotiated spot advertising rates with television and radio stations in small and mid-size markets in the Southeast US. Clients included CVS, Ralston Purina and Hotjobs.com.Assistant Media Buyer (1997 – 1998)

Bachelor Of Arts - Ba, English Language And Literature/Letters

Digital Marketing And Media Foundations Training