Anthony Codinach Email & Phone Number

Miami, Fl, Us

Miami, Florida, United States

Leader of North America’s digital marketing campaigns and strategies. Executing all marketing programs across organic social, earned social, internal communications and paid advertising. Serves as dot-connector to unite brand, communications, industry and social media campaigns.Key Accomplishment:- Promoted to senior level within 8 months after displaying excellent project management skills, exceeding paid advertising performance records and successfully mentoring a team of junior digital marketers. - Increased average monthly LinkedIn reposts by 455%, post clicks by 326%, impressions by 191%, followers by 172% and an average content engagement rate of 19% in 2024.

Gainesville, Florida, United States

Partnered with marketing industry leads to develop paid search and display advertising campaigns to promote company assets to clients and prospects. Developed and managed full funnel campaigns utilizing LinkedIn Campaign Manager, Microsoft Audience Network and Google Ads platforms to reach unique target audiences, innovate and increase interest.Key Accomplishments:- Generated ad campaign copy, videos, GIFs and 200+ promotional assets to optimize paid campaign launch timeline. Generated 6.5 million impressions, 1.5 million targets reached and 200K+ website visits across 14 unique advertising campaigns in 2023.- Spearheaded experimental programs by attaining certifications for Google and Microsoft ad platforms to expand reach. Pioneered new video marketing program to increase audience engagement and conversion rate by 88%.

Gainesville, Florida, United States

Organized and led quarterly trainings offered to NA senior leadership and sales teams to optimize their social selling skills with proven LinkedIn connection strategies. Maintained weekly internal communications as the Sociabble Lead Administrator to keep platform users active, informed and maximizing their social selling toolbox. Increased platform usage by 73%. Key Accomplishments:- Created an employee social media training program from scratch consisting of training for LinkedIn and Sociabble best practices, over 3,000+ NA leadership and sales employees trained.- Originated an influencer marketing program. Worked with 6 industry SMEs to create content calendars to fit their online personas, nurture clients and raise brand awareness. - Spearheaded influencer campaign, generated over 300% average increase in LinkedIn profile engagement for 16 subject matter experts across eight core industries.

Gainesville, Florida, United States

Managed event email marketing campaigns and supported virtual and in-person event operations with pre, during and post event marketing communications, content creation and technical support. Conducted client interviews and created post event promotional recap materials for SME speaking sessions to share with interested prospects and clients.Key Accomplishments:- Managed paid search and display advertising campaigns to drive registrants and awareness, increased average attendance rate by 38%.

Gainesville, Florida, United States

Developed the annual content calendar for the organic social media strategy with multi channel execution. Created monthly content strategy and content aligned to content category buckets to surpass channel engagement metrics goals. Reinvigorated existing content strategy to align with people first approach balanced with company insights content to nurture and increased social following by 50% Yoy. Developed a unique and authentic brand identify, presence and voice for social platforms to position Avanade as the world’s leading Microsoft expert.

Gainesville, Florida, United States

Served as content creator and content strategy manager for Avanade NA's LinkedIn & Instagram business accounts. Managed social account take overs for company employees to show case "Day in the Life" content aligned to digital recruitment campaigns and company culture. Designed social media graphic tiles, GIFs, videos and spearheaded social campaigns aligned to industry marketing leads.

Gainesville, Florida Area

Gainesville, Florida Area

Bachelor'S Degree, Public Relations, Advertising, And Applied Communication

Education record