Marketing planning and campaign managementWork closely with the Commercial Marketing Manager to define and implement the annual marketing and digital strategy across B2C and B2B channels for training and venue hire.Create and implement high-volume, multi-channel marketing campaigns across the commercial department, with responsibility from concept to completion, including project management and selection of appropriate (online and offline) distribution channels.Project manage the production and distribution of promotional materials and copy (brochures, banners, website, merchandise, signage, advertising, PR etc.).Liaise with internal and external stakeholders and suppliers to ensure that the commercial proposition is clear and effectively expressed.Create, proof and edit copy to support promotional and PR activity across integrated online/offline channels (internal and external publications/audiences).Assist with the planning, preparation and scheduling of social media posts and sharing guides to support campaign launches.Manage, facilitate and implement the production of digital marketing campaigns, including, targeted emails and on-line advertising where applicable.Evaluation and reportingImplementing SMART goals against each campaign to assist in future reporting.Monitor the impact of specific campaigns and tactics, reviewing booking/ order/ seasonal patterns and reporting on tactical and cost effectiveness.Use web and marketing analytics tools to report on campaign effectiveness and results.Evaluate, monitor and advise the Commercial Marketing Manager on competition/ competitors and related activity as a means of informing future campaigns and tactics.Budget managementPlan and manage marketing activities within allocated budgets, highlighting to the Commercial Marketing Manager potential for overspend or underutilisation of budget, and reporting on the cost effectiveness of campaigns.

• Developing and executing digital marketing campaigns to boost website traffic and drive sales.• Analysing the market and conducting competitor research to identify new opportunities.• Managing and optimizing SEM and social media campaigns.• Generating marketing strategies to boost social engagement.• Supporting all aspects of the team to aid in successful marketing execution.• Collaborating with teams to develop and design content for websites and social media.

• Successful experience in field marketing, and merchandising in a wide range of retail stores.• Proven ability to optimize sales by conducting stock counts and arranging merchandising space.• Increased product exposure in-store through collaboration with sales and marketing teams

Social and digital marketing business which provides a service of optimising digital strategy. Enhancing the client’s websites and boosting traffic coming to websites. • Content creation, developing designs for clients’ websites and social media activities. • Email marketing, designing Newsletters and creating content. Then segment to the desired audience. • Managing different clients’ businesses on Google my Business and optimisation through SOE. • Updating and logging client information into the database.

CoolTrip- China, Chengdu Sales and Marketing Internship This was a small start company which focused on excursion activities for local and tourist customers looking for experiences within Chengdu. • Head of sales and Marketing activities, appealing to foreign and local potential customers to maximise sales. • Negotiating collaborations with other events organisations to increase a steady stream of customers and exposure.• Direct sales through local social media platforms and taking the initiative to use a combination of different platforms to appeal to the intended target market. e.g. WeChat, Facebook, Weibo. • Monitoring and collection of all data received from external and internal activities. • Part of a small team to take part in promotional Charity Events to increase exposure and assist in the design and preparations.

Quick to adapt to the work and familiarise myself with all the workers. Dealing with a greater number of customers, increasing communicating skills as well as my people skills. Customer service was an important aspect, learning about different customers buying behaviours and preferences.