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I am currently employed at AT&T as Lead Strategic Pricing Manager for Wireless in the Entertainment Group.Formerly, I was employed at Sony Pictures Home Entertainment as Manager - Data & Analytics, Commercial Planning. I oversaw the company's efforts of essential weekly/monthly reporting to communicate home entertainment market trends/insights and to support internal projects which require statistical analysis. Key focus on creating models to assist in vital forecasting, market analysis, statistical analysis and reporting functions. And I handle adhoc projects entailing strategic and tactical research on various company initiatives. I started in Sales Planning in the Grocery Channel before being moved onto our 2nd largest account (Target) within my 1st year. I also worked on Amazon.com prior to switching from the physical side of the business to the Digital side where I worked on account and total New Media projects. I was able to quickly create tools and processes for my accounts to help track, forecast, and analyze performance. In addition, I took on larger scope projects analyzing the overall Digital market and trends, as well as taken an active role in Sales Planning as a member of the Essbase Power Users team. I was awarded the SPHE Home Office Award for my performance in 2013.Prior to Sony, I worked at American Airlines where I have been working as a Financial Analyst on a 5 member Strategic Marketing team. Before that I worked in sales at Frito Lay for over 12 years and have excellent communication skills which I was able to develop in a corporate environment working in a team, yet still very independently.Education - I earned my BS studying Finance at California State University Dominguez Hills (institution GPA of 3.89) while working full time. I completed graduate studies in the Loyola Marymount University MBA program in August 2009 with a 3.72 GPA, where I had a double emphasis focusing on International Business and Information Decision Sciences.
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Lead Strategic Pricing Manager - Wireless; At And T Entertainment GroupAt&TEl Segundo, Ca, Us -
Lead Strategic Pricing Manager - Wireless; At&T Entertainment GroupAt&T Sep 2017 - PresentEl Segundo, Ca UsaRevamped monthly reports and worked w IT team to create new tables that enhanced and increased accuracy in reporting capabilities based on derived revenues to give a more complete picture on the status of the business. Business cases which are leveraged to drive decision making are built on this data, such as the Discount Hygiene analysis performed which identified over $180M in discounted revenue that was being incorrectly given away, and helped us to adjust operations so that number has been… Show more Revamped monthly reports and worked w IT team to create new tables that enhanced and increased accuracy in reporting capabilities based on derived revenues to give a more complete picture on the status of the business. Business cases which are leveraged to drive decision making are built on this data, such as the Discount Hygiene analysis performed which identified over $180M in discounted revenue that was being incorrectly given away, and helped us to adjust operations so that number has been reduced by almost 90%. Business cases driving internal Pricing Initiatives and the post-mortems to track performance generated almost $250M in Operating Income in 2023. Created new views for Senior Leadership to help improve ability to analyze business performance and health. Cross-Team projects allow for increased knowledge of total business, including non-wireless business (Video and Broadband). Reports I have created are used across all business units and are regularly referred to by Senior Leadership. Completed the Management Development Program where we analyzed current challenges in the Broadband side of our business and presented various options to Senior Leadership. This program allowed us to learn more about AT&T's business as a whole while also creating a platform to network across all business units in the company. Show less -
Manager - Data & Analytics, Consumer StrategySony Pictures Entertainment Apr 2011 - Sep 2017Manager Data & Analytics (September 2015)Worked on various projects: ex. analyzing Sony’s Catalog position in the New Media Market, impact of SVOD launches on the Physical & Digital market, in-depth Catalog cross-platform analysis for the annual senior off-site meetingCreated tool to analyze Industry trends and provide actionable recommendations for executive team and go to market strategyMember of Reporting Task Force where we aligned multiple reporting groups, leveraged Alteryx… Show more Manager Data & Analytics (September 2015)Worked on various projects: ex. analyzing Sony’s Catalog position in the New Media Market, impact of SVOD launches on the Physical & Digital market, in-depth Catalog cross-platform analysis for the annual senior off-site meetingCreated tool to analyze Industry trends and provide actionable recommendations for executive team and go to market strategyMember of Reporting Task Force where we aligned multiple reporting groups, leveraged Alteryx and Tableau for new outputs layering multiple KPIs, giving the Commercial team an in-depth & holistic view of Sony’s performance across all lines of business (New Release, Catalog, & TV for both Sell-Thru & Rental, in the Physical & Digital space)Worked closely with IT regarding data management: UAT, QA, Data Accuracy, and the implementation of new tools to solve business needsSenior Sales Analyst (December 2012)Created a tracker to analyze Amazon Video’s Pure Profit Margin, developed a scenario analysis based on Performance Driven Goals which was used in Level of Service negotiationsCreated a tool to track New Release performance for all Digital accounts which provides insights to key metrics such as Unit/Rev Sales, EST Mix, HD Mix, Market ShareProvided in-depth contract analysis and recommendations around AV LOS and 4K negotiations which lead to company savings of $600K and $1.5M, respectivelyDevised strategic tiered initiatives for AV LOS program which if achieved would result in incremental Revenues of over $1M for each partyCreated Ad Analysis to understand impact of Promotions (Profitability and Exposure)Created Trade Spend Analysis for Sales Team determining SPHE’s true Gross Profit at TargetAdhoc requests encompass Forecasting, Scenario Planning, Cost Benefit, P&L’sOrganized and led team meetings to share best practices, give team members experience facilitating meetings/presenting, and taught sessions on Excel Tips to promote efficiencySales Analyst (April 2011) Show less -
Financial Analyst - Strategic Marketing TeamAmerican Airlines Feb 2009 - Apr 2011• Generated quarterly, annual and ad-hoc reviews of client and market performance which analyze market share, profitability, yield, and other key aspects• Created high detail summary reports and presentations for senior management with analysis of business performance and trends• Financial Planning for Division Annual Budget – current year variance and analysis plus forecasting for upcoming year of all four Regions expenses• Provide support for the Sales team through creation of… Show more • Generated quarterly, annual and ad-hoc reviews of client and market performance which analyze market share, profitability, yield, and other key aspects• Created high detail summary reports and presentations for senior management with analysis of business performance and trends• Financial Planning for Division Annual Budget – current year variance and analysis plus forecasting for upcoming year of all four Regions expenses• Provide support for the Sales team through creation of PowerPoint presentations and contract proposals/renewals• Created a monthly report card with analysis for annual MBOs and Division performance• Built MS Access database to generate specific reports now used in Quarterly reviews• Cost-Benefit analysis with recommendation for multi-million dollar client in an attempt to increase market share and generate incremental revenue• 2009 American Airlines All American Achievement AAward – creation of new reports for sales team and supported management through analysis and interpretation of market data• 2009 and 4Q09 American Airlines PAACEsetter Award – proactive with MCLA (Mexico/Caribbean/Latin America) presentation and acted as interim-manager while position was being filled Show less -
Financial Analyst InternFocus Advisory Services Llc Sep 2008 - Feb 2009• Assist with financial forecasting, profitability reporting and variance analysis for clientele • Prepare sales forecast reports with sensitivity analysis, aggregate financial and market share details for customer reports in addition to database management
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Route Sales RepresentativeFrito Lay Jul 1995 - Feb 2008"Salesman of the Year" in 1999 and 2006Work as a member and leader in district team to develop sales forecasts, business plans, and marketing strategies increasing sales volume incentivesAnalyze data changes, trends, and sales metrics, as well as calculate expected growth quarterly and annuallyHandle and assume responsibility for company accounts, account financial balances and financial reconciliation (up to 45 accounts at a time)Service accounts daily planning… Show more "Salesman of the Year" in 1999 and 2006Work as a member and leader in district team to develop sales forecasts, business plans, and marketing strategies increasing sales volume incentivesAnalyze data changes, trends, and sales metrics, as well as calculate expected growth quarterly and annuallyHandle and assume responsibility for company accounts, account financial balances and financial reconciliation (up to 45 accounts at a time)Service accounts daily planning sales activity, merchandising and stockingInteract with clients developing positive, professional, and productive relationships through communication skills and public relationsPromoted from Warehouse Technician to Route Sales Representative within first two yearsWas in charge of maintaining product lines in warehouse, verifying sales representatives’ product orders, and conducting weekly inventory of warehouse product levels Show less
Anthony Gomez Education Details
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International Business / Information Decision Sciences
Frequently Asked Questions about Anthony Gomez
What company does Anthony Gomez work for?
Anthony Gomez works for At&t
What is Anthony Gomez's role at the current company?
Anthony Gomez's current role is Lead Strategic Pricing Manager - Wireless; AT and T Entertainment Group.
What is Anthony Gomez's email address?
Anthony Gomez's email address is mb****@****ail.com
What is Anthony Gomez's direct phone number?
Anthony Gomez's direct phone number is +131024*****
What schools did Anthony Gomez attend?
Anthony Gomez attended Loyola Marymount University, College Of Business Administration, California State University-Dominguez Hills.
Who are Anthony Gomez's colleagues?
Anthony Gomez's colleagues are Gerardo Arroyo, Becca Schadle, Derrick Bartley, Stephen Rossberg, Adrian Forrow, Quyen Dam, Randy Beagley.
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Anthony Gomez
New York, Ny -
4hotmail.com, accoes.com, southlandind.com, brandt-companies.com
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Anthony Gomez
Real Estate Developer & Entrepreneur At Gomez DevelopmentNew York City Metropolitan Area1remax.net12 +191775XXXXX
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