Senior Account Executive
Current- Digital marketing agency with offices in Chicago and Detroit that combines thoughtful ad placement in social, digital, and traditional spaces with robust creative offerings and enlightening analytics reporting.
- Key Achievement: Owned numerous campaigns for ADM (food and beverage) in the Flavors, Colors, and Health & Wellness business units from initial campaign briefings, through media plan presentations, creative reviews.
- Point-of-contact for dozens of marketing managers for day-to-day operations, including asset gathering, scoping, budgeting, and presentations across multiple business units.
- Gathered and shared monthly campaign reports with the analytics team to build presentations and analyze leads and CTRs against industry benchmarks, providing insightful recommendations during campaign Check-Ins.
- Reviewed and presented creative assets during multiple stages of development via paid social (LinkedIn, Meta), paid publications, digital, and traditional marketing platforms.
- Built Cost Summary plans and SOWs for creative media and digital assets to be developed by Fusion92.