Anthony Greco Email & Phone Number

Chicago, Illinois, United States

Digital marketing agency with offices in Chicago and Detroit that combines thoughtful ad placement in social, digital, and traditional spaces with robust creative offerings and enlightening analytics reporting.• Key Achievement: Owned numerous campaigns for ADM (food and beverage) in the Flavors, Colors, and Health & Wellness business units from initial campaign briefings, through media plan presentations, creative reviews, media trafficking, campaign launches, and subsequent data reporting.• Point-of-contact for dozens of marketing managers for day-to-day operations, including asset gathering, scoping, budgeting, and presentations across multiple business units.• Gathered and shared monthly campaign reports with the analytics team to build presentations and analyze leads and CTRs against industry benchmarks, providing insightful recommendations during campaign Check-Ins.• Reviewed and presented creative assets during multiple stages of development via paid social (LinkedIn, Meta), paid publications, digital, and traditional marketing platforms.• Built Cost Summary plans and SOWs for creative media and digital assets to be developed by Fusion92.• Maintained professional and friendly relationships with clients, understanding and empathizing with the stories they wish to tell for their products within their campaigns and working with them to discover the best means possible to tell those stories.

Dallas, Texas, United States

Digital experiential design agency that combines immersive technologies and visual content tools to bring big ideas to life. Industry agnostic, the organization creates a diverse range of scalable, experiential initiatives with compelling storytelling solutions to showcase the art of the possible and drive business results.· Built detailed Scope of Work (SOW), RFQ/RFP proposals, and scheduled pitch presentations to successfully sell 900lbs’ offerings, including project overviews, case studies, pricing, and timelines based on input from clients.· Engaged in business-to-business (B2B) proactive outreach to identify new sales opportunities to help grow 900lbs’ portfolio.· Successfully identified industries and prospective organizations for marketing and business growth strategy.· Collaborated cross-functionally with Project Management, Development, Design, and Sales to identify project scope, act as a champion for the client, and be accountable to faithfully and diligently relay ideas and concepts.· Organized and led weekly standup meetings with clients for project updates, identify KPIs, pitch prospective new opportunities, identify bottlenecks, and foster excellent relationship management.· Led Discovery projects as a Project Manager, organizing schedules, approving budgets, highlighting mile-stones, and keeping team members on-budget and on-time for deliverables.· Key Achievement: Instrumental in the Accounts team to land numerous six-to-seven figure projects from such companies as Amazon Web Services, Dallas Mavericks, City of Grand Prairie, and more.

Dallas, Tx, United States

Healthcare consultation support with an emphasis on secondary research and client information analysis.· Perform market research for nationally-based and locally-based healthcare providers and organizations.· Use raw data to identify and analyze unique trends, practices, potential bottlenecks, and opportunities.· Use raw data to generate and develop detailed reports for quality presentation purposes.

Dallas, Texas

SaaS company that specializes in activity and participant management software for online registration and event management solutions; implements software among wide variety of markets, servicing parks and recreation department, private organization, non-profit, and commercial business needs.· Key Achievement: Launched several initiatives to rollout new features for beta testing in trial hospitals and held contests to drive end-user adoption of these features for future hospital launches.· Successfully implemented software solutions with customers across several different markets to satisfy their unique business requirements and ambitions.· Provided detailed and comprehensive product training and empowered end users to use ACTIVE Net software optimally to fit their specific business needs.· Contributed in the development and management of new, streamlined core business processes for clients.· Was a key fixture throughout the entire development and implementation process, including pre-project planning, software configuration, end user training, and their respective launch dates.· Managed projects in detail through Salesforce CRM to monitor and document the overall implementation process and assess the overall project health.· Provided efficient and detailed additional support post project go-live as needed, reaching out in a quick and timely manner.

Dallas/Fort Worth Area

Dallas branch of an international visitors publication (owned by Morris Media Network) that provides event and attraction information to local travelers; provided direct assistance for clients in the Dallas, Houston, and San Antonio markets, as well as managing each accounts’ needs involving ad production and contract details for numerous publications.· Key Achievement: Won the “Service Excellence Award” for the 2nd Quarter of 2014 across all of Morris Media Network.· Sold advertisement space to new and current clients in multiple publications, both local and national.· Managed existing clients in regard to ad production, contract details, and made sure they felt as if they were getting everything they wanted and more when they signed their contracts.· Point-of-contact between the production managers and out-of-market sales teams in Houston and San Antonio.· Organized product paginations and layouts to ensure contract requirements regarding positioning were met.· Compiled sales figures and produced detailed revenue reports on a weekly basis to help keep the team on track to hit its quotas.· Represented Where Magazine at concierge events and entertain and provide fun evenings out for hotel concierge members to encourage them to promote the Where advertisers and partners to guests.

Lewisville, Tx

Healthcare IT vendor with products focused on patient care monitoring; provided direct assistance to the Client Services department and managed each contracted hospital’s needs involving the company’s products. · Key Achievement: Launched several initiatives to rollout new features for beta testing in trial hos-pitals and held contests to drive end-user adoption of these features for future hospital launches.· Led new product launches at local area hospitals, including conducting extensive staff training, scheduling, and ensuring successful product launches.· Performed new and additional in-person product training for hospital staff for 2 years.· Main contact, and the face of the product and company, for onsite and offsite assistance.· Conducted needs analysis and analyzed healthcare statistics for existing customers to identify product solutions and increase safety performance.· Represented CareView products at trade shows and conventions in a friendly and informative manner.· Built and maintained positive working relationships; developed relationships with hospital staff to be known as “the guy who fixes problems”.

Irving, Tx

Summer Internships in Irving and San Antonio, TX and Oxnard, CA with the Marketing and New Business Development departments.

Master Of Business Administration (M.B.A.), Business Administration And Management, General, 3.56

Bachelor Of Business Administration (Bba), Marketing, 3.73

Graduated with Distinctions