Anthony Cote Email & Phone Number

Westford, Ma, Us

Sr. Product Marketing Manager at one of the world’s most respected providers of software, hardware, and data solutions for network and application performance management (core to cloud to edge) and cybersecurity. • Led the company to a 60% increase in cloud and cloud-related growth in under 6 months, creating new business opportunities for sales. • Won 2024 TMC Cloud Computing Excellence Award for NETSCOUT with a Case Study. • Launched the company’s go-to-market strategy for its groundbreaking AI and ML data initiatives and products (Omnis AI Insights) to redefine market impact for enterprise and government customers. Delivered results through strategic branding, positioning, marketing execution, core differentiator development, sales enablement, content creation, stakeholder development, and high-value partnerships with organizations such as Splunk, Cisco, ServiceNow, Dell, and others.• Provide leadership and subject matter expertise in observability, hybrid cloud and multicloud, AI, ML, data, cybersecurity, IoT, SaaS, data centers, virtual environments, cloud-native services, Zero Trust, DORA, and emerging technologies.• Create technical product marketing materials, including data sheets, solution briefs, blogs, white papers, interactive e-books and web features, presentations, webinars, battle cards, as well as sales training, web content, videos, and more.Focus Areas: AI, cloud, cloud migration, load balancers, digital transformation, manufacturing, insurance, education, etc…

New York, Ny, Us

Business advisor and consultant for a leading primary research firm providing customized, on-demand information solutions across a number of sectors and services. (See “⭐️ Special Appointment” in the Projects section of my profile for a 2024 distinction.)• (Exclusive Engagement) Led global communications efforts for a partnership with Reuters and the United Nations, creating impactful media campaigns that have since reached over 100 million viewers worldwide.Guidepoint serves a distinguished portfolio of global leaders across consulting, corporations, professional services, public institutions, private equity, and law. Our clients span diverse sectors, with specialties ranging from marketing, entertainment, legal, and government to cutting-edge fields like artificial intelligence, machine learning, SaaS, and cybersecurity. We also provide expert insights in areas such as research/analysts, media, telecom, retail, consumer goods, pharmaceuticals, fintech, energy, and industrials, (etc)—helping global decision-makers confidently navigate complex challenges and make informed decisions.

Boston, Ma, Us

Head of marketing - all marketing functions - for Perceptive Automata (autonomous vehicles, artificial intelligence, machine learning, large language models (see Vatican and NVIDIA example in assets to this section), robotics, IoT, psychophysics, Theory of Mind (often considered one of the four paths to AI super intelligence), etc.PA achieved incredible exponential growth with my guidance. Within three months, we doubled and tripled Marcom performance (all metrics), utilizing strategies from a variety of marketing specialties (product marketing, digital, social, SEO, growth, PR, branding, web and multimedia design, etc.). This growth continued throughout my time with PA. Designed and executed a highly effective content marketing strategy (blogs, articles, videos, social, infographics, brochures, collaborative multimedia features, newsjacking, etc.) that positioned us as an authority in our industries and generated significant organic interest in our brand worldwide. I also wrote and created much of that content.Presented performance reports and blue-sky strategies to our Board of Directors, which was comprised of industry leaders from Honda, Hyundai, and other Tier 1 companies. Developed co-marketing campaigns and other initiatives with leadership, product, and marketing teams at Board member companies and/or their charitable organizations. Received several writing awards and distinctions on AI-related and other topics in trades and organizations such as CIO Magazine, INK, PAVE, MIT, etc. Planned and directed a viral photoshoot in downtown Boston. Created and managed PR and press initiatives and announcements as well as planning and ground-level execution strategies for events.

Vantaa, Fi

Passionate, strategic, innovative, and client-focused product marketing leader who grew my business lines and company revenue by “turning thoughts into things.” Generated millions of dollars in revenue for the company despite the global economic and social crisis of the pandemic. Created and managed US and international campaigns, content, and go-live strategies for the global-leading manufacturer of industrial and weather measurement sensor technology and services.Managed and elevated product launches, including Vaisala’s first cloud-based service and next-gen Industry 4.0/IoT devices.Rebuilt the webinar, email (ABM, Drip, nurture, onboarding, newsletter, etc), content, SEO/SEM, demand gen/lead gen, digital, campaign (integrated), social and paid media strategies for North America. My campaigns and strategies (etc) were localized by teams worldwide, including the Latin America (LATAM), Asia Pacific (APAC), and Europe, Middle East, and Africa (EMEA) regions.Articles and content I created (earned media) are syndicated on ASHRAE, Compressed Air Best Practices, Urban AG News, NORIA, and other trade magazines and sources.

Mountain View, Ca, Us

Worked remotely (consultancy) as a member of the analytics team in Mountain View, California. My role was to review accounts and provide data-driven insights and strategies to customers seeking to improve their PII compliance, campaign management and reporting, and Google Analytics and Google Ads (formerly AdWords) knowledge. Also, upon request, I evaluated and audited websites to help customers improve their marketing and search engine results. 3 Advanced Certifications from Google in Search, Display and Analytics.

Malden, Massachusetts, Us

Supervised all global marketing efforts, managed product builds, created GTM strategies - leading to hyper revenue growth (over $40m+ in months) for a leading provider of geolocation, fraud prevention, and cybersecurity solutions. (AI, ML, deep learning, neural and behavioral, etc.)Customers include Fortune 10 and other companies. I advocated customer centricity, relationship building, and the importance of competitive intelligence techniques while maintaining a common-sense framework for marketing, product management, and brand strategy.Provided leadership and execution in the areas of:Analytics (all: Google Analytics, AdWords/Google Ads, Bing, social, etc.) Competitive Intelligence, Market Analysis, Gap Analysis, Reputation Analysis Demand Gen, Lead Gen, and Marketing strategies - management and forecasting Design, build and UI/UX (CX) testing (A/B, multivariate, etc.) for 3 company websitesProduct Marketing and Product Marketing Strategies Creation and execution of MaxMind’s first benchmark Customer Success initiative Product Management (Waterfall, Agile, REST), including: planning, requirement gathering, development, testing, deployment, and performance measurementSEO/SEM and Marcom funnel strategiesCMS and Email Marketing best practices (open rates averaged 65% - CTR averaged 40-80%) - including email automation and segmentation UAT, integrations, and wireframes - in platform and onlineLocalization of websites and paid search campaigns in 5 languages to increase global businessContent Marketing strategy, creation and design (with deep industry insights, including: blogs, white papers, print, sales enablement, newsletters, research reports, etc)Corporate, technical, legal, HR compliance Creation and implementation of marketing plans and product PRDs (led Sprints/Scrums)Conference planning/execution Integration and employee training for new corporate stack software ** Proficient with HTML and CSS **

Salt Lake City, Ut, Us

Built the content and SEO strategy from the ground up and revised the website’s layout and positioning. I created the framework and strategies for the blog section and wrote, researched and designed articles, Press Releases, retail reviews, blogs, consumer recommendations, training guides, research reports, white papers, and other types of content (digital and print) - with a personal byline and ghostwritten for the CEO. *My contributions directly helped DARTdrones become the nation's leading commercial and recreational drone training and consulting company for individuals, public and private organizations, and enterprises. We became globally acknowledged pioneers in drone safety and operation while I was there. * DARTdrones became famous when we received one of the fastest deals in tv show Shark Tank’s history, leading to well over 1 million pageviews in one 6 hour period and helping us expand our services to over 48 cities.

Adelaide, South Australia, Au

Built the entire digital department with the VP, staffed it and trained junior marketers while pitching SMBs and large enterprises (Subway, Timex, Hasbro, Pfizer, etc) to grow revenue. Designed and implemented digital marketing campaigns and brand strategies for B2C and B2B businesses (enterprise-level to SMBs) • Created marketing plans for customers consisting of website creation, email design and automation, content creation, event planning, app development/promotion (web and mobile), and social strategies • Worked with a team of developers as a Product Owner to build client websites and platforms • Specialized in digital copywriting, programmatic and display advertising, paid search, SEO/SEM, and social media strategies (Facebook, LinkedIn, Twitter, et al) • Executed A/B, multivariate, and data analysis/testing across digital channels to optimize brands • Demonstrated business acumen by helping customers create and maintain Demand Gen, Lead Gen, and ABM strategies and measure engagement through CRMs (and other sources).

Berlin , New Hampshire, Us

SCCA (Tri-Town) is a nonprofit agency which provides comprehensive education, social, health, employment, workplace training, and nutrition services to low-income children and adults throughout Rhode Island and parts of Southeastern CT and Southern MA.Led, supervised, and created all marketing and communications to promote SCCA through digital and traditional channels, including: Email Marketing and Email Automation (B2C and B2B), Social Media, SEO/SEM, Events, Print, Blogs (syndicated), Demand Generation, Press Releases, Paid Search and Display, Retargeting (Remarketing) Campaigns, Fundraising, etc. • Created corporate refresh initiatives across all touchpoints (website; federal, state, and local governments; volunteerism; and enterprise) • Achieved a 42% increase in Referral Traffic by developing a newsletter (serving 100s of thousands of subscribers).

Us

Designed and marketed products and services and led partnership deals for a leading digital advertising tech company. Originally known as VOODOOVOX, the company was successfully sold to UpSnap and continued to provide cutting-edge, forwardly innovative advertising, content, consumer and user monitoring, monetization and analytics products and solutions to customers and media outlets worldwide. Our company embraced innovative, agile approaches to technology and product development (new then, very common now) including cloud-based advertising, SaaS, mobile advertising, SMS/MMS, prompt-based VoIP, on-demand calling card and advertising services, digital personal assistant and concierge software programs (applications), and many more- B2B/B2C in English and Spanish.I conceived and built a one of the earliest cloud-based advertising platforms merging web and mobile technologies into innovative B2C and B2B advertising solutions • Created and implemented digital marketing strategies, copywriting, and data gathering • Led Strategic Partnership initiatives and revenue models to fuel growth, acquiring deals with Microsoft, CNN, Fox, Pandora, Verizon, American Idol, Bausch & Lomb, Procter & Gamble, FreeConferenceCall.com, Fandango, and many others. ** The cloud-based digital advertising platform I developed, designed, and marketed was chosen by NBC (1 of 5 globally) to be profiled on CNBC, MSNBC and The Today Show in a feature on Products That Will Change the Face of Advertising.

Mountain View, Ca, Us

Guided cross-functional development teams (technology, product and sales) to build and market portions of AdWords (Google Ads) and Ad Marketplace (now part of Ad Manager) • Worked directly with global businesses daily • Helped create digital marketing solutions for 1000s of web and mobile customers • Secured performance data and customer feedback to influence optimal design of platforms and services. ** I was consistently one of Google’s highest-rated (client rating system) Brand Managers for my ability to work with and get results for web-based business owners.

New York, Ny, Us

Managed, supervised, created commercial, music, advertising (digital and broadcast / local and syndicated) and copywriting for award-winning broadcasting group, radio clusters, and their parent companies at the largest media organizations in the world. Ratings and revenue for my cluster(s) of stations increased significantly during my tenure (two stations became #1 in their markets) and I created non-traditional revenue streams that are still being used by iHeartMedia.I won Billboard and Gavin awards (including Station of The Year) and produced specialty televised programming for VH1, MTV, American Idol, and many others. In addition, I created syndicated advertising campaigns and digital broadcasting pieces, which were used by many of the biggest music celebrities (most of the popular genres) and all of the top 10 international record labels.A 9/11 tribute (a remixed Bon Jovi song I produced - with day-of audio from 9/11 families and friends) I created to honor victims and to help families and people heal was globally syndicated. **Represented exclusively by McCann Erickson agency (McCann Worldgroup) in New York.

New Haven, Ct, Us

Helped WTNH regain its position as the highest-rated TV station in the market during my first year (Nielsen ratings). Multiple responsibilities, including: managing the assignment desk; reporting; producing and organizing news coverage for teams of anchors, reporters, producers, photographers, etc. Also, I managed deployment of our helicopter for breaking news - local and network coverage. (At the time, this was the only news helicopter in the market.) Stories I managed involving CT citizens were often syndicated by ABC Network News.

Providence, Ri, Us

Contributing reporter to the Providence Journal when my team received a Pulitzer Prize for Investigative Reporting on corruption in the RI court system.

New York, Ny, Us

Journalist (CT and RI) for The Associated Press. My articles and on-scene news reports were used (inter)nationally in the AP’s wire service.

Award-winning reporter and writer for the nation’s oldest Pulitzer Prize winning newspaper. New England Newspaper & Press Association (NENPA) award winner.

New York, New York, Us

On-call and occasional beat reporter (syndicated: local, state, regional) for one of the largest news outlets in the world.

As a PIO, I wrote speeches, press releases, court briefings / documents, and reports on behalf of the Attorney General for news organizations (local, national, and occasionally international - print and broadcast).Worked extensively with prosecutors and divisions, such as the consumer protection department, to correctly gather and source information for the media. Served as a spokesperson / media relations person to news agencies.

Bbm, Marketing/Marketing Management, General

Bachelor Of Arts - Ba, English/Communications