Anthony C. Kowalczyk has over 15 years of advertising and branding experience in both Canada and the US. As a senior partner in the digital advertising and technology space for Forward Media, Anthony has led all of Forward’s key strategic clients and built the foundations for their digital media practices. In this role, Anthony drives the selection and management of multiple technology stacks, including the integration of search, social, and programmatic, all within the framework of optimizing business performance and key client outcomes. Over his tenure, Anthony has built a deep knowledge of all digital media ad platforms, from both the Advertiser and Publisher side, building relationships with multiple DMP, DSP, SSPs and AdX partners. An entrepreneur at heart with a business background from the University of Manitoba and University of Toronto - Rotman School of Management; Anthony has applied his learnings to the financial management of his client's media dollars and built many successful campaigns that focused on tangible ROI and ROAS. Anthony prides himself in contributing to the greater community where he sits on multiple boards and committees including; The WRENCH (Treasurer), CARAS The Juno Awards; Album Artwork - Packaging and Design Committee (Chair), and is Co-Owner of The Good Will Social Club.