Anthony Larocca

Anthony Larocca Email and Phone Number

Integrated Brand and Communications Principal at FedEx @
Anthony Larocca's Location
Memphis, Tennessee, United States, United States
Anthony Larocca's Contact Details

Anthony Larocca personal email

n/a

Anthony Larocca phone numbers

About Anthony Larocca

Anthony Larocca is a Integrated Brand and Communications Principal at FedEx at FedEx Services. He possess expertise in sports marketing, marketing, social media, event planning, social media marketing and 16 more skills.

Anthony Larocca's Current Company Details
FedEx Services

Fedex Services

Integrated Brand and Communications Principal at FedEx
Anthony Larocca Work Experience Details
  • Fedex Services
    Integrated Marketing And Communications Principal
    Fedex Services Oct 2021 - Present
    Leading global brand and reputation perception research to measure success and influence action. Also, organizing the enterprise brand strategy to pull the brand through an ongoing corporate evolution.
  • Fedex Services
    Marketing Specialist Advisor
    Fedex Services Apr 2017 - Oct 2021
    Memphis, Tn
  • Fedex Services
    Senior Marketing Specialist
    Fedex Services Aug 2016 - Apr 2017
    Memphis, Tn
    Responsible for conducting global research studies, including the development of surveys, coordination and recruitment of respondents, and socialization of the final analysis. Other responsibilities include leading brand measurement efforts and providing POVs on potential shared branding opportunities. Supporting roles include auditing sponsorship suites and branded merchandise, along with participating on a core team that is using gamification principles to enhance employee training methods.
  • Fedex Services
    Marketing Specialist
    Fedex Services Jun 2015 - Aug 2016
    Memphis, Tn
    My responsibilities include developing and managing tools capable of assessing "Brand Fit" of potential marketing partners. I also conduct RFPs to provide recommendations for new agencies partners and coordinate global brand surveys with employees and customers.
  • Fedex Services
    Fedex Scholar
    Fedex Services Aug 2013 - May 2015
    Memphis, Tn
    As a FedEx Scholar I rotated through (5) internal FedEx marketing departments, including: Customer Experience and Channel Management, Interactive Marketing and Access Technology, Loyalty Marketing, Customer Research, and Release Management. Each rotation lasted 3-4 months and major project deliverables and responsibilities included the development of a communication plan to introduce new software retirement policies, coordination of cross-functional strategic planning teams, management of a research study of small business international shippers, development of targeted banner ads and customer emails, and auditing of metadata and content to optimize organic SEO.
  • Team Epic
    Sports Marketing Consultant - Coordinator
    Team Epic Feb 2012 - Jul 2013
    Norwalk, Ct
    Worked directly with the client and NCAA to develop consumer-facing on-site activations at NCAA championships, including the BCS National Championship Men's and Women's Final Four, and College World Series. Provided recommendations for activations and ticket usage across all of the MSG sports and entertainment properties. Developed social media copy for sports and entertainment Twitter accounts. Worked with agents to sign sports and entertainment talent for on-site client activations.
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  • Lennys Grill & Subs
    Manager
    Lennys Grill & Subs May 2007 - Jan 2012
    Cordova, Tn
    Responsible for opening and closing the store, along with managing a group of employees throughout the day to ensure that customers received exceptional service.
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  • The University Of Memphis Athletic Department
    Athletic Director'S Game Day Assistant
    The University Of Memphis Athletic Department Aug 2007 - Mar 2011
    Assisted the Athletic Director in entertaining University donors and guests. Carried out any necessary tasks before, during, or after football and basketball games for the Athletic Director.
  • Fedex
    Sports Sponsorship Intern
    Fedex Jun 2010 - Aug 2010
    Memphis, Tn
    Responsible for planning, organizing, and executing hospitality and experiential events centered around various sponsorships. Evaluated social media platforms and developed new plans for use. Developed measurement metrics for evaluating marketing events.
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Anthony Larocca Skills

Sports Marketing Marketing Social Media Event Planning Social Media Marketing Management Team Leadership Powerpoint Brand Management Strategic Consulting Budget Setting Branded Entertainment Food Industry Experiential Events Sponsorship Event Management Marketing Strategy Microsoft Office Microsoft Excel Marketing Communications Brand Measurement

Anthony Larocca Education Details

Frequently Asked Questions about Anthony Larocca

What company does Anthony Larocca work for?

Anthony Larocca works for Fedex Services

What is Anthony Larocca's role at the current company?

Anthony Larocca's current role is Integrated Brand and Communications Principal at FedEx.

What is Anthony Larocca's email address?

Anthony Larocca's email address is an****@****any.com

What is Anthony Larocca's direct phone number?

Anthony Larocca's direct phone number is (800) 463*****

What schools did Anthony Larocca attend?

Anthony Larocca attended The University Of Memphis, The University Of Memphis.

What skills is Anthony Larocca known for?

Anthony Larocca has skills like Sports Marketing, Marketing, Social Media, Event Planning, Social Media Marketing, Management, Team Leadership, Powerpoint, Brand Management, Strategic Consulting, Budget Setting, Branded Entertainment.

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