Anthony Long Email & Phone Number

Bethesda, Maryland, US

Miami, Florida, US

I led the end-to-end customer journey from acquisition through advocacy for this Series A estate planning startup backed by Y Combinator, Founders Fund, Accomplice and other venture capital investors.

Waltham, MA, US

• I drove demand generation and growth for one of Vistaprint’s highest margin businesses by managing a team across SEO, content marketing, public relations, paid search, CRM, affiliate marketing, and web analytics
• Spearheaded and orchestrated the re-architecture of Vistaprint’s digital brand portfolio resulting in creation of the Vistaprint Digital category brand with a 140%+ increase in organic brand awareness in year one
• Scaled content marketing from two internal writers to a network of internal and external contributors publishing content on a daily basis driving an almost 70% increase in traffic to Vistaprint Digital via organic.

New York, NY, US

• I led SEO and audience development product management for USA TODAY and Gannett’s 100+ local newspaper & broadcast websites
• Oversaw strategy, implementation, and management of Gannett’s SEO efforts, internal search engine, email marketing platform, mobile alerts, social media products, and user generated content
• Drove search optimization enhancements that significantly contributed to the best months on record for USA TODAY
• Trained hundreds of journalists and content creators across Gannett broadcast TV stations and newspapers, including The Arizona Republic, The Cincinnati Enquirer, Detroit Free Press, Gannett’s Video Production Center.
• Initiated new email monetization system pilot while managing upgrade to unified email marketing platform across Gannett

Reston, Virginia, US

• I scaled this early-stage search & internet marketing consultancy from zero to nearly a quarter-million dollars in revenue within 8 months
• Doubled paid search revenue in 3 months for a venture-backed file transfer company based in Silicon Valley
• Launched a new coupon & savings website and drove 200,000+ SEO visits within the first 4 months
• Orchestrated and closed exclusive agreement to market, develop, and acquire Concentrate, a search analytics & keyword tool that automatically discovers patterns within search query data

I played an integral role in the development of Concentrate, a search analytics and keyword tool that transforms search data into actionable intelligence. In 2008, I conceived the idea after spending weeks attempting search query pattern analysis by hand. Juice Analytics built what I envisioned. In 2011, I acquired exclusive rights to market and develop it.

New York, NY, US

• I led a globally dispersed team of SEO experts to define and execute search optimization strategies across all business units
• Added over 190 million new SEO visits to AOL’s job, auto, e-commerce, travel, classifieds, and editorial web properties over the span of five years
• Partnered with engineers from AOL Search to develop an SEO Checker embedded within AOL’s CMS to help editors create search-friendly content
• Coordinated ongoing on-page and off-page optimization projects with cross-functional teams
• AOL Heroes Award recipient for outstanding performance (1 of 7 chosen in the company)

US

• I managed search engine optimization campaigns for 10-20 clients at a time including Quicken Loans, Smarter.com, Club Furniture and others in various industries for rapidly growing search marketing agency co-founded by.
• Doubled traffic for an e-commerce client and helped another client achieve, “best revenue growth ever”
• Managed paid search accounts in Google and Yahoo!
• Voted “Employee Who Has Contributed the Most to the Success of Fortune Interactive”

New York, New York, US

• Maintained paid search program in Google, Overture, and second-tier engines with Marketing Specialist and outside agency
• Assisted with email marketing, merchandising, and operations projects for the online store of A&E Network, Biography, and The History Channel
• Coordinated and implemented day-to-day customer service related activities on web sites and stores

Cincinnati, Ohio, US

• Recommended flavor differentiation strategy and promotion to senior category management for Sunny Delight Brand
• Analyzed and presented key findings on a major beverage company’s overall strategy, brand equity, consumer profile, and advertising/promotion strategy to senior category management