With over eight years of experience as a Senior Category Manager at Essity, I am responsible for managing key accounts, developing category strategies, and delivering shopper insights for the Asda account. Essity is a leading global hygiene and health company that offers products and solutions for personal care, consumer tissue, and professional hygiene.My core competencies include category leadership, field sales management, consumer products, category insights, account management, and team leadership. I create value for both Essity and Asda by understanding their needs, challenges, and opportunities, and by providing innovative solutions that drive growth and satisfaction. I have successfully led and supported multiple projects and initiatives that have enhanced Essity's performance and reputation in the market, such as launching new products, optimizing assortments, improving promotions, and increasing visibility. I have also built strong relationships with Asda and other stakeholders, and have contributed to the skill development and coaching of my team and peers. I am passionate about delivering excellence and making a positive impact for my company and customers.