Sports Medicine, Strategic Planning, Sales Commercialization for Start-ups and small companies, Sales/Marketing/Administration in Healthcare Related Businesses; this is an extension of the role as President of AFR Consulting Services LLC

Providing a variety of Healthcare Consulting services for small and large Healthcare businesses in the public and private B2B segments.• Manage and provide staff for small Radiologic Imaging Providers to meet all State and Local guidelines, manage and negotiate contracts for procurement of high-tech devices and service contracts. Coordinate Physicists and all construction requirements to meet local ordinances• Provide solutions to lower cost of sale, by utilizing distributors and alternate sales models for smaller and remote accounts • Negotiate contracts with GPO’s to grow revenues and lower cost of sale• Build an Inside Sales Team strategy to improve productivity of the direct sales team• Marketing and Sales strategies to increase revenues and marketshare• Develop and strategize compensation models to drive growth and exceed corporate objectives• Utilize geographic sales models for territory re-alignment to maximize sales results• Budgeting and procurement of high tech capital equipment including construction management to house the new medical equipment • Any and all business strategies for growth of revenues, adhering to budgets, and lowering costs to improve profits and owner equity

Sales and Marketing Consultant for Hospital grade, FDA cleared, air purification solutions to create cleaner and safer environments that are free from Viruses such as Covid-19, Influenzas, Measles, etc. Helping to make hospitals, Dental offices, outpatient facilities, workplaces, homes, and schools free of airborne pathogens.

Led three strategic areas: GPO National Contracts, Dealer/Distribution/Alternate Sales Channels, and Inside Sales.• Negotiated and produced over $2.7B annually through the National Group Purchasing Organizations.• Executed $200M+ in sales utilizing third parties and Amazon, in rural geographies and lower cost products such as supplies/consumables to not overburden the highly compensated Direct Sales Teams.• Developed an Inside Sales Organization to enhance sales team productivity, lower cost of sale, and increase visibility of the funnel of opportunities while increasing sales velocity of the opportunities using SFDC metrics.• Managed contracts for the extensive and vast Philips Healthcare Product Portfolio, which includes all Diagnostic/Interventional Imaging, IT and Patient Monitoring Solutions, Various Medical Electronics, Ventilators, Wearables and Cloud Monitoring AI Solutions. These contracts improved sales velocity and decreased operations time to “book/record” orders.

Applied dynamic management, deep healthcare experience, and strategic planning talents toward developing and managing 7 regions, a 200+member sales team, and a budget of $900M+.• P rovided client-customized solutions, which include strategic planning, construction management, legal contracts, and financial modeling which lead to increased market share and order/revenue growth.• Recognized for Top Zone Performance in nine out of fourteen years, for ranking #1 Zone in growth from 1999 through 2006, and for achieving the highest levels of morale and employee satisfaction during a three-year employee motivation study.• Known for operational excellence, attention to detail, intense follow up to execution, and strong work ethic.

• Reversed an under-performing regional business unit through improved sales processes, improved productivity and strategy, and improved operations, by establishing accountability and forecasting models to achieve goals and targets.• Successfully transitioned a team of 15 sales professionals to the #1 ranking team for 3 consecutive years.• Spearheaded the business forecasting model and strategic sales program that was later adopted throughout the U.S. as a best practice.• Strategically implemented leasing/financing programs, Turnkey Construction Business Models, and improved customer satisfaction pre and post-sale.• Product lines managed: Diagnostic Imaging including MRI, CT, Cath/Angio, X-Ray, Nuclear Medicine, PET, PACS and IT solutions including storage and workstations; Oncology and Treatment Planning IT solutions.

• Was the top performing account manager in the USA two times, runner up one time, and top performer in leasing volume three times. Also built a profitable business in turnkey construction and Leasing/Financing, which was in addition to selling medical equipment. Achieved highest levels of customer satisfaction. Top Performer in 1993, 1994, 1995

• Worked with the R&D facility in Holland to develop Surgery, workstations, and Cardiology product solutions for the North American market, as well as conducted sales training seminars, marketing promotions and product branding in print ads as well as trade shows. Also managed key luminary sites in North America.

Managed a small line of X-ray and Optometric products and built a dealer/distributor network across the USA. handles all sales and marketing functions in this $20m business unit.

• Licensed X-ray and Ultrasound Technologist: Worked as a staff technologist and also taught courses at the Medical Center and worked on research projects in gross anatomy, cardiology, and neurological diseases.