Anthony Sigalas, Mba Email & Phone Number

New York, Ny, Us

Bridgewater, New Jersey, United States

Actively managing the complete product planning and life cycle for consumer laser and inkjet product lines sold through multi-channel retail. Managing 2-5 year product roadmap planning, feature/function specifications and enhancements, market analysis, refinement of long term product strategy and development.

Bridgewater, New Jersey, United States

Parsippany, Nj

Bridgewater

Responsible for the product lifecycle management, product marketing and product development for multiple product lines within the B2C printing and scanning category. Develop new products to meet customer needs and exploit market niche areas. Develop and present strategic recommendations based on pricing analysis, competitive intelligence, voice of customer (VOC) and market direction to senior management, members of the parent company and key stakeholders. Develop and execute presentations focusing on new product offerings, strategic direction, and go to market strategies to customers, channel partners, subsidiary sales companies and key internal stakeholders. Work with colleagues in Japan and Europe to ensure consistency of product direction while prioritizing the US customer. Support both the B2C and B2B sales teams with product information and marketing materials to competitively position our product and solution offering.

Fairfield, Nj

Responsible for product marketing and product lifecycle management for multiple product segments. Present new products to internal sales staff as well as the Kyocera dealers and channel partners (B2B). Define the marketing strategy, pricing, and positioning for new products. Lead and create both in person and digital presentations. Track and analyze the competitive environment to identify and communicate market changes and opportunities to executive management. The expert on individual product segments, competitor activity, and market direction.

B2C Lead GenerationRetail and B2C MarketingBusiness Development

Independently contracted B2C sales professional for Cutco Cutlery.Lead office sales for both summer and winter campaigns.Average order value consistently exceeding national order average.Selected to train, motivate and manage new sales professionals.

Partnered with vendors on promotional event planning and execution. Conductedmarket research.

Provided administrative support to promotions office. Handled prize winner notification.

Mba, Business Administration And Management, General

Activities and Societies: Sigma Beta Delta Business School National Honor Society Delta Epsilon Sigma National Honor SocietyCompletion.

Ba, Marketing

Activities and Societies: Sigma Beta Delta Business School National Honor Society Delta Epsilon Sigma National Honor SocietyGraduated Cum.