With knowledge in the creative field and a steadfast commitment to storytelling through merchandising, my role at Warren James harnessed my competencies in SEO, brand partnership and artistic direction. We transform creative visions into tangible fashion, campaigns and products that resonate with the client and audiences, ensuring each item authentically represents the content creators' narratives. My journey began with graphic design, yet it was a detour through social media that unveiled my knack for brand and account management.At Warren James, I've leveraged my skills to develop successful branding strategies, manage content-driven product design, and execute marketing campaigns that engage and captivate. This path, although unconventional, has been fueled by a passion for pop culture and a strategic, data-driven mindset, allowing us to craft impactful, high-quality merchandise that tells compelling stories.
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Head Of CommerceLunar XMontreal, Qc, Ca -
Brand ManagerWarren James Jun 2023 - PresentCalifornia, United StatesManaged a portfolio of high-profile creator brands, consistently hitting aggressive sales targets and driving 27% year-over-year revenue growth. Led a pod of creative,marketing and production leads to execute curated product launches aligned with brand goals and market positioning. Directed client relationships, photoshoots, and eCommerce strategies to ensure seamless execution across all channels. Leveraged market insights to drive product development and optimize revenue growth for VC-backed business models.Clients:- xQc- Bailey Sarian- Nick Digiovanni- Garrett Watts- Noel Millerand More! -
Graphic Designer, Brand Advisor & Creative DirectorAnthony'S Graphx Aug 2017 - PresentMontreal, Canada Area
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Sr. Brand ManagerFanjoy Oct 2020 - Jun 2023West Hollywood, California, United StatesManaged and built 20+ creator brands, overseeing Shopify setups, data analytics, and multi-channel sales strategies. Led brand strategy, product development, and marketing campaigns, including a new CPG brand and TV/Film division. Directed client relationships, internal teams, and project timelines to ensure seamless execution. Spearheaded creative direction, brand storytelling, and launch strategies, while analyzing sales performance to drive future growth.Clients:- Adelaine Morin- Wild 'Til 9 Podcast- LaurDIY- Giggly Squad- TaraYummy- Tana Mongeau AKA Cancelled Podcast -
Creative Brand DirectorMiranda Sings, Netflix And Youtube Comedian Nov 2018 - Jun 2022Transformed the merchandise strategy for Colleen Ballinger (Miranda Sings), significantly increasing annual revenue through innovative brand management. What began as a creative partnership evolved into comprehensive oversight of product development, merchandise, and brand image. Crafted product assortments and designs while collaborating with partners to ensure projects were fully realized and delivered on schedule. Managed all aspects of merchandise, including podcast-related initiatives, to drive brand growth and engagement. -
Adobe CreativeAdobe Jun 2019 - Jun 2020Greater Los Angeles AreaI was lucky enough to win a contest and get flown out to Los Angeles to shadow Lilly Singh's production of one of her Youtube videos. We got to promote as creators, alongside Lilly, the multiple features of the Adobe Creative Cloud for them to share on their social media platforms in a 3 part series. -
Freelance IllustratorXx Artists Aug 2019 - Apr 2020Designing portraits of Youtube creators to celebrate their milestones in their individual careers. Gifted to them framed.Youtubers include; JC & Kian, Brennen Taylor, Ingrid Nielsen, Claudia Sulewski & Finneas, Jackie Aina, LaurDIY, Gigi Goregouse and more… -
Graphic DesignerWe Bought A House Podcast W/ Claudia Sulewski & Finneas Oct 2019 - Jan 2020Visuals design for Claudia Sulewski & Finneas' upcoming podcast.Logo design, Illustration, Graphic Designer
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Illustration /A Little Late With Lilly SinghUnicorn Island Productions Jun 2019 - Aug 2019-Working with NBC and Unicorn Island production to execute their brief of creating a custom adult coloring book for the A-List talent invited to the show. From concept to execution, ready for print. -
Freelance IllustratorNetflix Oct 2018 - Nov 2018On My Block is a coming-of-age story about four bright, street-savvy friends navigating their way through high school in the gritty inner city of South Central Los Angeles. Dealing with the danger of getting their friend out of a gang and friends turning into romance, danger is constant.Jeremy Haft the creator of the show commissioned me to create a mural of the cast as Proud Family characters.
Anthony Smith Education Details
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Graphic Design -
College LavalHigh School Diploma
Frequently Asked Questions about Anthony Smith
What company does Anthony Smith work for?
Anthony Smith works for Lunar X
What is Anthony Smith's role at the current company?
Anthony Smith's current role is Head Of Commerce.
What schools did Anthony Smith attend?
Anthony Smith attended Collège Bart, College Laval.
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Anthony Smith
Mississauga, On1yahoo.com -
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2h2cagent.com, atwill-morin.com
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