At the helm of Ten's global content operations, I've led a team that crafts impactful content, optimizes CRM automation, and ensures a seamless lifecycle management journey. Over the last year, my leadership has driven a 112% surge in revenue attributed to content and eCRM, achieving this growth while efficiently managing costs and amplifying revenue per team member.Adopting an audience-centric strategy, I blend creative flair with data-driven insights. My global perspective, informed… Show more At the helm of Ten's global content operations, I've led a team that crafts impactful content, optimizes CRM automation, and ensures a seamless lifecycle management journey. Over the last year, my leadership has driven a 112% surge in revenue attributed to content and eCRM, achieving this growth while efficiently managing costs and amplifying revenue per team member.Adopting an audience-centric strategy, I blend creative flair with data-driven insights. My global perspective, informed by teams from Las Vegas to Tokyo, empowers me to pinpoint content opportunities that resonate across varied cultural landscapes and drive revenue.From a team of 25 in 2018, I've expanded our digital content and eCRM divisions to 47 professionals today. My mantra of "innovate, test, validate, scale" has birthed scalable content models in 21 languages. Leveraging generative AI, I've optimized content workflows including cutting the creation time for restaurant descriptions by 85% and also rapidly translating hundreds of high-quality guides, ensuring contextually relevant assets for diverse geographies, cultures, and channels. All without compromising on quality.In my tenure, I've championed diversity and inclusion, setting standards for all content we produce. I've also introduced a rigorous quality review process, ensuring our content not only resonates but also elevates our brand.My cross-functional collaboration with product, data, client services, and business development teams has been pivotal, embedding best practices in digital content creation to robustly support Ten's overarching objectives. Show less

In a leadership role, I managed the digital business, including budget and P&L, digital strategy development and product road mapping. I supervised a team of 10 staff encompassing Developers, Designers, Content Managers and an Audience Development Manager, acting as digital lead for content, product development and digital marketing, with full accountability for leading the digital arm of the design bible. Successes in the role included significant revenue and audience growth in the UK and US… Show more In a leadership role, I managed the digital business, including budget and P&L, digital strategy development and product road mapping. I supervised a team of 10 staff encompassing Developers, Designers, Content Managers and an Audience Development Manager, acting as digital lead for content, product development and digital marketing, with full accountability for leading the digital arm of the design bible. Successes in the role included significant revenue and audience growth in the UK and US, increased sales through the online store and revitalisation of the entire digital business.Achievements• Refocused editorial on audience growth, engagement and retention (using Acquisition/Retention/Conversion/Sharing (ARCS) framework) • Instilled a new agile creative culture driven by a combination of design expertise and data• Refocused commercial team on innovation with a new ad format every quarter • Spectacular audience growth in top two markets: UK +125%, US +58% (YOY April 2018)• Double-digit digital revenue growth YOY, double-digit wallpaperSTORE revenue growth YOY Show less

As manager of the digital content strategy, my remit was to transform the image of the Institute and reach a wider audience, including customer acquisition and retention for the BFI Player subscription service. I identified and created new touchpoints and pathways for users to engage with film and the BFI, which significantly grew and broadened audiences. Engagement was improved by launching diverse digital formats across video, infographics, interactive features and podcasts. I managed… Show more As manager of the digital content strategy, my remit was to transform the image of the Institute and reach a wider audience, including customer acquisition and retention for the BFI Player subscription service. I identified and created new touchpoints and pathways for users to engage with film and the BFI, which significantly grew and broadened audiences. Engagement was improved by launching diverse digital formats across video, infographics, interactive features and podcasts. I managed relationships with agencies, freelancers and staff. I also forged strong partnerships with YouTube, BBC, Facebook and Google. This all resulted in year-on-year subscription growth for BFI Player and growth in monthly visits to the website to 3 million, taking it from the 7th to the number one most visited cultural institution website in the UK. I was also instrumental in collaborating across the BFI on the ‘Britain on Film’ project to lead the digital audience strategy for the BFI’s most successful ever digital project, generating over 27 million views.Achievements• Delivered 400% visitor growth on bfi.org.uk, taking it from 7th to the number one most visited cultural institution site in the UK (2M visits/mth)• Grew BFI Player subscription service revenue by 168% YOY (2016/17) through a focus on acquisition and retention using first-party data, CRM, SEO, content and digital marketing• BFI Player received gold award for Movie & Film, and a bronze award for Entertainment & Media Streaming at the Lovies 2016• Led on content-creation and influencer marketing strategy for London Film Festival 2014-16, for three record-breaking years in terms of revenue • Presented digital growth strategy at La Cinémathèque française (French equivalent of BFI) and advised Estonia Film Institute on digital marketing for their national film archives Show less

I led on digital development and creation of product roadmaps for Marie Claire, Look, InStyle and Woman & Home to drive product development, content and digital marketing across the premium portfolio of titles, reaching 5million users monthly. In a senior management role, I created digital strategies and content with editors, while managing design and development teams for digital projects (both internal and agencies). Successes included the implementation of a data-driven content strategy… Show more I led on digital development and creation of product roadmaps for Marie Claire, Look, InStyle and Woman & Home to drive product development, content and digital marketing across the premium portfolio of titles, reaching 5million users monthly. In a senior management role, I created digital strategies and content with editors, while managing design and development teams for digital projects (both internal and agencies). Successes included the implementation of a data-driven content strategy across products incorporating audience, SEO, social, email and user-retention KPIs, in addition to developing expert knowledge of SEO, content creation, digital marketing, PPC advertising, paid social media, tone of voice and email marketing. Show less

I led audience and product development for Marie Claire and Look. During this time I led redesigns on both brands' websites, growing monthly unique users by over 120% for both of them.