Anthony Thornton Email & Phone Number

London, United Kingdom

At the helm of Ten's global content operations, I've led a team that crafts impactful content, optimizes CRM automation, and ensures a seamless lifecycle management journey. Over the last year, my leadership has driven a 112% surge in revenue attributed to content and eCRM, achieving this growth while efficiently managing costs and amplifying revenue per.

• In a leadership role, I managed the digital business, including budget and P&L, digital strategy development and product road mapping. I supervised a team of 10 staff encompassing Developers, Designers, Content.
• Refocused editorial on audience growth, engagement and retention (using Acquisition/Retention/Conversion/Sharing (ARCS) framework)
• Instilled a new agile creative culture driven by a combination of design expertise and data
• Refocused commercial team on innovation with a new ad format every quarter
• Spectacular audience growth in top two markets: UK +125%, US +58% (YOY April 2018)
• Double-digit digital revenue growth YOY, double-digit wallpaperSTORE revenue growth YOY Show less

Stephen Street, W1T 1LN

• As manager of the digital content strategy, my remit was to transform the image of the Institute and reach a wider audience, including customer acquisition and retention for the BFI Player subscription service. I.
• Delivered 400% visitor growth on bfi.org.uk, taking it from 7th to the number one most visited cultural institution site in the UK (2M visits/mth)
• Grew BFI Player subscription service revenue by 168% YOY (2016/17) through a focus on acquisition and retention using first-party data, CRM, SEO, content and digital marketing
• BFI Player received gold award for Movie & Film, and a bronze award for Entertainment & Media Streaming at the Lovies 2016
• Led on content-creation and influencer marketing strategy for London Film Festival 2014-16, for three record-breaking years in terms of revenue
• Presented digital growth strategy at La Cinémathèque française (French equivalent of BFI) and advised Estonia Film Institute on digital marketing for their national film archives Show less

I led on digital development and creation of product roadmaps for Marie Claire, Look, InStyle and Woman & Home to drive product development, content and digital marketing across the premium portfolio of titles, reaching 5million users monthly. In a senior management role, I created digital strategies and content with editors, while managing design and.

I led audience and product development for Marie Claire and Look. During this time I led redesigns on both brands' websites, growing monthly unique users by over 120% for both of them.

Pg Dip, Journalism

B.Sc., Pure Mathematics