Anthony Castro Email & Phone Number

California, United States

Santa Clara, Ca, Us

In this role, I facilitated collaborative workshops with teams and leadership to navigate challenges posed by the pandemic, defining product scope and identifying solutions. I led iterative design and user testing processes, concentrating on enhancing the Comfy app's ability to support hybrid work scenarios, particularly improving wayfinding for safe and productive workspaces across mobile and desktop platforms. Additionally, I conducted audits and established deliverables to align design, product, and engineering teams, advocating for a unified approach and the development of a reusable, scalable design system.

Santa Clara, Ca, Us

San Francisco, California, Us

I served as the primary designer owning the overall user experience and the development of new features for Samba TV's internal ad campaign management platform, resulting in substantial reductions in user workflow efforts. Additionally, collaborating closely with the VP of Product, product management and the engineering team, I led design efforts towards creating efficient solutions for company and user management with Samba TV's incoming seamless single sign-on solution and a comprehensive product dashboard.

• Worked with client, Balluun Inc. to heuristically evaluate and redesign dedicatedviews and user flows for the online, B2B marketplace.• Produced development ready, hi-fidelity, components and wireframes supporting aresponsive framework and contributed to the growth of Balluun’s new design languagesystem.

Santa Clara, Ca, Us

• Engaged in a series of design sprints to produce low-fidelity wireframes for Chegg’sstudent sign-in homepage which were used by our UX research team to conduct A/Btest sessions with candidates. The redesign intends to improve user engagement andcross-promote relevant business verticals within the page.• Revised and maintained a series of mobile UI toolkit templates and style guides topromote nimble and scalable workflow for design teams working on mobile dedicatedprojects.

San Francisco, California, Us

New York, Ny, Us

User Experience Design Immersive GraduateGeneral AssemblyMarch 2015 – May 2015 (3 months) San Francisco, CA10 week immersive instruction on the end to end UX design process, concept mapping, cardsort, competitive analysis, persona, heuristic evaluation, wireframing, mockups, information architecture, hi-fi and lo-fi prototyping, usability testing. Applied UX best practices on assigned projects.Education Entrepreneurs | UX/UI Designer (May 2015) - A group project, designed a concept-based web platform allowing teachers / instructors to share best practices using education technology methods. - Focused the scope of our project on designing a template that combined ease of use and the flexibility of utilizing various text, media and content to convey their lesson. Life Alert | UX/UI Designer (April 2015) - Produced a mobile application that was geared toward improving Life Alert’s existing product. - Our teams research and analysis allowed us to arrive on a design whichallows for a wider range of service and a broader market of potential customers. Party City | UX Designer (March / April 2015) - Produced a website redesign and integrated a new customer shop management feature . - Conducted various research methods for design iterations including: product audit, user interviews, persona creation and journey mapping.

User Experiece Design Immersive, User Experience | User Interface | Visual Design | Problem Solver | Storyteller

Graphic Design

Education record