Leading UK business service provider for food and beverage businesses entering China.Core services include business consultancy and trade strategy for international brands.● Working closely with CEOs and top management from over 50 food and beverage businesses worldwide on China market entry.● Leading design and implementation of China market entry strategies for brands ranging from SMEs to PLCs, including market and compatibility analysis, intellectual property and industry compliance services, routes to market strategy, marketing strategy, negotiation and account management with trade buyers.● Managing strategic relationships with various stakeholders including Chinese importers, distributors and retailers for establishing and growing trade.● Working closely with Chinese Government bodies including Customs and Quarantine (for import process), Ministry of Industry and Information Technology (for China-hosted digital presence) and Centre for Food Safety Risk Assessment (for setting up new food standards).● Managing China-based events including trade shows, trade visits and product launches.● Setting financial budgets and forecasts, scheduling expenditures and analysing variances.● Managing staff across China and UK offices and ensuring systems and processes are followed. Setting company-wide KPIs and salaries along with planning and monitoring results in a fast paced and high pressured work environment.● Speaking at exhibitions and events run by governments and public bodies on behalf of the company.E.g. in 2018 invited by the Welsh government to give a seminar on exporting to China.

Project-based consultancy with both Chinese and British businesses. Projects include:● Managed sourcing project in China for a leading healthcare retailer, including due diligence and price negotiation (2016-17).● Consulted for the launch of a Chinese clothing brand (Mansheng), including establishing manufacturing and operations, hiring staff and analysing suitable store locations (2014-15).● Consulted for Mountain View Retreat (Yangshuo, China) to ensure the business could optimally attract and retain international guests, including repositioning brand image and services, modifying communication strategies, diversity and cross-cultural training for the international team (2013).

Global Education Services and Recruitment● Running the China operations for foreign education services including teacher recruitment and placements, and student recruitment for UK universities and schools.● Led relationships and communications with over 300 partner schools across China.● Managing China office of over 20 Chinese team members.

● Created and organised industry post production awards competition.● Hosted industry post production awards at top London trade show Broadcast Video Expo.● Managed buyer roadshow across UK locations with media equipment worth over £5m.