Anthony Albert Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Provide guidance led team to develop the brand strategy, key messages, digital marketing efforts and website enhancements.

Lombard, Il, Us

I earned upward promotions during my tenure, achieving a pivotal role as Vice President of Marketing and Sales, supporting business development, portfolio growth, and marketing efforts for all managed centers. In my current role, I monitor and design strategies to increase memberships at each of the 25 (39 at the peak) fitness centers nationwide. Additionally, I oversee the website, social media, direct mail, print ads, and asset development for sales and marketing purposes, expanding the brand image and elevating brand awareness.- I successfully led the Salesforce integration organization-wide, improving tracking and trending performance metrics to support operational growth.- As a strategy driver, I facilitate improved performance across all product offerings, strengthening the flagship medical fitness program (MyFitRx) by increasing enrollments by 96%, boosting transitions from the program to membership by10%, and generating $2.4MM in annual new monthly dues.- During my tenure, I have expanded the brand nationwide, achieving a 100% increase in centers, $27.3MM B2B revenue growth, and boosting membership revenue by $3.5MM annually.

Lombard, Il, Us

Outcomes include:- Introduced account-based marketing strategy along with an insights program focused on consumer research for the B2B side of the business, shortening sales timelines and increasing new center growth year over year- Applied SEO and digital marketing strategies, increasing unique website traffic by 18%, and inbound leads by 36%- Reducing CPA (cost per acquisition) of new members by 80%, exceeding the industry average by 72%

Lombard, Il, Us

Directed marketing efforts, brand development, public relations, business development, as well as other key brand messaging and revenue acceleration initiatives.

San Francisco, California, Us

Led diverse volunteer team as Project Manager to develop the brand strategy, logo development, tagline, key messages, marketing collateral, and website enhancement for Poder Learning Center, a nonprofit organization.• Managed marketing project team to develop new key messages and promotional materials• Conducted competitive review to assess positioning strategy options to shape new brand

Des Plaines, Il, Us

During my tenure with the company, I served in a dual role, focused on B2B and B2C marketing activities, overseeing 2 separate websites and any digital ad placement, SEO functions, and search engine marketing campaigns. In this position, I executed direct mail campaigns and collaborated on developing and launching the annual catalog, dissemenating to prospects to solicit sales. Additionally, I focused on increasing digital marketing aspects of the marketing function to support growth, expand the audience, and improve consumer engagement.Outcomes include:- Executed and measured the success of national marketing campaigns, improving total sales by 20% in FY 2012, and increased sales by 32% in FY 2013- Grew website traffic by 20%, improved sales through organic search by 30% and increased conversions per site visits by 23%- Optimized email communications increasing average open rates to 23% and average click-through rates to 2.85%, exceeding industry averages

Montvale, Nj, Us

Oversaw the planning, development and implementation of marketing strategies, communications and public relations activities that supported the overarching goals and objectives of Flight Centre USA. Responsible for management and execution of $1M marketing budget.Outcomes Include:- $36M revenue increase in new business and a 15% gain in retention for FY 2010 – 2011- Launch of SEO strategy growing organic traffic from 3,200 visitors a month to 8,000 leading to $10M sales ready leads- Implemented, launched and managed social media strategy

Montvale, Nj, Us

Consulted corporations on business travel needs and assisted in consolidation to control travel expenditures. • Orchestrated a grassroots marketing campaign for the Phoenix office, which led to $750,000 in sales• Developed client referral program which was expanded company-wide, producing $3M in new revenue • Placed first among all first-year U.S. Business Development Managers with $1.8M in new business

Managed the marketing and sales of premium sales and ticket sales departments. Designed and implemented new campaigns across all major marketing mediums leading to increased sales, brand awareness and client retention.• Executed all marketing campaigns for Premium Sales, leading to $500,000 in new business • Redesigned all ticket and premium sales content on website, improving awareness of programs and increasing sales appointments by 22% • Facilitated creation of fan-focused events through surveys, focus groups, and campaigns across multiple marketing channels; efforts increased new sales and improved client retention by 15% guaranteeing $2.5M in revenue over previous season

Met with prospective clients to implement season tickets into their corporate marketing plans in an effort to increase revenue, client retention and employee rewards.• Top sales performer with $467,000 in total revenue, exceeding goal by 40% for 2006-2007 season

Led all marketing initiatives through creative ticket programs and brand awareness activities. Responsible for training and development of staff, focused on season and group ticket sales and expansion of Las Vegas 51s’ brand through community events, public relations and other marketing avenues.• Developed the marketing strategy increasing brand awareness via website, direct mail, email, print, fan events, television, radio and other media outlets, improving attendance by 21% over previous year• Crafted ticket programs and campaigns to increase sales, resulting in $500,000 in new revenue over prior season, generating $5.7M in total season ticket revenue, breaking the team record

Assisted in leading the marketing and ticket sales programs across entire athletic department. • Negotiated with different media outlets across television, print and digital for various advertising needs, driving sales growth across all athletic sporting events and increasing brand awareness• Directed all aspects of newly created Group Ticket sales program, which generated $30,000 in new revenue in 2002

Managed all aspects of the food and beverage and catering departments. Oversaw a staff of 20 employees, responsible for scheduling, training, event planning and supervision.

Mba, Marketing

Bba, Management