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I am an accomplished, experienced Vice President of Marketing providing vision and innovative strategies to outperform goals, expectations, and objectives. I have a proven record in building and scaling operations cross-functionally, delivering solutions to support B2B, B2C, and global brand objectives.My expertise is as a creative thinker and a pioneer in developing processes to achieve business objectives while simultaneously meeting the needs of consumers and marketplace demands.I am adept at leading teams through mentorship, coaching, and navigating third-party relationships. From establishing accountability to helping with professional growth and development opportunities, I help instill confidence and optimize performance within teams.Key Accomplishments:• Reduced costs and improved department profitability 250%+• Guide a team of 15 home office leaders and oversee 100+ center sales staff members• Improved cost per acquisition by 44%• Expanded the brand nationwide leading to 27.3MM B2B revenue growth, and boosting membership revenue by $3.5MM annuallyKey Skills:• Strategic Planning & Execution• Project & Program Management• Brand Development & Awareness• Market Research & Insight• Marketing & Sales Leader• Communications Management• Continuous Improvement• P&L Analysis & Budgeting• Talent Management• Digital Marketing & Social Media• Stakeholder Alignment• Qualitative & Quantitative MetricsFeel free to connect on LinkedIn or email anthonyalbert18@gmail.com
Power Wellness
View- Website:
- powerwellness.com
- Employees:
- 460
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Vice President Of Marketing And SalesPower WellnessChicago, Il, Us
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Advisory Board MemberChicago House Athletic Club Jan 2024 - PresentChicago, Il, UsProvide guidance led team to develop the brand strategy, key messages, digital marketing efforts and website enhancements. -
Vice President Of Marketing And SalesPower Wellness Nov 2020 - PresentLombard, Il, UsI earned upward promotions during my tenure, achieving a pivotal role as Vice President of Marketing and Sales, supporting business development, portfolio growth, and marketing efforts for all managed centers. In my current role, I monitor and design strategies to increase memberships at each of the 25 (39 at the peak) fitness centers nationwide. Additionally, I oversee the website, social media, direct mail, print ads, and asset development for sales and marketing purposes, expanding the brand image and elevating brand awareness.- I successfully led the Salesforce integration organization-wide, improving tracking and trending performance metrics to support operational growth.- As a strategy driver, I facilitate improved performance across all product offerings, strengthening the flagship medical fitness program (MyFitRx) by increasing enrollments by 96%, boosting transitions from the program to membership by10%, and generating $2.4MM in annual new monthly dues.- During my tenure, I have expanded the brand nationwide, achieving a 100% increase in centers, $27.3MM B2B revenue growth, and boosting membership revenue by $3.5MM annually.
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Senior Director Of MarketingPower Wellness Dec 2018 - Nov 2020Lombard, Il, UsOutcomes include:- Introduced account-based marketing strategy along with an insights program focused on consumer research for the B2B side of the business, shortening sales timelines and increasing new center growth year over year- Applied SEO and digital marketing strategies, increasing unique website traffic by 18%, and inbound leads by 36%- Reducing CPA (cost per acquisition) of new members by 80%, exceeding the industry average by 72%
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Director Of MarketingPower Wellness Dec 2013 - Dec 2018Lombard, Il, UsDirected marketing efforts, brand development, public relations, business development, as well as other key brand messaging and revenue acceleration initiatives.
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Pro Bono Marketing ConsultantTaproot Foundation May 2012 - Jan 2014San Francisco, California, UsLed diverse volunteer team as Project Manager to develop the brand strategy, logo development, tagline, key messages, marketing collateral, and website enhancement for Poder Learning Center, a nonprofit organization.• Managed marketing project team to develop new key messages and promotional materials• Conducted competitive review to assess positioning strategy options to shape new brand -
Director Of MarketingYourlabelsnow.Com And Pamco Label Company Sep 2012 - Dec 2013Des Plaines, Il, UsDuring my tenure with the company, I served in a dual role, focused on B2B and B2C marketing activities, overseeing 2 separate websites and any digital ad placement, SEO functions, and search engine marketing campaigns. In this position, I executed direct mail campaigns and collaborated on developing and launching the annual catalog, dissemenating to prospects to solicit sales. Additionally, I focused on increasing digital marketing aspects of the marketing function to support growth, expand the audience, and improve consumer engagement.Outcomes include:- Executed and measured the success of national marketing campaigns, improving total sales by 20% in FY 2012, and increased sales by 32% in FY 2013- Grew website traffic by 20%, improved sales through organic search by 30% and increased conversions per site visits by 23%- Optimized email communications increasing average open rates to 23% and average click-through rates to 2.85%, exceeding industry averages -
Director Of Marketing - Corporate Travel DivisionFlight Centre Travel Group, The Americas Aug 2010 - Apr 2012Montvale, Nj, UsOversaw the planning, development and implementation of marketing strategies, communications and public relations activities that supported the overarching goals and objectives of Flight Centre USA. Responsible for management and execution of $1M marketing budget.Outcomes Include:- $36M revenue increase in new business and a 15% gain in retention for FY 2010 – 2011- Launch of SEO strategy growing organic traffic from 3,200 visitors a month to 8,000 leading to $10M sales ready leads- Implemented, launched and managed social media strategy -
Business Development ManagerFlight Centre Travel Group, The Americas May 2008 - Aug 2010Montvale, Nj, UsConsulted corporations on business travel needs and assisted in consolidation to control travel expenditures. • Orchestrated a grassroots marketing campaign for the Phoenix office, which led to $750,000 in sales• Developed client referral program which was expanded company-wide, producing $3M in new revenue • Placed first among all first-year U.S. Business Development Managers with $1.8M in new business
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Premium Sales And Marketing ManagerPhoenix Coyotes Mar 2007 - Apr 2008Managed the marketing and sales of premium sales and ticket sales departments. Designed and implemented new campaigns across all major marketing mediums leading to increased sales, brand awareness and client retention.• Executed all marketing campaigns for Premium Sales, leading to $500,000 in new business • Redesigned all ticket and premium sales content on website, improving awareness of programs and increasing sales appointments by 22% • Facilitated creation of fan-focused events through surveys, focus groups, and campaigns across multiple marketing channels; efforts increased new sales and improved client retention by 15% guaranteeing $2.5M in revenue over previous season
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Sr. Account ExecutivePhoenix Coyotes Jul 2005 - Mar 2007Met with prospective clients to implement season tickets into their corporate marketing plans in an effort to increase revenue, client retention and employee rewards.• Top sales performer with $467,000 in total revenue, exceeding goal by 40% for 2006-2007 season
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Sales And Marketing ManagerThe Las Vegas 51S Jan 2003 - Jul 2005Led all marketing initiatives through creative ticket programs and brand awareness activities. Responsible for training and development of staff, focused on season and group ticket sales and expansion of Las Vegas 51s’ brand through community events, public relations and other marketing avenues.• Developed the marketing strategy increasing brand awareness via website, direct mail, email, print, fan events, television, radio and other media outlets, improving attendance by 21% over previous year• Crafted ticket programs and campaigns to increase sales, resulting in $500,000 in new revenue over prior season, generating $5.7M in total season ticket revenue, breaking the team record -
Marketing AssociateUniversity Of Alaska Fairbanks - Athletics Department Jun 2001 - Dec 2002Assisted in leading the marketing and ticket sales programs across entire athletic department. • Negotiated with different media outlets across television, print and digital for various advertising needs, driving sales growth across all athletic sporting events and increasing brand awareness• Directed all aspects of newly created Group Ticket sales program, which generated $30,000 in new revenue in 2002
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Food And Beverage Assistant ManagerFairbanks Princess Hotel Nov 1996 - Dec 2002Managed all aspects of the food and beverage and catering departments. Oversaw a staff of 20 employees, responsible for scheduling, training, event planning and supervision.
Anthony Albert Skills
Anthony Albert Education Details
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University Of Alaska FairbanksMarketing -
University Of Alaska FairbanksManagement
Frequently Asked Questions about Anthony Albert
What company does Anthony Albert work for?
Anthony Albert works for Power Wellness
What is Anthony Albert's role at the current company?
Anthony Albert's current role is Vice President of Marketing and Sales.
What is Anthony Albert's email address?
Anthony Albert's email address is po****@****hoo.com
What is Anthony Albert's direct phone number?
Anthony Albert's direct phone number is +170230*****
What schools did Anthony Albert attend?
Anthony Albert attended University Of Alaska Fairbanks, University Of Alaska Fairbanks.
What are some of Anthony Albert's interests?
Anthony Albert has interest in Collecting Antiques, Exercise, Soccer, Home Improvement, Collecting Art, Shooting, Reading, Gourmet Cooking, Sports, The Arts.
What skills is Anthony Albert known for?
Anthony Albert has skills like Marketing, Marketing Management, Marketing Strategy, Sales, Market Research, Business Development, Public Relations, Brand Management, Email Marketing, Sales Management, Event Planning, Social Media Marketing.
Who are Anthony Albert's colleagues?
Anthony Albert's colleagues are Rio Light, Skylar Cardott, Mba, Natascha Krempges, Caitlin Deis, Matthew Allen, Cscs, Carl Haines Sr, Chrissie Bingham.
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