Anthony Atanasio Email & Phone Number

South San Francisco, Ca, Us

Westlake Village, California, Us

Westlake Village, California, Us

Brisbane, California, Us

South San Francisco, California, Us

Led and managed 3 separate Divisions of clinical specialists within multi-state geographies during a time of significant organization change across the Western US sales region representing Activase, Cathflo, and Xofluza. 2 of 3 teams finished tied for Division of the Year honors in 2019 exceeding plan at over 103% PTPResponsibilities include hiring, leading, training, coaching and development of these individuals towards consistent sales performance across key competencies. Develop and execute plans to translate brand strategy at the divisional level

South San Francisco, California, Us

South San Francisco, California, Us

Patient/NPP Marketing lead for Lytics Marketing Team – focused on rallying/leading large teams, breaking down regulatory barriers/concerns to drive DTC innovation, and influencing financial decisions to fund initiatives Highlights:- Lead for liaising with the sales team via the sales/marketing product team. Responsibilities included strategic development of offsite meetings/workshops to further the execution of product strategies, providing channel for the field voice to be heard within marketing, and afford peer thought partnership with sales leadership to keep unified goals and maintain an agile approach to addressing field challenges- Identified market needs, lead agency hiring process, developed “winning” campaign concept, defined target persona segments, architected media strategy/measurement plan, championed cross functional team, gained taste/tone approval from organization leadership, and solicited funding to launch a major DTC marketing campaign (including TV)- Owned regulatory relationship between marketing/legal/medical ensuring the appropriate balance of organizational compliance, product efficacy/safety, and the real-world needs of patients/clinicians

South San Francisco, California, Us

South San Francisco, California, Us

New York, New York, Us

Lead for Greater Than One Media and Partnership division. Heavy focus placed on discovering and conveying cutting edge technologies, developing diverse analytics offerings, introducing and refining media-mix and attribution modeling, managing product life cycles, and recommending integrated, cross platform media campaigns within pharmaceutical, biotechnology and healthcare focused new clients.Drove over +6MM of new business in 2013

New York, New York, Us

Trained, hired and developed a multi-person account/strategy teams to manage Genentech digital/media businessHighlights:- Conducted brand planning for 8 client brands including: media mix recommendations (Patient and HCP), comprehensive measurement plans, database acquisition, digital experiences, social media tactics, and competitive analysis research- Lead media execution efforts of the Online DTC media campaign for Tamiflu – “Follow the Flu” (2012-2013)- Drove the development of the GNE approved user generated content (UGC) decision tree which enabled Marketing/PRC to monitor and approve open social media sharing – led to launch of GNE’s, and one of the industries, first unbranded Facebook page

New York, New York, Us

New York, New York, Us

New York, New York, Us

Brand Manager within Novartis, Allergan, and Amgen – focused on maintaining exceptional client standings and leading client toward innovative offline/online solutions across field training, patient experiences, and HCP programsHighlights: - Develop and execute yearly tactical plan recommendations in accordance to brand strategies- Replied to RFPs and presented participated in new business pitches awarded with new business

New York, New York, Us

Managed projects such as Interactive Websites, media buying, interactive client training applications, web banners, e-details, sales automated newsletters, and interactive fundraising campaigns. Responsibilities include: - Making contact with vendors to promote good relations and competitive pricing- Set timelines for to ensure punctuality as well as manage finances for whole brands (total workload over $1MM) - Manage internal/external status meetings, assisting in tactical planning, as well as training new project managers

New York, New York, Us

-Provision, track, measure, and analyze the performance of multiple campaigns. This includes updating and maintaining detailed client campaign reports on a daily, weekly and monthly basis.- Work directly with Creative and Marketing Departments to ensure a successful ad campaign - Organize interdepartmental workflow to ensure that all elements are handled according to process/schedule.

-Work-study for the sports information desk-Creator of the St. Joseph’s Baseball Yearbook-Processed all the statistics from St. Joseph’s College sports teams and entered them into the online database-Sports Statistician and announcer for the St. Joseph’s Athletics department

Us

Medical Education Internship Program.Rotational program that explored a full-service medical education company in the departments of Account Service, Strategic Planning and Business Development, Meeting Services, Creative/Production, and Editorial

Communications

Bachelor Of Arts In Communication, Communications, Business Management, Music