Anthony Bryce Email & Phone Number

Exeter, England, Gb

Campbell, Ca, Us

Responsible for Barracuda's Application Security and Network Security product groups.- Secure Access Service Edge (SASE)- SD-WAN- Zero Trust Network Access (ZTNA)- Secure Service Edge (SSE)- Secure Web Gateway (SEG)- Web Application and API Protection (WAAP)

Somerville, Ma, Us

Strategic owner for SmartBears Observability solutions.I was hired into the company to help SmartBear formulate a strategy for one of their 3 lines of business. In the summer of 2021, SmartBear acquired a UK based company called BugSnag which had developed an Error Monitoring solution targeted at application developers to help them manage the quality & stability of mobile and web apps.During 2022, I formulated a GTM strategy around the concept of “Developer Observability”, carving out a niche in the much broader APM/Observability space into which we could sell our existing offerings and develop new solutions to sell into the same customer baseKey Achievements in this role:- Developed a new strategy around developer focussed Observability to guide the companies next steps in the Observability space. Outlined a plan to pivot from point solution offering to platform play.- Defined M&A plan to accelerate strategy and managed the acquisition and integration of a company called Aspecto (OTEL based distributed tracing) to fill functional / capability gaps outlined in new strategy.- Organically developed and launched a new product offering around “Real User Monitoring” to further execute on our Developer Observability strategy which doubled our addressable market opportunity. Closed a $250k ARR deal on the day of release.- Developed and refined a pricing and packaging strategy based on good, better, best pricing to cross sell, upsell our new platform capabilities to existing and new customers.- Refined and improved our eComm product led growth strategy, optimizing our trial and onboarding processes and reducing eComm churn by simplifying experiences and helping customers find and adopt the most valuable/sticky parts of the solution

Houston, Texas, Us

Overall product management responsibilities for $200m+ lines of business at BMC. In this role I managed a team of product managers and technical marketeers focussed on delivery of high value, infrastructure automation and cybersecurity solutions. I also took on responsibility for several of BMC’s core SAAS platform services (BMC Helix) and the companies Application Discovery and Dependency mapping offerings.As with many mature software organizations, BMC had to focus on streamlining the development process & reducing costs whilst still providing excellent support and rapidly delivering new innovation for our customers. I was part of the team that helped implement many development best practices which helped optimize our resource pool whilst at the same time becoming more agile and able to release product features at a much faster rate.Key Achievements in this role:- Implemented a customer design partner program whereby key customers work hand in hand with our product, UX & development teams to provide continuous, early feedback on new features. This program resulted in higher customer satisfaction and faster adoption of new capabilities.- Hired and developed a high performing product management team in India so we could collocate this important function where the majority of the R&D team resided.- Launched a brand new SAAS offering (BMC Helix Cloud Security) which was organically funded, developed & delivered.- Took a core product that was on a significant declining revenue path and turned around its fortunes and back to double digit growth. This was achieved by refocussing the value proposition and market messaging of the product and aligning the roadmap around new capabilities and target markets.- Achieved a leadership position in the 2019 Forrester “Infrastructure Automation“ wave.

Newbury, Berkshire, Gb

Overall responsibility for Product Management function at Micro Focus. Manage a team of product managers who are focused on delivering innovative,market driven software solutions.

Enigmatec is a leader in IT Process Automation software (also known as Run Book Automation). In this role, and as member of the executive management team, I was responsible for the product management and marketing functions for Enigmatec’s product portfolio and identification of new opportunities & applications of our technology.During my time at Enigmatec I successfully refocused market messaging and go to market strategy for this dynamic software company.

Houston, Texas, Us

Product Manager of $50m line of business at BMC Software. Responsibilities include: • Supporting the sales process - customer visits and presentations, marketing programs.• Forecasting, budgeting, business cases.• Articulation of company and market strategy. • Analyst briefings.• Portfolio planning, interaction and planning with other solutions teams.• Legal process, partner and OEM software relationships.• Promotions and sales trainings.• Market and competitor research• Requirements gathering and surveys• Leader of development process.• Product pricing and marketing • Production of internal and external marketing materialDuring this period I spent a couple of years based out in California working in Silicon Valley before returning to the UK to continue the role.I was successful in moving BMC's Event Management solution into the Leaders Quadrant in Gartner's Dec 2007 Event Automation and Correlation Magic Quadrant Analysis.

Houston, Texas, Us

Lead consultant - pre-sales and solutions architecting. Enterprise Management software. Responsible for many multi-million pound deals across the UK region, the Middle East and Africa. I have traveled to and worked in countries like Egypt, Saudi Arabia, South Africa, Israel and all over Europe.In 2001 lobbied BMC executives team around concept of managing IT from a business perspective. These ideas effectively formed the basis for BSM which the whole company is now positioning around.

Houston, Texas, Us

Pre-sales in systems management, enterprise management, event and service management. Presentations, demonstrations, sales meetings, proposals, ROI work.

Security industry - Encyption software for PC's / laptops