Anthony Cerreta Email & Phone Number

Cuyahoga Falls, OH, US

• Online Marketing & Social Media Strategist. Projects include social media management, email marketing, PPC campaign management (Adwords/Bing/Facebook/Twitter/Instagram), video advertising, blogger outreach.
• Certified in Google Search, Display, Shopping, Apps & Video Advertising.
• Certified in Google Analytics.
• Successfully managed several clients & search marketing accounts simultaneously with combined budgets of $100k+ a month generating millions of dollars in return.
• Excel in client management, online ads, social, & video advertising management, lead generation, analytics reporting & more for the automotive parts industry.

Southfield, Michigan, US

• Plan and manage search campaigns across platforms using updated features i.e. ad extensions,dynamic search ads, remarketing lists
• Create, optimize and manage SEM and YouTube campaigns across multiple countries
• Execute tests, collect and analyze data, identify trends and perform competitive keywordanalysis in order to achieve maximum ROI
• Day-to-day management of campaigns, including bid management, budget allocation,forecasting, performance monitoring, creative testing, landing page evaluations
• Develop strategies for paid search campaigns including account structure, testing opportunities,tagging structure, and reporting opportunities
• Perform robust competitive analyses and audits as needed

London, London, GB

• Ideating, planning, targeting, and setting up for digital media campaigns across top channels (Paid Search, Programmatic, Paid Social, Digital Video, etc.)
• Coordinating with creatives to align on messaging, copy, creative, and targeting for respective campaigns where the goal is to drive e-commerce sales
• Working with media vendors, requesting proposals via RFPs, issuing IOs, trafficking media buys, and reconciling spend
• Coordinating with Account Strategy team to ensure information is effectively and proactively communicated to clients in status calls, reports, Points of View (POVs), deliverables, and presentations mainly pertaining to.
• Providing ideas, suggestions, and strategies to inform content, landing pages, promotional campaigns, and stories to help fuel growth and performance for clients
• Ongoing reporting and analysis of paid media campaigns by leveraging platform reporting, Google Data Studio dashboards, custom reports, Excel Pivot Tables, etc.

Santa Monica, California, US

• Successfully budgeted, planned & managed simultaneous online and video marketing campaigns for clients which include Hefty, SunSweet, Munchkin, Zest, VO5, Langer’s Juice, Jolly Time, DeMet’s Turtles, Flipz, Dippin’.
• Successfully budgeted, managed, implemented and analyzed simultaneous interactive marketing campaigns.
• Contribute to the vision of the company and represented the agency’s interactive capabilities in new business pitches.
• Discover, Identify & Produce new technologies, applications and procedures for the benefit of the industry and brand.
• Design and implement agency’s interactive processes, gui concepts, project documentation templates and banner ads.
• Perform first draft of legal documents and create vendor compliance manuals based on retail specifications.

US

• Bridging the gap between the Tattoo and Cosmetic Industry.Ferbs Cosmetics - Tattoo Undercover and Alibi - RecycledBride.comFerbs introduces the first cosmetic designed specifically to cover up the most outrageous.
• Executive and Creative Director
• Corporate Planning and Development
• Market Analysis and Research
• Business Plan Writing and Development
• P&L and Financial Projections

• Created, trained & managed the online marketing department throughout the companies public expansion efforts, including clinical Online Outreach, Social Networking & Customer Service teams.Key Achievements:
• Played a key role in marketing preparation for Initial Public Offering.
• Conceptualized, acquired and managed company’s current website redesign.
• QA testing and Corporate Training of Company’s online technologies and campaigns..
• Spearheaded the development, design and ROI of online & offline marketing strategies and ad buys.
• Assist VP of Marketing & CMO with marketing campaign conception.

• Project Manager with proven success in directly assisting the CEO with marketing & new business development.Key Achievements:
• Coordinated Cover Design and legal work with CEO for GMG’s Play/Pause Target CD Compilation Series.
• Managed Website and Content Development for ABC’s Desperate Housewives the Game Website & Bebop Jeans website.
• Managed online marketing strategies, damage control & reputation management for musician PoE during a crisis situation.
• QA Testing of all interactive technologies and website development.

Project Coordinator for company's Entertainment pitches and execution. Also worked closely with the musician PoE.

US

• Associate Producer for the Paula Abdul Cardio Cheer Aerobic Fitness series and managed the Entertainment Department’s media shipping department.Key Achievements:
• QA Testing and of various client website features including AOL, Budweiser, Carmen Electra Aerobic Striptease and more.
• Succcessfully Managed online marketing strategies, Damage Control & Reputation Management for client brands and products.
• Follow Product trends and analyze customer concerns to develop new marketing strategies.
• Raised company BBB rating from an F to a B+.

Education record

Education record