AVERT (Active Violence Emergency Response Training) combines active shooter and bleeding control training to give you and your team the skills needed in almost any emergency situation. With AVERT training, you'll learn under realistic circumstances how to recognize the signs of danger, react appropriately, and make rapid survival decisions. AVERT was developed based on over 30 years of law enforcement and medical expertise. Our training focuses on skills once reserved for first responders, now adapted for the general public. Everything we do is informed by our direct experience in the trenches of emergency prevention and management. Are you interested in beoming an Authorized AVERT Instructor please check out upcoming Instructor development course being offered in a city near you at https://www.get-avert.com/avert-idc-scheduleInterested in training your organziation with AVERT. Simply tell us about yourself and one of our AVERT Experts will reach out to walk you through the process https://www.get-avert.com/#how-can-we-help-form

I have the privilege of leading and supporting an amazing team of passionate people that come to work everyday to deliver our mission of making the workplace and communities safer. Our Emergency Care brands; American Safety and Health Institute (ASHI), MEDIC First Aid and 24-7 Fire & EMS are focused on providing the best training content and support to our customers. The training content and support we provide allow our customers to impact everyone they come in contact with by providing the knowledge and guidance on how to save a life. I am humbled everyday by the stories I hear from our Training Centers and Instructors who taught someone CPR and they saved a family member, friend or even a strangers life.

Global manufacturer of glass, automotive and building products serving residential and commercial clients across 25 countries ■ Oversee strategic marketing development and implementation across Europe, South America, North America, Asia Pacific, Middle East/North Africa and India leveraging best practices and market research to grow the residential segment■ Partner strategically with Global Product Manager to design, develop, launch and promote competitive flat glass residential products effectively leading transition from perceived low cost to value-added solutions■ Drove realignment of strategic marketing direction for Middle East/North African region implementing first-ever pull strategy to influence and educate home owners on energy efficient, value added products ■ Led due diligence for potential North American acquisition evaluating market opportunity, financial projections and operational considerations o Collaborated with R & D and product management to build a sales and demand model ■ Thoroughly researched and analyzed South American residential market developing an aggressive consumer education marketing strategy to drive growth within this emerging market ■ Spearheaded a global market assessment for an internally developed technology product recommending shift in implementation strategy from Europe to North America in order to achieve five year sales projections

■ Attending networking events around marketing and product management initiatives■ Researching industry leaders and best practices■ Tracking industry trends ■ Participating in industry discussions and seminars for strategic marketing and sales executives as well as product management functions

$400MM leading North American manufacturer of flooring preparation products and tile and stone installation systems■ Oversaw product management, strategic marketing and communication developing, launching and promoting products for the $175MM construction segment managing a network of over 500 North American distributors ■ Dramatically improved alignment between sales and marketing teams creating a unified “voice of the customer” leading to the product development and launch of over 120 new and enhanced products driving annual sales growth by up to 16% ■ Built commitment and trust of over 85 regional sales leaders and representatives successfully cannibalizing market share from competitors despite economic downturn – only segment in company to consistently grow sales over three years■ Drove the product development and launch of up to 20 brand new products, including Fusion Pro Grout, one of the company’s most successful launches o Led focus groups with dozens of contractors and architects ensuring optimal price and product specifications■ Built and executed a national sales incentive program for company’s largest customer growing 4Q year-over-year sales from $8MM to $12MM and establishing preferred vendor status with more than 65% of branches o Integrated a sales-volume driven national sweepstakes program for contractors increasing average purchases by up to 24% ■ Led redesign of company’s website partnering with an outside agency to update content and design improving overall experience for more than 1,200 daily visitors■ Dramatically improved brand presence developing and launching dozens of innovative, cost-effective digital, CRM and e-newsletter campaigns reaching over 75K contractors and end users■ Successfully influenced and managed a team of product managers as well as all other core marketing functions including communications, merchandising, brand etc.

$400MM manufacturer of industrial and consumer power tools with over 400 individual products ■ Planned and designed high impact marketing strategies for up to 12 different product lines to drive U.S. sales and profitability for the $120MM commercial and industrial segment ■ Aggressively grew sales by up to 12% despite difficult economic and competitive conditions selling through an expansive network of over 2,000 distributors and more than 10,000 contractors■ Developed and launched a new sales strategy rebalancing the sales focus from distributors to contractors – successfully led all communication and change management over intensive three month implementation periodo Built and rolled out a world-class training and development program building consultative and executive sales skills across team of more than 100 sales representatives ■ Grew rotary and demolition hammer market share from 7% to 20% over three years by forging and expanding a strategic partnership with Home Depot strongly held by competitive, higher priced brand o Pitched and won opportunity to exclusively offer Makita products on a three-month trial basis across 50 rental centers – met or exceeded Hilti rental sales in over 96% of locations earning opportunity to expand to all 1,000o Structured an innovative “try before you buy” platform offering contractors a rental credit for subsequent retail purchases, first program of its kind for Home Depot■ Influenced product development and launch of more than 50 products collaborating with Japanese R & D teams to build a comprehensive product road map to meet the unique needs and demands of the U.S. commercial market

$450MM manufacturer and marketer of high end products for the construction, building materials and mining industries ■ Hired without prior sales or power tool experience to oversee sales and marketing for the industrial and government segments managing a $500K Los Angeles territory – grew portfolio to over 500 active customerso Quickly developed expertise on over 100 high end power tools and executive sales skills ■ Built strong relationships with CEOs, business owners, superintendents and civic purchasing managers across the territory creating value for higher priced products and successfully doubling sales volume from $715K to over $1.4MM■ Developed and executed a best practice, consultative challenger sales strategy focusing on top 80 customers positioned for growth ■ Managed $250K City of Los Angeles account representing over 50 individual buyers across segments driving alignment across a team of four sales managers to effectively service the account■ Initiated and led design and approval of certified firestop product partnering with client and Underwriter Laboratories to successfully launch product generating six-month sales of over $120K■ Ranked #1 sales manager out of 175 across the industrial and government segment for 2003 and one of the top 40 sales managers across team of 500 in 2004■ Influenced marketing and product management on key issues in the market and true voice of customer concerns for new and existing product development